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WISeKey disruptsand evolves

from infrastructure digital security to consumer digital security

Secret codes, hidden ciphers,

information encryption, hidden

extreme-security data centres in

the Swiss mountains, military-grade

USB keys and participation in cutting-

edge projects such as the world-first

Internet voting system and securing

the data of the Alinghi Team (the

winners of the America’s Cup, world-

renowned formula-type sailing race),

have all been the mainstay of

WISeKey’s business since its

foundation in 1999.

Exciting? The WISeKey team

thinks so as they have eagerly worked

day in, day out to help their large and

small government and corporate

customers worldwide to secure their

IT systems, buildings and data – and

even their executives as they travel

around the world. As any member of

the WISeKey team will tell you

unreservedly – it’s never boring at

WISeKey!

The security of security

As it moves towards its IPO,

WISeKey is bringing these exciting

technologies, products and services to

you as a consumer to, for example,

help avoid identity theft, ensure the

brand-name products you buy are

authentic, store your data online

securely, secure access to your social

networking accounts and even ensure

that your valued membership to a

sports or other club (and the online

perks that can come with it) can be

exclusively leveraged from your mobile

phone, laptop or even from a public

internet café.

As it is nominated for the third

year running as a Swiss New Champion

of the World Economic Forum Global

Growth Companies, WISeKey wants to

give consumers the value of its security

systems in ways that avoid their

traditional complexity without

watering down their trustworthiness.

With these guiding principles in

mind, WISeKey has worked intensively

over the last two years to make this a

reality through what they call the

electronic identity (e-ID) 2.0 and 3.0

solutions, which mirror the

developments represented by the Web

2.0 (e.g. YouTube, Facebook, etc.) and

Web 3.0 (e.g. location services,

ubiquitous banking, telecommunica-

tions or other services adapted to your

preference, location or other attributes

associated to you at any given moment).

What’s to come

Here is just some of the cool stuff

WISeKey is launching – which we’re

sure will be interesting to more than

just a few of us:

e-Key+ – Imagine having a USB key

that securely stores your bank

accounts, credit card details, health

records, pictures, music, movies and

other personal data on the key and in

a Swiss secure data centre. If you lose

the key, no problem, nobody will be

able to access the data on it as it is

protected with a combination of

biometrics and cryptography. You can

even recover your data from your

online data store later on.

That’s what WISeKey’s eKey+ is. It

can also be used to encrypt data and to

digitally sign documents, as well as an

access control key to your laptop or

home computer. It’s the digital version

of the Swiss pocket knife.

WISeKey is now hard at work to

allow its customers to access many

other secure personal data services

available through the eKey+, which it

will be surprising its customers with

in the comings months.

WISeAuthentic secures your

investments – Paying for an expensive

luxury watch, bag or other luxury

product is always a bit scary when one

thinks of the amount of counterfeit

products that are out in the market

today. During the financial crisis, the

THE SWISS STYLE

WORLD ECONOMIC FORUM SPECIAL DALIAN

— WISEKEY DISRUPTS AND EVOLVES »»» by Raymond Langley

“WISeKey developed its WISeAuthentic solution that, essentially, enables the purchaser of aHublot watch to validate the authenticity of the watch online as well as access the Hublot CertifiedOwners Club, where unique privileges are available to its members … WISeKey is now expandingthe application of WISeAuthentic to many other luxury brands and expects its patented technologyto become a standard in the avoidance of counterfeit luxury goods globally”

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THE SWISS STYLE

WORLD ECONOMIC FORUM SPECIAL DALIAN

— WISEKEY DISRUPTS AND EVOLVES »»»

issues surrounding this phenomenon

have come to a head as counterfeiting

has increased and consumers seek to

make the luxury goods they own more

liquid. As many people have seen, selling

a luxury-brand good over eBay and

getting paid what it is really worth is no

easy task due to the counterfeiting

uncertainties that exist.

WISeKey developed its

WISeAuthentic solution to this with a

world-first launch at BaselWorld 2009

(the watch industry’s global premium

event). Essentially, it enables the

purchaser of a Hublot watch to validate

the authenticity of the watch online as

well as access the Hublot Certified

Owners Club, where unique privileges

are available to its members.

WISeKey is now expanding the

application of WISeAuthentic to many

other luxury brands and expects its

patented technology to become a

standard in the avoidance of counterfeit

luxury goods globally.

The Digital Fan Club – The extent

to which a fan will go to show support

for his or her favourite team is, to some

people, astounding. To the WISeKey

team, it’s no mystery. This is why they

developed a Digital Fan Club which

takes the eKey+ and VIP Club approach

to the next level.

Using its security technologies,

with a single team-branded eKey+,

WISeKey now allows the fans to access

recorded games online, the online VIP

lounge (where they can chat with the

players and managers), get fast-track

access to the stadium, use team-branded

e-mail accounts securely, store their

personal data securely through their

team’s online Fan Club and even get

special discounts on merchandise

purchased online.

Using its ground-breaking e-voting

technology, WISeKey can even enable it

to be used for voting online to choose

who will be on the next board of

directors of the team.

Identity convergence

With these and other consumer

products, WISeKey is realizing the

dream of allowing individuals to

manage the mind-boggling diversity of

online accounts and the passwords that

we accumulate over time. WISeKey’s

mantra is “make it secure and simple”.

Their hard-earned experience has

taught WISeKey’s team that if it’s not

secure, you’re risking too much of your

personal data and, if it’s not simple, you

won’t use the security anyway.

WISeKey has embedded these

concepts in all of its products and

services, striving always to provide

consumers with a convergence of all of

their online identities and avoid “digital

schizophrenia” – unless of course you

want it!

Going green with WISeKey

All of this doesn’t mean WISeKey

is forgetting its government and

corporate customers. It is also launching

its solutions to ““GGoo GGrreeeenn wwiitthh

WWIISSeeKKeeyy””. These solutions enable

organizations to eliminate the need to

print paper while ensuring legal validity

of electronic documents across more

than 38 legal systems, even for highly

regulated documents such as invoices.

(A recent survey showed that a 100-

employee organization typically spends

at least US$ 46,700 annually just on

power, paper, postal services, physical

archival and staff time.)

It is already providing these

services from its data centres in

Switzerland to multinationals for

invoices, just-in-time supply-chain

digital contract signing and other

documents and processes.

With the typical excitement that

WISeKey brings to all of its business, it

is now going mainstream by providing

an Electronic Document Compliance

Clearinghouse, allowing small and

medium-sized organizations to benefit

from the eco-friendliness of this

approach, as well as the efficiency and

cost-reduction benefits that it brings.

All in all, it’s wise to go secure – and

green – with WISeKey security! «««