wipro presentation at the chief analytics officer forum, sydney

© 2016 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1

What’s in an Insight?Dr. Kandathil JacobGeneral ManagerAnalytics Consulting


ICC World Cup 2015

Winners !

Winning Team


Railroad known for Operational Excellence


Customer-centric Financial Service Company


Disturbing Analytics Trend – Decrease in Business Impact

Are we…

Data Rich butInsight Poor?


Top 3 Reasons for Insights impact declineLots of new entrants (40%)

who are in early state of maturity and do not know how to derive actionable insights

Insights available but not getting used (30%) Analytics is not a priority for senior management, so they do not use analytics

insights to make decisions for actions Users do not know how to apply analytics insights to solve business problems

Analytics has been adopted by all competitors (20%) Competitive edge is no longer there unless you come up with a new set of

innovative insights

Source: S. Ransbotham, D. Kiron, and P.K. Prentice, “Beyond the Hype: The Hard Work Behind Analytics Success,” MIT Sloan Management Review, March 2016


Mind The Gap

Basically, Analytics is about making good business decisions. Just giving reports with numbers doesn’t help. We must provide information in a way that best suits our decision - makers.- Director of HR analytics for an entertainment company

What Business demands = Actionable Insights

What IT delivers = BI Reports


Insights = Why & What’s Next Action

What makes Insights different? Insights are illuminating. They are waiting for the right context to

reveal their value Reaches beneath the surface and outside conventional

boundaries to grasp the essence of what needs to be done. Insight is not a goal unto itself, it should connect the dots to making

a decision or taking an action

Insight occurs in human learning when people recognize relationships (or make novel associations between objects or actions) that can help them solve new problems.

Britannica

http://www.britannica.com/topic/association-psychology


Facets of an ‘Actionable Insight’

Turn your Data into an Amazing

StorytellerTime to Insight

Insight is contextualized for decision-making

Accuracy of Insight

Reliability of Insight

Right insight for the

Right user

at the

Right time!


Cultural Changes to enable Actionable InsightsBUSINESS CHANGES Executive Management participates in analytics strategy creation that leads

to “insights-driven decisions” Business SMEs contribute domain knowledge to derive actionable insights Business share responsibility for data quality and timeliness

IT CHANGES Techno-functional experts who can frame questions in terms of business

problems needing to be solved Provide ready to use frameworks that shorten the “time to insights” Leverage easy to use visualization tools and smart analytics

capabilities to empower business users to learn to derive insights on their own


Enrich Manage Discover & Distribute

Immediate Impact

Acquire & Store

Drive growth. Drive profitability.

Embed intelligence in everyday business.

Unleash the hidden value of petabytes.

Deliver accuracy with clean, correct data.

Unlock potential. Unlock data.

Create competitive advantage.

Trusted data for every

business need.

Transformed and

enhanced data for

everyday business.

Transparent, easy

management of

complex data

processing.

Timely availability of

information where it

matters the most

Breakthrough

insights. Breakaway

value.

Data Information Insights

Data is the new fuel ... creating Insights to enable Business Innovation

C L I E N T B U S I N E S S G O A L S

Accelerate the Time to Insights using the DIITM supply chain concept

© 2016 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12Data Platform

C1 Cloud-based analytics Infrastructure

C2 Prebuilt data ingestion tools to pull data into a Data Lake

C3 Pre-existing queries to transform data into required formatsC4 Prebuilt data models based on Industry use cases help speed up analysis process

C5 Variables repository for Industry and use case

C6 Automated Missing value and Outlier treatment

C7 Automated Uni-variate + Multivariate Heat Maps

C8 Model Repository based on multiple statistical techniques

Analytics Engine

C11 Prebuilt connectors to downstream processes and systems

C11 Interactive What if scenarios database

C12 Configurable Test and Learn Frameworks

C9 Prebuilt visualisation templates

Insights Layer

Data Discovery Platform – Ready-to-use framework to deliver DII Supply Chain


Thank You

[email protected]

wipro presentation at the chief analytics officer forum, sydney

Data & Analytics