PROJECT REPORT

ON

WINTER INTERNSHIPAT

PRAGATI FOUNDATIONS, PUNE

Project Leader:-Shobha Bhuwalka

Submitted By:- Samrat Sen

Reg. No. 22

Mob No. 9822106110Email pragatifoundationpune@gmail.com

Draft of Student Declaration

I Samrat Sen, Reg. No.22 pursuing my PGDM AICTE Approved Course dohereby declare that the project work titled Online Marketing , which has been submitted to IIEBM, Indus Business School, Pune is an original work of the undersigned and has not been reproduced from any other source.

Name: Samrat Sen Place: Aundh Registration no. 022

ContentsACKNOWLEDGEMENT....................................................................................1

SYNOPSIS...........................................................................................................3

PREFACE.............................................................................................................4

SUMMARY..........................................................................................................5

Chapter- 1.............................................................................................................6

INTRODUCTION.............................................................................................6

1.2 MISSION.....................................................................................................7

1.3 VISION........................................................................................................7

Chapter – 2............................................................................................................8

PROJECT AWAKEN I.....................................................................................8

Chapter-3..............................................................................................................9

WORK DONE...................................................................................................9

3.1 Convincing the Shopkeepers.......................................................................9

Chapter-4 Roles & Responsibilities...............................................................11

Chapter-5 IMPORTANCE OF DOING A PROJECT WITH AN NGO...........12

Chapter 6.............................................................................................................13

Chapter 7.............................................................................................................15

Chapter 8.............................................................................................................16

SUGGESTION AND RECOMADATIONS...................................................16

Bibliography.......................................................................................................17

ACKNOWLEDGEMENT

I take this opportunity to convey sincere thanks and gratitude to all those who directly or indirectly helped and contributed towards the completion of this project.

I take here great opportunity to express my sincere and deep sense of gratitude to Mr. Jai Singh Marwaha, Managing Trustee Indus Business School, Pune. I would like to express my gratitude and thanks to my faculty Member Prof. Moushmi Acharya, and Prof. Aarti Purohit for their guidance. The support and guidance from ma’am, was of great help and it was extremely valuable. I would like to express my gratitude to ma’am for her constant support and encouragement.

I would also like to give thanks to Mrs Shobha Bhuwalka, my project leader for her support and encouragement. Without their motivation, support and prompt response, it would not have been possible to do any justice as well as bring authenticity to the project.

Samrat Sen

SYNOPSIS

This report is regarding our winter internship project. I have done my WinterInternship in Pragati Foundation. I have completed my 15 days internship overthere. Our main work was to promote online marketing for Laavanya Jewellery. I have made an online showroom for that.I also went to some shops to promote the products.I attended an exhibition which was titled as Pre Christmas Exhibition at Kalyani Nagar.We started my project by extracting out information about how online marketing is done. One team had made the entire business module for next 1 year.Second team made catalogue for the products.

PREFACE

This report is regarding my Winter Internship Project at Pragati Foundations. As a part of curriculum we were required to complete our winter internship at an NGO.

Prgati Foundation gave us the opportunity to complete our project in their organization. It was a great experience working in Pragati Foundation for uplifting Laavanya Jewellery.

This report describes our experiences and learning we got while working. It contains the details about the organization and the details of the activities we worked upon.

SUMMARY

As a part of course curriculum, we were required to complete our winter internship in an NGO. Pragati Foundation gave us the opportunity to complete our internship in their organization. The NGO Pragati Foundation works for those underprivileged ladies in slums who wish to stand on their own feet, want to become independent. They train these ladies to make handmade stuffs like earrings, pendants, tassels etc.

During our internship with PF, we got an opportunity to learn the working of an organization. In this 15 days duration of internship, we were involved in various types of activities.We all were segregated among 3 groups. Our first group made catalogue/facebook/poster and the work was done by and their goal was Branding and promotion of Laavanya product. We learnt how to work in a team how to take help from others how to manage limited resources. I got an exposure how to work online,the second group made business trainee plan for marketing;third group was making large number of people aware of Laavanya.

