wizard world / adboost case study
TRANSCRIPT
Personalization and automation:
150.000 display & text ads generated
exactly to the tastes of each user
150+ Guestsper CON
GOALS: sell as many tickets as
possible,achieve ROI > 100%
STRATEGY: 1. personalize the text & display
ads on the basis of customer
preferences
2. Maximize coverage of guests fans
Average William Shatner fan
Meet your idol in your city!
Challenge: How to create thousands or
eventens of thousands
display ads, remarketing lists,keywords & text ads?
GOOGLE API
45.760 display ads104.303 text ads61.946 keywords
showcase of automatically generated banners
RESULTS: Target ROI exceeded
300%14.000+ tickets sold
happy client :)
Automationeffective campaigns and real results
allow us to use "out of box" strategiescool creatives that satisfy every user
Thank you for your attention
If having any questions, please feel free to ask
Vlado CintulaSenior SEO/SEM consultant, RIESENIA.com
facebook.com/vlado.cintula
@Vlado_Cintula
+vladocintula