WIRRAL CLUB LTD

FUNDRAISING IDEAS

Raise the Roof

Consultation Document

December 2016

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FUNDRAISING: CONTENTS

1. PRIMARY OBJECTIVES

2. ORGANISATION AND MARKETING

3. FUNDRAISING IDEAS

4. APPENDICES

4.1 FUNDRAISING LETTER

4.2 SPONSORSHIP FORM

4.3 STANDING ORDER

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1. PRIMARY OBJECTIVES

Raise the Roof

Revamp existing clubhouse

* Total commitment from the whole club

* Avoid saddling the club with long term debt.

* Full implementation by 2017

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COMMENTS / SUGGESTIONS

PRIMARY OBJECTIVES

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2. ORGANISATION AND MARKETING

2.1 IMPLEMENTATION TEAM STRUCTURE

EXECUTIVE

Overall Vision

Detailed Plans

Weekly Monitoring

SKILLS REQUIRED

Financial

Management

Marketing &

Publicity

Technical

Support

Building

Development

Events

Management

Budgeting

Monthly financial reporting

Money management

Land acquisition

Lottery and grant applications

Standing Order administration

Auditing

Sponsorship

~ Internal

~ External

Competitions

Monthly Newsletter

Media liaison and management

Architects

Accounting

Engineering

Lottery / Grants

Project Management

Legal Advice

Marketing

Vision

Liaison with

Architects

Bidding and

selection

process

Project Management

Contract

Management

Regular progress

reporting

Events

Calendar

Advertising

Ticketing

Routine events

Bespoke events

Organise European

Tour

Financial systems

Publicity

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2.2 ORGANISATION

2.2.1 Income targets for each year with monthly reporting on progress.

2.2.2 Establish clear goals, objectives, timescales, roles and responsibilities.

2.2.3 Put in place detailed Action Plans and a comprehensive monitoring process.

2.2.4 Put in place committed implementation teams representing all interests.

2.2.5 Large “Thermometer” displaying financial progress, also a scale model of the

“new club”. Both displayed prominently in the clubhouse as soon as possible.

2.2.6 Quality brochure laying out plans and strategy to impress new and existing

interested parties, particularly potential sponsors.

2.2.7 Comprehensive mailing list (players, members, parents, local companies,

sponsors, key decision makers, target audience) and keep it updated.

2.3 MARKETING

2.3.1 Top level team to target Blue Chip sponsors and form strategic alliances.

2.3.2 Increase membership (e.g. VIP card, “season ticket” for all matches including pre-

match meal and a drink).

2.3.3 “New Friends in Wirral”, adapt “meet up” concept to provide an easy-to-use

membership and events management system for whole club to be registered as

members at a one off lifetime cost per member of £2. Similar group in Chester,

“New Friends in Chester” has over 500 members and has been established for a

number of years. Provides simple bookings process and payment systems,

includes details and photos of individual members who register for each event.

Individual members can organise events quickly and easily.

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2.3.4 Major launch event featuring all interested parties, sponsors and media etc.

2.3.5 Maintain awareness of progress with media and interested parties.

2.3.6 Extend “reach” to cover Birkenhead, Chester and Liverpool.

2.3.7 Strengthen links with Wirral Grammar School, Boys and Girls (students, teachers,

parents, business links etc.).

2.3.8 Honours Board recognising fundraising achievements.

2.3.9 Branding and sponsorship for “European Tour”, competitions to design logo, kit,

leisure clothing.

2.3.10 Currently the club has a non-contact ladies team. There are significant

opportunities to expand the ladies section: seek more lady members, more

integration with club, fundraising activities, events and club administration.

Consideration should be given to full contact play and provision of coaching

support from the men’s section.

2.3.11 Recognise the importance of parents as marketing opportunities (sponsorship,

technical expertise and fundraising events, include WGS Boys and Girls schools).

2.3.12 Display photographs of current captains in the Clubhouse, adopt Golf Club

approach with Captains becoming more involved with fundraising events and

liaison with sponsors.

2.3.13 Maintain awareness of plans with local media and interested parties.

2.3.14 Involve local dignitaries (MPs, Mayors etc.)

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COMMENTS / SUGGESTIONS

ORGANISATION AND MARKETING

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3. FUNDRAISING IDEAS

3.1 Set up a team to look into and apply for specific grants and Lottery funding.

Liaison with other clubs who have successfully applied for funding.

3.2 Have a “main event” of the year for players. 2017 could be to market, promote,

sponsor and organise a European Tour, to take place in 2018.

3.3 Seek donations from interested parties (see suggested letter in Appendix).

3.4 Display and distribute, using all media opportunities, a comprehensive events

calendar, including ticketing and payment information and distribute at all

fundraising events and every match day.

3.5 Silent Disco

3.6 Design a bespoke Standing Order form and issue to all interested parties (draft

form attached).