Working with PF was a great experience. We got an opportunity to learn many things. With the kinds of jobs assigned to us, we got a clear view of how things should work at a promoting stage. The staffs of PF were very helpful and cooperating. Especially Mr. Ranjan Sir, he supported us in everything we did. He encouraged us by appreciating for our work and our ideas. He showed the path how to do the things effectively and efficiently.

Chapter- 1

INTRODUCTION

1 . 1 About Pragati Foundation

Pragati Foundation, Pune, works for those underprivileged ladies in slums who wish to stand on their own feet, want to become independent. They train these ladies to make handmade stuffs like earrings, pendants, tassels etc.These jewelleries are known as Laavanya Jewellery.

They believe that their thoughts and actions are the very source of other current conditions. Any change that we change from within. The i in our Awaken I project represents this great source of power within every individual, the hidden potential that each of us bring and the chance that each of us deserve - to innovate, create, take initiative and inspire people around. 

1.2MISSION

Awaken the individual to the power and creativity of his/her Divine Essence, and also to the Gifts and Talents that the person has. We will also enable the development of very positive and entrepreneurial attitudes. This will be done through a powerful learning experience. Creation of a circle of people who share the same values and vision. Economically sustaining and growing this community network. The community is interdependent entrepreneurs will be nurtured and sustained through mentors,connecting them to knowledge and other resources, including mentors, facilitating a community of practice and ongoing Leadership development.

1.3VISION

Imagine if every individual is fully aware of what he likes to do and then engages himself to work in that field with his whole heart. With the vision of 'Good Work for All', Pragati Foundation aims to connect individuals to their natural talents, abilities and interests and sustain them - to transform the scope of work for all people, careers and lifestyles. This transformation will lead to a progressive community, flourishing both economically and socially.

Chapter – 2

PROJECT AWAKEN I

Pragati foundation offers unemployment women and youth the opportunity tocreate sustainable livelihood for themselves through their project awaken I. Itcreates opportunity for developing entrepreneurial attitudes and skills.It facilitates the process of supporting beneficiaries to create “Good Work” forthem. Good Work is working which based on their natural gifts and talents inharmony with the community and environmentally sustainable.Awaken I is Pragati foundation’s proactive response to unemployment situation.The project creates opportunity opportunities for developing entrepreneurial skilland attitude which help the beneficiaries to create good work for themselves andothers.

Chapter-3

WORK DONE

While working with PF as an intern, we were assigned various kinds of works which helped in our development. We came across various difficulties when we were marketing the Laavanya Jewellery.

Few difficulties that we came across were:

3.1 Convincing the Shopkeepers

The most difficult work was to convince the shopkeepers to buy our products. We went to a shop called Fab India where they sell only their brand, we realised that if we give our Handmade stuffs to them then they would surely remove Laavanya’s name from it. So it was a complete failure for us.

What we learnt from that is that not everyone would your help, if you wish to flourish then walk alone.

3.2 Designing of Catalogue

Catalogue designing was the task assigned to the first group. They carried out it well but the difficulty which they faced was that the catalogue was being charged afterwards.

3.3 Convincing people to promote

The second group was responsible for the promotion of Laavanya Jewellery to common masses. She decided to do in Facebook. The difficulty she faced was convincing people to promote Laavanya Jewellery page. She had to convince people to do the work for us.

3.4 Creating a business plan

Businessplan was the task assigned to the third group. We had to talk to those ladies, motivate them to work and making them believe that they are working for themselves and it is making them stronger. The vasahat Chikalvadi where two of us went they got to know what the living standard is. We to network with people talk to them. Business Plan included 12month sale of their products. We had jotted down the list of main holidays and festivals commonly celebrated here and asked the ladies to keep this in mind and work accordingly.

