reputation.com review
DESCRIPTION
Review of the services offered by Reputation.com and information on the online reputation management company's background, experience and competitors.TRANSCRIPT
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Reputation.comA fair and balanced review
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Reputation.com
• Reputation.com (formerly ReputationDefender) is a private online reputation management (ORM) company based in Redwood City, California.
• It provides software and services intended to push down or remove negative information and create higher-ranking content from a company or individual.
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Social Media Presence
• YouTube
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Reputation.com Reviews and Information
• Reputation.com Company Information on Crunchbase - http://www.crunchbase.com/organization/reputation-com
• Reputation.com Services Review on Profyling.com - http://www.profyling.com/reputation-management/reputation-com
• Get detailed information on the company’s background and services on it’s Wikipedia page - http://en.wikipedia.org/wiki/Reputation.com
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Corporate history
• Reputation.com was founded as Reputation Defender by a lawyer, Michael Fertik, in 2006.
• According to Fertik, it was intended to help parents after their children reveal too much online, but most of his clients were young job-seekers. By 2007 it had grown to 55 employees and $2 million in revenue.
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Services
• Reputation.com is the most well-known online reputation management company.
• Its tactics and services vary from one client to another and there are separate sets of products for consumers and businesses respectively.
• Get more info on the company’s services, submit feedback and browse customer reviews of Reputation.com services here
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The monthly reports
• It may generate monthly reports noting changes in search results or ask websites to remove private information.
• In other cases it will generate websites and social media profiles that are intended to rank higher in searches than negative results. It may also refer some clients to lawyers
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Don't make threats
• The company often begins by writing to the operators of websites hosting negative content about the client, asking them to remove the information.
• According to the Wall Street Journal, the letters "don't make threats... but instead try to appeal to recipients' sense of fairness."
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Newspapers records
• It generally cannot remove newspapers or court records.
• The company charges its customers at least $1000 a year for its services. In 2007 it introduced a $10,000 service for executives.
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Patents
• Reputation.com holds a number of patents. "Detailed sentiment analysis" describes the automated interpretation of a statement such as "Highly acclaimed surgeon John Smith was arrested last night in a prostitution sting."
• Such a sentence may be interpreted by software as positive using a business profile, negative using a legal or vice profile, and neutral using a malfunction profile.
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Monitoring for individuals
• Applications described include reputation monitoring for individuals, review of job candidates, or detection of unprofessional speech.
• "Follow-up determination" describes the identification of potential reviewers who have not reviewed a product, and facilitating the transmission of a review request to them.
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Targeting review placement
• "Targeting review placement" describes analysis of reviews on several sites, yielding
• "An indication of at least one review site on which the placement of at least one additional review should be targeted
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Patented software
• Some of the company’s patented software includes scoring systems used to identify consumer information and generate reputation scores for individuals.
• It has software that locates websites where an individual’s personal data is unknowingly listed and attempt to get it de-listed.
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Company Reception
• According to The New York Times, Reputation.com is popular, but controversial, due to its efforts to remove negative information that may be of public interest.
• According to Susan Crawford, a cyberlaw specialist from Cardozo Law School, most websites will remove negative content when contacted to avoid litigation.
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Un-intended consequences
• The Wall Street Journal noted that in some cases writing a letter to a detractor can have un-intended consequences.
• Though the company makes an effort to avoid writing to certain website operators that are likely to respond negatively
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First Amendment
• The company's CEO says it respects the First Amendment and does not try to remove "genuinely newsworthy speech."
• It generally cannot remove major news stories from established publications or court records.
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The harassment of women
• In a 2009 paper in the Harvard Journal of Law & Gender, law professor Ann Bartow said ReputationDefender was exploiting the harassment of women on the internet for media attention.
• BusinessWeek noted that "Reputation.com scam" was an autocompleted when typing in the company name in Google and that many negative search results were on page 2.
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Notable work
• Two months after the company was founded, ReputationDefender was hired to remove online images of 18-year old Nikki Catsouras's lethal car accident, which police said was leaked by an officer.
• The company was able to get the images taken down on about 300 out of 400 websites
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Surprisingly effective!
• The New York Post said their effort was "surprisingly effective" but raised concerns that its polite letters were resulting in censorship of material offensive to their clients.
• Newsweek said it was in-effective. ReputationDefender said removing the images was an "unwinnable battle".
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Competitors
• BrandYourself – Founded in 2010, BrandYourself is a New York based online reputation management company that specializes in personal branding and DIY approaches to reputation management.
• InternetReputation.com – Online reputation management and internet privacy firm based out of Denver, Colorado. Read and submit customer reviews here.
See a complete listing of Reputation.com competitors here.
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To sum it up!
• In a nutshell, online reputation management, or ORM as it's known, is the practice of making people and businesses look their best on the Internet.
• To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them.
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This Reputation.com Review was brought to you by Profling.com.
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