with our managed service plans - reputation.com · google my business posts - we will create and...

4
Rev Up Your Online Presence with Our Managed Service Plans Over 1/3 of automotive dealers in the United States use Reputation.com, the most trusted online reputation management solution. We set the standard for online reputation management. The combination of our patented, state-of-the art technology platform and managed services will better enable you to attract and engage customers, drive traffic, and increase revenue. Turbo Includes Reputation.com exclusive features like our SMS Text Messaging Mobile App and Google Organic Search Accelerator. We also provide social media publishing and 100% survey and review responding. Bonus features include enhanced analytics and reporting that you can't get anywhere else. Supercharged Only Reputation.com can help you enhance your Google AdWords campaigns with our Paid Search Accelerator. Take your social media presence and activity to the next level with features like page optimization and boosted Facebook posts. Keep yourself on track throughout the year with our Quarterly Performance Review bonus feature. Nitrous Optimize your advertising efforts with a Digital Advertising Advisor and Waze Local Ads - two of our new and exclusive features this year! Also new this year - review responding and social media posts in Spanish. Bonus features include Facebook job postings and social activity management. 90 % of consumers use online reviews to decide where to take their business (Source: J.D. Power) 50 % of “near me” searches lead to a store visit within 24 hours (Source: Google) 17 % Google Seller Ratings enhanced ads deliver up to 17% higher click-through rates (Source: Google/LSAInsider) www.reputation.com/GM | 855-WE-LUV-GM (855-935-8846) | [email protected] 1 Don't Forget about our Social Media Advertising Add-On Packages!

Upload: others

Post on 15-Sep-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: with Our Managed Service Plans - Reputation.com · Google My Business Posts - We will create and publish posts to drive traffic to your website, promote sales events, and more. Bonus

Rev Up Your Online Presence with Our Managed Service Plans

Over 1/3 of automotive dealers in the United States use Reputation.com, the most trusted online reputation management solution.

We set the standard for online reputation management. The combination of our patented, state-of-the art technology platform and managed services will better enable you to attract and engage customers, drive traffic, and increase revenue.

TurboIncludes Reputation.com exclusive features like our SMS Text Messaging Mobile App and Google Organic Search Accelerator. We also provide social media publishing and 100% survey and review responding. Bonus features include enhanced analytics and reporting that you can't get anywhere else.

SuperchargedOnly Reputation.com can help you enhance your Google AdWords campaigns with our Paid Search Accelerator. Take your social media presence and activity to the next level with features like page optimization and boosted Facebook posts. Keep yourself on track throughout the year with our Quarterly Performance Review bonus feature.

NitrousOptimize your advertising efforts with a Digital Advertising Advisor and Waze Local Ads - two of our new and exclusive features this year! Also new this year - review responding and social media posts in Spanish. Bonus features include Facebook job postings and social activity management.

90%of consumers use online reviews to decide where to take their business

(Source: J.D. Power)

50%of “near me” searches lead to a store visit within 24 hours

(Source: Google)

17%Google Seller Ratings enhanced ads deliver up to 17% higher click-through rates

(Source: Google/LSAInsider)

www.reputation.com/GM | 855-WE-LUV-GM (855-935-8846) | [email protected] 1

Don't Forget about our Social Media Advertising Add-On Packages!

Page 2: with Our Managed Service Plans - Reputation.com · Google My Business Posts - We will create and publish posts to drive traffic to your website, promote sales events, and more. Bonus

GM Reputation and Social Media Management

www.reputation.com/GM | 855-WE-LUV-GM (855-935-8846) | [email protected] 2

Enhance Your Online ReputationWith our Managed Service Plans

Turbo Supercharged Nitrous

$199/mo $499/mo $799/mo

BOOST YOUR REVIEW VOLUME AND QUALITY

SMS Text Messaging Mobile App - Send text message review requests either individually or in bulk (10 days after the survey).

Organic Search Accelerator - Take advantage of our Private Google API to have customer surveys pushed to Google. New! Reputation.com Exclusive

Dispute Resolution Assistance - We will work with Google and Facebook on your behalf to remove reviews that violate their terms of service. Bonus Feature

OPTIMIZE YOUR SOCIAL MEDIA PRESENCE

Managed Social Publishing - We will create and publish attractive and engaging posts on sites like Facebook.

4/wk 7/wk 7/wk

Social Media Page Enhancements - We will optimize your profiles by conducting an audit, providing best practices guidance, and helping you implement changes.

Facebook Boosted Posts - We will identify and boost your top performing organic content to increase visibility and drive more traffic to your store. New! Bonus Feature

$50/mo (included)

$100/mo (included)

Review Sharing - We will identify and distribute meaningful positive reviews to sites like Facebook on your behalf.

