With power comes great responsibilityhow librarians can harness the power of social media for the benefit of its users

Leo Appleton & Andy Tattersall MmIT Special Interest Group mkhmarketing CC BY 2.0 http://bit.ly/1dfjlZs

“All mankind is divided into three classes: those that are immovable, those that are movable, and those that move. ”Benjamin Franklin

Image © CC BY Hey tiffanyhttp://bit.ly/1ROwvvO

Chris Lott CC BY 2.0 http://bit.ly/1KfOolg

Marketing and promoting library services using social media

Jason Howle CC BY 2.0 http://bit.ly/1FnI9IN

https://twitter.com/UAL_Libraries

http://scharrlibrary.blogspot.co.uk/

Social Media as an enquiry service

https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]

Twitter

Using social media for research

astrononmy_blog CC BY-NC-SA 2.0 http://bit.ly/1IHh3iC

Collaborate live on your paper

http://onlinelibrary.wiley.com/doi/10.1111/hir.12033/abstract

http://bit.ly/18hCZRs

mkhmarketing CC BY 2.0 http://bit.ly/1HnnUum

Social media for professional development

Social Networks are:

It’s not what you know, but who you know+

It’s what they know as well

= Social Capital

17

Blog about what you know

Altmetrics and measuring impact

AJC ajcann.wordpress.com CC BY-SA 2.0 http://bit.ly/1B7w3ORs

Current Analytics3 first author papers in social sciences

Cited once each :-(

Asked for copies a few times via RG

New Analytics(alternative indicators)

31 Mendeley ReadersStaff page - about 450 unique page views a yearTwitter - 1179 followers (I follow 918)LSE Impact Blog - 5 posts - 9620 views (1223 Tweets)Slideshare 22,900 viewsThe Conversation - 4 posts - 22,261 viewsYouTube 43,100 views (21,000 approx mine)Google+ 113,000 profile viewsScHARR Library Blog 130,000 views (46k from U.S)Twitter Retweet (potential reach in last 2 months) 453,000Twitter Mention (potential reach in last 2 months 1,000,6000 (via Sumall)

Image © CC BY Marfis77http://bit.ly/1xuiRUY

Learning technologists, teachers and lecturers think of the pedagogy when employing new technologies.What do researchers do?

Development of altmetrics (alternative indicators)

● To complement, not replace traditional metrics

● Help people understand how research is being received and used, and

by who

● Not intended as an indicator of quality

● Can help provide further evidence of engagement and ‘societal impact’

● Give credit for research outputs other than articles

The dissemination and communication of research is changing

Presentations and seminars

Funding and ethics applications

Academic books

Journal articles and posters

Term papers and essays

Meetings and conferences

Correspondence

Open accessSupplementary data

Online reference managersPress

Post-publication peer-reviewSocial media

Blogs

Altmetrics in a nutshell

Image © CC BY Ian D. Keatinghttp://bit.ly/1GbMv6C

Thank you

@leoappleton@andy_tattersall