3.5 Online Selling

This work was done by me. Icreated an online showroom on ezebee.com and started posting pictures of the Laavanya products. The difficulty which I faced was that filling the Terms & Conditions, Shipping Details, Creating Blog, Talking to people who showed interest. It was a quite good initiative as the products which he posted were being shown at the top, at the market place.

Chapter-4

Roles & Responsibilities

Samrat Sen:-

Responsible for creating the 1yr. business plan, created online showroom at ezebee.com. Uploaded the pictures of the jewelleries and updated the showroom. Went to the Kalyani nagar Pre-Christmas exhibition. Took pictures of the stall.

Chapter-5

IMPORTANCE OF DOING A PROJECT WITH AN NGO

During our internship with PF, we got an opportunity to learn the working of an organization. In this 15 days duration of internship, we were involved in various types of activities. We got an exposure of working with the society, with the ladies, talking with them, we also visited Chikalvadi where they live.

During this course of time got exposure of the real situation of these people and about their harsh survival. When we looked around the village the people there were unaware of the technology and yet surviving with the little amenities they have and, we saw how hygienic their environment was. Working with them helped me develop my communication skills, learn the functioning with of any organization and its hierarchy. It was our first experience working with any company. And it helped us develop my skills and also awaken our inner self.

Chapter 6

Learning

1. Online Marketing

As a student I learnt how online marketing is done, what are the requirements for that. The most difficult work was filling up the terms and conditions for the showroom I had to ask everybody for each and every thing. Setting up of the showroom as Laavanya Jewellery on ezebee.com was the great achievement for me. I also get good responses from India as well as outside the country. The products which I uploaded were on the first position in the market place.

2. Motivating people

Being in an NGO motivating people was the toughest job to do. We had to motivate the ladies to keep working and keep supporting their families. We also went to one of the vasahats called Chikalvadi where the ladies needed motivation to keep them up. Just a pat on their shoulders complementing their talents worked very well.

3.Taking help of society

Society helps very much in these type of works. We also talked to some of the other ladies too there and tried convincing to take up this the jewellery making training session which can dig up their inner talents. The work was much difficult than we thought off. Convincing them to learn first then work was very much tough for us.

4. Difference between practical and theoretical work

We learnt the major difference between practical work and theoretical work. Practical is way difficult it requires skills which has now sharpen working with Pragati Foundations.

5. Thinking process of the under privilege youth.

Visiting Chikalvadi gave us the exposure about thinking ability of the people ladies to work at all they were holding them back not allowing them to work.

6. Social media can be used for marketing of products.

We came to know that how social media can help us promoting the products. Social media is the biggest platform for promotion as it reaches to the mass faster that anything. As internet is the only way today.

7. Need for the right information

Like to market online you need to have some information about it. I first gathered all the information then went for it and created a market place to sell the products. The products were also featured in the top place in the handmade jewellery section. I learnt that to accomplish any task you need to have some knowledge some information about them.

8. Time management and Discipline

It is the most important thing which you need to have to complete your things on time. I learnt how it should be done and how to complete my task with limited resources.

Chapter 7

Conclusion

Working for Pragati Foundations and getting associated with the team of Laavanya Jewellery was a great experience for us. It made us look to the world with a different perspective. The immense talent which the ladies have is undoubtedly awesome. Pranali ma’am and Pratiksha ma’am were very helpful and Trupti ma’am and Ranjan sir supported us in all stages of work.

At last I would like to thank my college management and Mrs Shobha Bhuwalka ma’am for giving us an opportunity to work with an NGO called Pragati Foundations.

Therefore we feel very proud to be a part of PF and Laavanya and associated with the organization as intern.

Chapter 8

SUGGESTION AND RECOMANDATIONS

Provide basic computer knowledge to the youth of Microsoft excel.Spoken English classes should be arranging for the graduates.Motivation should be given by time to time.Spread awareness about the government vacancy.Communication classes should be held.Establish small computer center at vasahat.Need to action on plan firstly.Arrange different classes for the ex tremely interested student

Bibliography

1. http://www.pragatifoundation.org/2. www.google.com3.Brochure of Pragati foundation.