WIT: What is That?WIT: What is That?

Satisfying the Insatiably Curious Minds

Job to be done:Job to be done:

Provide Immediate Access to InformationProvide Immediate Access to Information

Interactive ContentInteractive Content

Crowdsourcing: Maximizing KnowledgeCrowdsourcing: Maximizing Knowledge

Technology IntegrationTechnology Integration

What It is and How it Works:What It is and How it Works:

• Worldwide interactive database• Phone application

Picture is taken Uploaded to database Match search performed

• Data displayed on phone• Submit to forum for inquiry

• Online Forum Social media website

• Allows data requests to be filled– RSS feeds

• (link to commercial here)

Additional FeaturesAdditional Features

• Find important locations• GPS feature• Relevant safety information• 3D panoramic imaging

Vision/MissionVision/Mission

To be the leader in the industry of information resources that utilizes crowd sourcing to build interactive information data pools via the integration of cutting edge software capabilities accessible through the creation of dynamic interactive technologies.

To be the leader in the industry of information resources that utilizes crowd sourcing to build interactive information data pools via the integration of cutting edge software capabilities accessible through the creation of dynamic interactive technologies.

Through the integration of cutting edge software capabilities, create a dynamic, interactive tool that maximizes the full potential of the user experience by providing the end user with endless information catering to their needs, desires and curiosity.

Through the integration of cutting edge software capabilities, create a dynamic, interactive tool that maximizes the full potential of the user experience by providing the end user with endless information catering to their needs, desires and curiosity.

VisionVision MissionMission

Business-Level Strategy:Business-Level Strategy:

• Narrow Differentiation Unique product – differentiated Target audience of college students –

narrow market• Useful to students not used to traveling on

their own and in new countries while traveling aboard

• High demand and opportunity in the market.

Corporate-Level Strategy:Corporate-Level Strategy:

• Strategic alliance/joint ventures Google Facebook

• Developing new technologies Integrating identification software

• GPS software• 3-D technology

The Competitive Environment:The Competitive Environment:

Industry

Competitors

Potential

Entrants

Buyers

Substitutes

Suppliers

Porter’s 5 Forces

VIRS FrameworkVIRS Framework

1. Valuable1. Valuable

2. Inimitability2. Inimitability

3. Rare3. Rare

4. Substitutability 4. Substitutability

Resource Optimization:Resource Optimization:

• Technology Integration Collaboration of current ideas and

technology• Crowdsourcing

Tapping latent talent of the online crowd• Building a worldwide information database• While creating interest in an interactive

environment

Feedback

Multidomestic Strategy:Multidomestic Strategy:

• Adaptation to local markets Language differences

Progress DiagramProgress Diagram

Year five:Number one travel appMultipurpose appSuccessful social media website

Year five:Number one travel appMultipurpose appSuccessful social media website

Year three:Initial release:15 countriesBreak even

Year three:Initial release:15 countriesBreak even

Year one:Test Market:StudentsTraveling abroad

Year one:Test Market:StudentsTraveling abroad

Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3

Questions?Questions?