women & entrepreneurship

Women and EntrepreneurshipSshailesh L. Prajapati, FCA, MBA

Women and EntrepreneurshipEntrepreneurship Perspectives

2 Sshailesh L. Prajapati

• Entrepreneurship- A Favourable career for women.• Flexibility needed by women eg, Leaves, working time etc.;• Women are excellent in managing finances;• They are trained to be good entrepreneurs and good managers

from chidhood itself as compared to men.• Entrepreneurship profession is with high elasticity. • They can earn profit with less involvement of time.• There are certain light Professions where they can easily make

their career like, Jewellery Designing, Fashion Designing, etc.



• Qualities of Women Entrepreneur• Endurance among women• Responsibility• Managerial Acumen• Financial Skills• Communication Skills• Good Co-ordination Capacity• Capable of incubates new Ideas• Faith in herself and able to solve problems under a pressure.



• Weaknesses of Women Entrepreneur• Lack of Assertiveness• Limited understanding of legal issues• Emotional in business decision• Lack of exposure• Emotional Attitude• Managing Cash Flows• Lack of practical approach



• Problems of Women Entrepreneurship in India• Shortage of Finance• Marketing problem and exploitation from Middlemen• Shortage of Raw Materials• Stiff Competition from Organised Industries and male

Entrepreneur• Limited managerial ability• High Cost of Production• Low risk taking ability• Family Conflicts



• Problems of Women Entrepreneurship in India• Patriarchal Society• Lack of Entrepreneurial training• Legal Formalities• Travelling• Credit Facility and support from Banks• Absence of Entrepreneurial Aptitude ( Innovation, Risk bearing

etc)



• Challenges facing by Women Entrepreneurs• Not being taken seriously• Letting fear stand in the way ( Fear of failure etc)• Wanting to please every one (Nature of being calm, pleasing,“people pleasures” seeking approval of others etc. )

• Wearing too many Hats.

•



• Suggestions to overcome problems• Finance Cells• Marketing Co-operatives• Supply of Raw-Materials• Educational and awareness towards negative social attitudes • Training Facilities• Develop a blue print• Team Building• Under pricing themselves



• Suggestions to overcome problems• Hiding from Cash flow issues• Getting too close with employees• Build Relationships

• The above is Inclusive list and not exhaustive list.



• Role of Government to develop women entrepreneurs in India

• In the 7th year plan, special chapter on “Integration of women in development” was introduced by Govt. with following suggestion:• Specific Target Group• Arranging Training Facilities• Developing new equipments• Marketing assistance• Decision making process



• Special programs by GOI in 8th FYP.• PMRY• “Women in agriculture” Scheme• Women Co-operative schemes for agro-based Industries like, daily farming, poultry, animal husbandry, horticulture etc. with full financial support from GOI.• Other Schemes like IRDP,TRYSEM to alleviated Poverty. 30-40% is reserved for women.



• Special programs by GOI in 9th FYP keeping in mind future SSIs.

• TREAD for Rural , Urban and semi-urban areas• Swarna Jayanti gram Swarojgar Yojna and Swarna Jayanti Sekhari Rojgar Yojna to encourage them to start new venture

• Schemes started by SIDBI• Mahila Udyam Nidhi

• Mahila Vikas Nidhi, Marketing Devpt Fund for Women.

• Women Enrepreneurial Devpt Program



• Support schemes from 10th year Plan• Support for Training and Empt. Prog of Women (STEP)• Devpt of Women and childrend in developed areas (DWCRA)

• Small Industries Service Institute (SISI)• State Financial Corporation• National Small Industrial Corporation• District Industrial Centres• Loan under Mahila Vikas nidhi



• Differentiate between Male and Female Entrepreneur

Motivation

Impetus ( Drive )

Sources of funds

Occupational Background

Personality Characteristics

Background

Support Groups

Nature of Venture and Size of Venture.



Sshailesh L. Prajapati; FCA, MBACompiled from various Books


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