WIT: What is That?WIT: What is That?
Satisfying the Insatiably Curious Minds
Job to be done:Job to be done:
Provide Immediate Access to InformationProvide Immediate Access to Information
Interactive ContentInteractive Content
Crowdsourcing: Maximizing KnowledgeCrowdsourcing: Maximizing Knowledge
Technology IntegrationTechnology Integration
What It is and How it Works:What It is and How it Works:
• Worldwide interactive database• Phone application
Picture is taken Uploaded to database Match search performed
• Data displayed on phone• Submit to forum for inquiry
• Online Forum Social media website
• Allows data requests to be filled– RSS feeds
• (link to commercial here)
Additional FeaturesAdditional Features
• Find important locations• GPS feature• Relevant safety information• 3D panoramic imaging
Vision/MissionVision/Mission
To be the leader in the industry of information resources that utilizes crowd sourcing to build interactive information data pools via the integration of cutting edge software capabilities accessible through the creation of dynamic interactive technologies.
To be the leader in the industry of information resources that utilizes crowd sourcing to build interactive information data pools via the integration of cutting edge software capabilities accessible through the creation of dynamic interactive technologies.
Through the integration of cutting edge software capabilities, create a dynamic, interactive tool that maximizes the full potential of the user experience by providing the end user with endless information catering to their needs, desires and curiosity.
Through the integration of cutting edge software capabilities, create a dynamic, interactive tool that maximizes the full potential of the user experience by providing the end user with endless information catering to their needs, desires and curiosity.
VisionVision MissionMission
Business-Level Strategy:Business-Level Strategy:
• Narrow Differentiation Unique product – differentiated Target audience of college students –
narrow market• Useful to students not used to traveling on
their own and in new countries while traveling aboard
• High demand and opportunity in the market.
Corporate-Level Strategy:Corporate-Level Strategy:
• Strategic alliance/joint ventures Google Facebook
• Developing new technologies Integrating identification software
• GPS software• 3-D technology
The Competitive Environment:The Competitive Environment:
Industry
Competitors
Potential
Entrants
Buyers
Substitutes
Suppliers
Porter’s 5 Forces
VIRS FrameworkVIRS Framework
1. Valuable1. Valuable
2. Inimitability2. Inimitability
3. Rare3. Rare
4. Substitutability 4. Substitutability
Resource Optimization:Resource Optimization:
• Technology Integration Collaboration of current ideas and
technology• Crowdsourcing
Tapping latent talent of the online crowd• Building a worldwide information database• While creating interest in an interactive
environment
Feedback
Multidomestic Strategy:Multidomestic Strategy:
• Adaptation to local markets Language differences
Progress DiagramProgress Diagram
Year five:Number one travel appMultipurpose appSuccessful social media website
Year five:Number one travel appMultipurpose appSuccessful social media website
Year three:Initial release:15 countriesBreak even
Year three:Initial release:15 countriesBreak even
Year one:Test Market:StudentsTraveling abroad
Year one:Test Market:StudentsTraveling abroad
Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3
Questions?Questions?