3.7 Indoor Ice Skating Rink

3.8 Organise a “Summer Month of Culture” (music, literature, arts and comedy). Link

up with all Grammar Schools / Secondary Schools in the area and all interested

parties.

3.9 Use of Little Theatre in Chester or Floral Pavillion for larger events.

3.10 Maximise match day opportunities. Enhance match day programmes (pick up

ideas from other rugby clubs’ programmes). Invite sponsors to pre-match meals

and include all interested parties ‘sponsorship for everything’ (match ball,

programme, first try etc.). Update guests on fundraising progress.

3.11 Regular “Audiences With …” concept with celebrities (possibly interactively).

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3.12 Beer Festival

3.13 American Football competition in the Summer.

3.14 Enhance Xmas raffle, re-branding “80th Anniversary Raffle”. Widen ticket

distribution and improve quality and number of prizes by liaising with members,

players and local companies. For example, the B.I.R.D. charity raffle generated

over 90 prizes and raised £5,000. Involve all interested parties (including local

firms and parents and both schools.) Combine with a social event (say “a night at

the races”) to raffle surplus prizes and carry out main draw. Prizes for the

biggest sellers. Dignitary to carry out the draw.

3.15 Convert each Six Nations match into a social event.

3.16 Gentleman’s Evenings and Ladies Evenings (varying degrees of rudeness!)

3.17 Casino night.

3.18 An evening with the “Robbins Sisters”.

3.19 Summer “Hog Roast”.

3.20 Xmas dinner

3.21 Regular Sunday night disco for players and WGS Boys and Girls.

3.22 Black Tie Ball.

3.23 Regular midweek “Entertainment Evening” (Tribute Acts etc.)

3.24 New Year’s Eve Party

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3.25 Open up club on quiet nights for local interest groups / societies

3.26 Get members and target audience “on-line” and automate contact and

communication.

3.27 Quiz nights.

3.28 Players to organise “off season” events (cricketers in winter, rugby players in

summer).

3.29 Major sponsorship events linked to fitness, cycling, running, walking, swimming

the channel etc.

3.30 Specific fundraising events for minis / juniors (e.g., “Bob-a-Job” competition,

bucket collections etc).

3.31 Everyone to sponsor themselves for a challenge, prizes for the biggest

fundraisers (see draft Sponsorship Form attached).

3.32 “Wirral” All Stars v Sale Sharks (Wirral = players from local clubs & Wirral)

3.33 “Wirral Vets” v “Rossendale Vets” (Wirral = players from local clubs & Wirral)

Ted Robbins to referee

3.34 Standard model format for routine events to enable them to be managed

smoothly and quickly (similar marketing, ticketing, catering, bar): Bonfire Night,

BBQs, Xmas dinner for Pensioners, quiz nights, Six Nations events, Sunday Disco,

midweek social, Night at the Races, Casino Night etc.

3.35 Sponsor a brick (as per Hinckley)!

3.36 Karaoke nights.

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COMMENTS / SUGGESTIONS

FUNDRAISING IDEAS

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4.0 APPENDICES

4.1 FUNDRAISING LETTER

October 2016

To: Parents

Players

Members

SUGGESTION

FUNDRAISING AT WIRRAL CLUB LTD

We have ambitious plans for the Club which need to be funded without saddling the

Club with a significant level of long term debt.

I am asking all Club supporters for assistance. This may just be “fundraising ideas” for

us to consider or it could involve financial support, technical expertise or identification

of contacts or companies we can approach for sponsorship, funding or practical

support.

Please email your responses to me by the end of October. The formal launch of our

plans and fundraising strategy will take place before the end of November.

Club President

Email Address

(Expand this letter to explain plans in more detail).

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COMMENTS / SUGGESTIONS

FUNDRAISING LETTER

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4.2 EXAMPLE: SPONSORSHIP FORM

SPONSORING WIRRAL CLUB LTD “FUNDRAISING THE ROOF”

Name : __Graham Haslett_______________________________________________________________

Address: _________________________________________________________________________________

Email Address: _________________________________________________________________________

Sponsorship Objective:_____To reach my target weight of 11 ½ stones in time for the

Vets game against Rossendale_______________________________________________________________

Donor Name Contact Details of Donor Amount

£

D.Van der Zwan Wirral Rugby Club

£1 Million

TOTAL £1 million

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COMMENTS / SUGGESTIONS

SPONSORSHIP FORM

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4.3 STANDING ORDER

STANDING ORDER MANDATE

“FUNDRAISING THE ROOF”

DONOR DETAILS CLUB ACCOUNT DETAILS

Name : David Van Der Zwan Account No._________________

Address: Wirral Rugby Club Sort Code____________________

Postcode:

BANK DETAILS

Account No.

Sort code

EACH MONTH

Please deduct

Tick Box

Or enter another amount

Number 00001

£5 £10 £20

Signature

£1,000

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COMMENTS / SUGGESTIONS

STANDING ORDER