strategic marketing evolves
DESCRIPTION
Strategic Marketing Evolves - The changing role of brands in a networked world.Disintermediation is immediacy. Consequently, after a hiatus of ten thousand years, during which more and more sophisticated tools were needed to overcome the lack of contact between the producers and consumers, today, with the new opportunities that the network gives us, we can go back to rely on reputation as the surest guide on which to base our transactions.TRANSCRIPT
Strategic Marketing EvolvesThe changing role of brands in the network age
California School of International Management - San Diego, Lipari - Second Life6 February 2008
David Orbanwww.davidorban.com
Brands are intermediaries
Disappearing Company Man
The birth of the Company
Value as trust
Encounters of the first kind
Disintermediation: immediacy
Face of the new/old values
Face of the new/old values
Networks of relationships
Blogs and social networks
Idea-flows in a flat world
What are the next steps?
Thanks, credits,
contacts:
Image credits:
dashboard: dawnhops
donkey, cola, face: Meanest Indian
malcomx: spcoon
ship: mikebaird
coins: mc559
market: Lucas Jans
clouds: Pear Biter
contacts: luc legay
David Orbansl ‘Davidorban Agnon’
skype [email protected]
Thanks to:
Larry Lessig
Gianni Degli Antoni
Michele Leidi
Wikipedia
Flickr