wizard world / adboost case study

15
Personalization and automation: 150.000 display & text ads generated exactly to the tastes of each user

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Page 1: Wizard World / AdBoost case study

Personalization and automation:

150.000 display & text ads generated

exactly to the tastes of each user

Page 2: Wizard World / AdBoost case study
Page 3: Wizard World / AdBoost case study
Page 4: Wizard World / AdBoost case study

150+ Guestsper CON

Page 5: Wizard World / AdBoost case study

GOALS: sell as many tickets as

possible,achieve ROI > 100%

Page 6: Wizard World / AdBoost case study

STRATEGY: 1. personalize the text & display

ads on the basis of customer

preferences

2. Maximize coverage of guests fans

Page 7: Wizard World / AdBoost case study

Average William Shatner fan

Meet your idol in your city!

Page 8: Wizard World / AdBoost case study

Challenge: How to create thousands or

eventens of thousands

display ads, remarketing lists,keywords & text ads?

Page 9: Wizard World / AdBoost case study

GOOGLE API

Page 10: Wizard World / AdBoost case study
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45.760 display ads104.303 text ads61.946 keywords

Page 12: Wizard World / AdBoost case study

showcase of automatically generated banners

Page 13: Wizard World / AdBoost case study

RESULTS: Target ROI exceeded

300%14.000+ tickets sold

happy client :)

Page 14: Wizard World / AdBoost case study

Automationeffective campaigns and real results

allow us to use "out of box" strategiescool creatives that satisfy every user

Page 15: Wizard World / AdBoost case study

Thank you for your attention

If having any questions, please feel free to ask

Vlado CintulaSenior SEO/SEM consultant, RIESENIA.com

facebook.com/vlado.cintula

@Vlado_Cintula

+vladocintula