[wmd2016] instagram >> george lee "running growth for a 116 million user social...
TRANSCRIPT
RUNNING GROWTH FOR A 500M+ USER SOCIAL NETWORK
GEORGE LEEFORMER HEAD OF GROWTH, INSTAGRAM
CATHERINEBAILEY&ROBINPETRAVIC
HEATHCERAMICS
Leaderboard57 OR BUST!
Leaderboard57 OR BUST!
RODNEYWHITE ARTIST
Leaderboard57 OR BUST!
JOHN CMAXWELL AUTHOR
"CHANGE IS INEVITABLE.
GROWTH IS OPTIONAL."
THE LAWS OF GROWTH
INTENTIONALITYAWARENESSCONSISTENCY
LAW OF INTENTIONALITYGrowth doesn't happen on its own
INTENTIONALITYDon't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a goal, but focus on your audience
INTENTIONALITYDon't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a goal, but focus on your audience
USE YOUR PRODUCT...BUT NOT
REALLY
USED YOUR PRODUCT
...AND STOPPED
ARE NEW TO YOUR
PRODUCT
NEVER USED YOURPRODUCT
LAW OF AWARENESSYou must know yourself to grow yourself
AWARENESSHave counter metrics
Fix forward
Be quantitative AND qualitative
TRIVIA TIME!Which country has the lowest number of faces per photo?
Who is the most followed person on Instagram?
Which major country has more Instagram users than Facebook users?
Why are there disproportionately more men than women on Instagram in the Middle East?
LAW OF CONSISTENCYMotivation gets you going, discipline keeps you growing
CONSISTENCYThe psychology of roadmap frequency
Roadmaps beget roadmaps
Keep calm and carry on
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THANK YOU