Women

Entrepreneurship

What is an Entrepreneur?

“ An entrepreneur is some one who is a risk taker and is ready to face challenges.”

Risk + New Innovation+ Implementation= For The Societal Benefits

What is Women Entrepreneur?

“ It may be define as a woman or group of women who initiate, organize and run business enterprise.”Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.

“An enterprise owned and controlled by a women having a minimum financial interest of 51% of the employment generated by the enterprise to women”

- Government of India

How Women Entrepreneurship comes into existence in India

Earlier there were 3 Ks Kitchen Kids Knitting

Then came 3 Ps powder papped pickles

At present there are 3 Es Electronics Energy Engineering----Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become

economically independent.

WHY WOMEN BECOMES ENTREPRENEUR

•ECONOMIC INDEPENDENCE•ESTABLISHING THEIR IDENITY•BUILDING CONFIDENCE•DEVOLPING RISK-TAKING CAPACITY•EQUAL STATUS IN SOCIETY

10 Secrets of Successful Entrepreneurs.mp4

Categories of Women Entrepreneurs Women in organized & unorganized sector Women in traditional & modern industries Women in urban & rural areas Women in large scale and small scale industries.

Categories of Women Entrepreneurs in actual practices of india

First Category Second Category Third Category

Established in big citiesHaving higher level technical &

professional qualificationsNon -traditional ItemsSound financial positions

Established in cities and townsHaving sufficient educationBoth traditional and non -

traditional items beauty parlors, health clinic etc.

Illiterate womenFinancially weekInvolved in family business such

as Agriculture, Dairy, Fisheries etc.

Supportive Measures for Women’s Economic Activities and Entrepreneurship in India

At present, the Government of India has over 27 schemes for women operated by different departments and ministries. Some of these are:

Direct & indirect financial supportYojna schemes and programmesTechnological training and awardsFederations and associations

Direct & Indirect Financial Support

Nationalized banksState industrial development

corporationMahila Udyug Needhi schemeSmall Industries Development Bank

of India (SIDBI)State Small Industrial Development

Corporations (SSIDCs)

Yojna Schemes and Programmes

Nehru Rojgar YojnaJawahar Rojgar YojnaTRYSEM(Training of

Rural Youth for Self-Employment )

Technological Training and Awards

Stree Shakti Package by SBI Entrepreneurship Development Institute of

India Trade Related Entrepreneurship Assistance

and Development (TREAD) National Institute of Small Business

Extension Training (NSIBET) Women’s University of Mumbai

Federations and Associations

India Council of Women Entrepreneurs, New Delhi

Self Employed Women’s Association (SEWA)

World Association of Women Entrepreneurs (WAWE)

Associated Country Women of the World (ACWW)

Tupperware Commercial - Saloni.mp4

RAJNI BECTOR : A CASE STUDY OF SUCCESSFUL WOMEN ENTERPRENEUR

Cremica is one of the largest food processing companies of India with an annual growth rate of 30%.Cremica‘s produces wide range of products, which include: Biscuits, Sauces, Jams and

Ketchups, Indian Snacks and Bakery Products. Cremica was founded by Mrs. Rajni Bector, who started making ice creams in her garage. Though she had no formal training or background, her recipes were runaway success in Punjab. Rajni Bector is one of the first women entrepreneurs in Ludhiana. Rajni Bector was just a housewife before she started selling her kitchen-made ice

creams at Diwali Melas in the late 1970s. Today, Cremica group does sales of Rs.200 crore (Rs.2 billion) .

Below are the steps of success in which Mrs. Bector made growth in her business to be the successful women entrepreneur.

1980- Mrs. Rajni Bector an arts graduate, founder of the MRS. BECTOR‘S CREMICA started her new career from a housewife to an entrepreneur with a minor investment of Rs. 20000/- for

the manufacturing of Ice Creams & Bakery items from her residence.

2004: Mrs. Bector`s Cremica entering into an Agreement with ITC Ltd. for the manufacture of

Biscuits on contract manufacturing basis at Tahliwal, Distt Una (H.P.). This unit produces 30000 M.T. of biscuits for ITC under the SUNFEAST BRAND and 30000 M.T. under the Mrs. Bector`s Cremica label.

The Group also entered in to an agreement with Cadbury India Ltd. for supply of Cadbury Bytes with an investment of Rs. 3.00 Crores producing goods valued at Rs. 30.00 Crores annually.

McDonalds offered Mrs. Bector to run the business for West & South India.

Mrs. Bector acquired a unit at Karnal, Haryana for the manufacture of Indian Namkeens.

Her mantra of success, ―Just remember that “work is worship — whatever you do, be it at home or outside, treat it respectfully.”

WOMEN ENTREPRENEURS OF INDIA

Indra Nooyi — CEO and president of pepsico. Indira Nooyi- One of the Powerful Woman in World.mp4 Ekta Kapoor – Creative Head of Balaji TelifilmsNeelam Dhawan — M.D. Of Microsoft India Naina Lal Kidwai — 1st women to graduates from

Hardwad Business School. (group general manager and country head of HSBC)

Jayanti Chauhan – Director of Bisleri groupChanda kochhar- M.D. and CEO of ICICI bank ltd. (IRON LADY OF BANK)

Shahnaz Husain

Herbal Beauty Queen

"I do not sell products. I sell an entire civilization in a jar."

She’s the "Estee Lauder of India", with even famous

department stores like Galleries and Selfridges in London and famous for her cosmetics, creams and lotions.

Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd.

India's richest woman in 2004 (an estimated Rs. 2,100 crore) ($480 million), was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore. She founded Biocon India with a capital of Rs.10, 000 in her garage in 1978 - the initial operation was to extract an enzyme from papaya. Today, due to hard work and commitment, her company is the biggest biopharmaceutical firm in the country.

Ekta Kapoor, creative Director of Balajji Telefilms

She is the daughter of actor Jeetendra, and sister of actor Tushar Kapoor.

On Indian TV, after her most famous venture 'Kyunki Saas Bhi Kabhi Bahu Thi', which started on STAR Plus in 2000.

Ekta dominates Indian television, producing more than eight television soaps.

At the 6th Indian Telly Awards 2006, she bagged the Hall of Fame award for her contributions.

Most of her creations begin with the letter 'K' due to her superstition that it brings her good luck. Ekta is also very professional and has strong business acumen.

PROBLEMS OFWOMEN ENTREPRENEURS

Problem of finance scarcity of raw materialFamily tiesLack of educationMale dominant societyDual role to play at workplace & at home placeNon-awareness of facilities provided by governmentCompetition with large scale unitsProblems related to marketing

Suggestions to improve Women Entrepreneurs

Procedure of getting finance should be simple.

Effective programmes and yojna should be.

Encouragement to technical and professional education.

International, National, Local trade fairs, Industrial exhibitions, seminars and conferences should be organized to help women to facilitate interaction with other women entrepreneurs.

Organize training programmes to develop professional competencies.

Inspiring Video For Women Entrepreneurs.mp4

Sumbitted By : Kusum 8106

MBA(B.E.)3RD Sem.