Social Activity Management - We will monitor sites like Facebook and Twitter, delete spam, and alert you to items that need your attention. Bonus Feature

Facebook Posts in Spanish - We will create and publish up to two Spanish language posts each week. New! Bonus Feature

Facebook Job Postings - We will help you tap into the biggest social community in the world to find talent and meet staffing needs. New! Bonus Feature

up to 4/mo

ENHANCE YOUR ADVERTISING EFFORTS

Paid Search Accelerator with Google Seller Ratings - As a Preferred Google Partner, we will integrate surveys with your Google AdWords campaigns to enhance your ads and optimize results. Reputation.com Exclusive

Google My Business Posts - We will create and publish posts to drive traffic to your website, promote sales events, and more. Bonus Feature

1/wk 1/wk

Digital Advertising Advisor - An experienced advertiser will help you optimize social media advertising by analyzing your marketing budget, making recommendations and identifying cost-savings and enhancement opportunities. New! Reputation.com Exclusive

Waze Local Ads - We will help bring drivers to your dealership by creating and publishing a meaningful local ad experience via the world's largest community-based navigation app. New! Reputation.com Exclusive

$180/qtr(included)

Social Media Advertising Add-On - Increase your reach and enhance your results with a package that best matches your goals and budget. See page 4 for details.

Plans continue on the next page

Page 3: with Our Managed Service Plans - Reputation.com · Google My Business Posts - We will create and publish posts to drive traffic to your website, promote sales events, and more. Bonus

www.reputation.com/GM | 855-WE-LUV-GM (855-935-8846) | [email protected] 3

Turbo Supercharged Nitrous

$199/mo $499/mo $799/mo

IMPROVE ENGAGEMENT WITH CUSTOMERS AND PROSPECTS

Managed Survey and Review Responses - Our team of experts will respond to surveys and reviews on the top five review sites within three days.

All All All

Review Response in Spanish - If a customer posts a review in Spanish, we'll respond in Spanish. New! Bonus Feature

Conversation Management - We will respond to people who engage with you on sites like Facebook, Instagram and Twitter within 48 hours.

OPTIMIZE YOUR DEALERSHIP'S PERFORMANCE

Dedicated Customer Success Manager (CSM) and Training - Your CSM will make sure we're helping you meet your goals. Once you're up and running, they will check in with you each month to provide updates and guidance and will be your main point of contact for questions and issues. We will also provide monthly webinar training.

Reputation Manager Mobile App - Get survey and review alerts, access the dashboard and manage your dealership’s reputation on the go.

Analyze the Local Competition - See how your dealership’s online reputation stacks up against other local dealers like Ford, Honda, Chrysler, etc. Reputation.com Exclusive

Reputation Score Optimization - Work with your dedicated CSM to identify actions you can take to improve your Reputation Score. Bonus Feature

Traffic Insights - Understand how customers find and act on business listings, then use that information to drive traffic and engage customers. Reputation.com Exclusive

Operational Insights - View trends and sentiment analyses to gain actionable insights for both your sales and service operations. Reputation.com Exclusive

Customized Management Reporting - Work with your CSM to create, generate and distribute meaningful reports for key decision makers. Reputation.com Exclusive

Expert Consulting & Quarterly Performance Review - Your CSM will set goals with you at the beginning of the year and reevaluate them with you after six months. In the Quarterly Performance Review, they'll take a deeper dive into your dealership's reputation activity and results and provide related recommendations.

Don't Forget about our Social Media Advertising Add-On Packages!

Managed Service Plans(continued)

Enroll in Turbo and Get:

Omaha Steaks gift card

Amazon Echo

OR

Enroll in Supercharged and Get:

Amazon Echo Show

Google Home Hub

OR

Enroll in Nitrous and Get:

Nintendo Switch

GM Reputation and Social Media Management

Page 4: with Our Managed Service Plans - Reputation.com · Google My Business Posts - We will create and publish posts to drive traffic to your website, promote sales events, and more. Bonus

Jump Start Accelerate Top Speed Overdrive

$499/mo $899/mo $1,499/mo $4,999/mo

Spread the word about your vehicles and services with...

Sales and/or service ads on Facebook and Instagram 1/mo Up to 2/mo Up to 3/mo Up to 10/mo

Lead ads (either sales or service) on Facebook, with customer information provided to your dealership

1/mo Up to 2/mo Up to 4/mo

Dynamic Inventory Ads*

Custom ads on Facebook and Instagram Up to 2/mo Up to 12/mo

Extended advertising to additional social channels for maximum reach to drive incremental site visitors

Optimize Your Efforts with...

Strategic review and reporting insights calls 1/mo 2/mo 3/mo 4/mo

A/B Testing for optimal performance

Offline conversion tracking to see how your ads drive in-store visits**

Access to Facebook advanced features and beta testing

www.reputation.com/GM | 855-WE-LUV-GM (855-935-8846) | [email protected] 4

Effective advertising not only promotes your business, increases traffic to your dealership, and drives revenue - it can also improve your online reputation.

Our Social Media Advertising packages are designed to do all of the above!

• Available to all GM dealers.

• No set-up fees!

• Led by a Facebook-certified Campaign Manager.

• Service fee capped at 20%.

Jump Start Introduce more in-market shoppers to your dealership and get their eyes on your vehicle detail pages.

Accelerate Give your sales team more contacts and hot leads to close more deals in a shorter timeframe.

Top Speed Earn a better return on investment by utilizing additional optimization tactics, unique creative and ad placements, in combination with additional conversion tracking.

Overdrive Make your social ad dollars unbeatable with an all-encompassing social ad strategy that keeps your competitors out of sight from in-market shoppers in your area and your sales pipeline full.

Social Media Advertising Add-On Packages

*requires integration with inventory management system

**requires provision of customer sales data