aut south wip report 21jan2014

21
ACTIVITY REPORT/SUMMARY Project Name: AUT South Report Period: 17 December 2013 – 21 January 2014 Project Sponsor: Vivien Bridgwater Business Owner: UR, Estates, ICT, Finance Project Lead: Stuart Nash Date: 21 January 2014 1 AUT South Project Objectives From Semester 1 2014, the campus will have a new name, a new focus, a new value proposition and a fresh approach in engaging with the communities of interest and the target market. Goals Increase EFTS to 1100 by S1, 2014: Grow market share, grow market, internal transference. Deliver on our brand promise: capture ‘the story’ Deliver effective support and academic learning programmes Deliver a vibrant on-campus experience 2 Project /Activity Update 2.1 CORPORATE AFFAIRS No significant updates from previous report 2.1.1 Community Event Date: Saturday 22 February 2.1.2 Internal communications Internal Communications Manager to be based on campus once a week Investigating staff newsletter – audience, format, scope etc Wire Page – completed Campus upgrades to be included in Wire Page - ongoing 2.1.3 External Comms Scholarship event – completed Community event being led by South team Supporting Marcomms in identifying media stories / opportunities VC is AUT South spokesperson supported by GM UR and AUT South 2.1.4 Government relations Hon Joyce and Mayor Brown will be invited to speak at community event GR guest list to be approved and invites sent Developing quarterly local govt newsletter – first edition to be sent in March

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ACTIVITY REPORT/SUMMARY

Project Name: AUT South Report Period: 17 December 2013 – 21 January 2014

Project Sponsor: Vivien Bridgwater Business Owner: UR, Estates, ICT, Finance

Project Lead: Stuart Nash Date: 21 January 2014

1 AUT South Project Objectives

From Semester 1 2014, the campus will have a new name, a new focus, a new value proposition and a fresh approach in engaging with the communities of interest and the target market.

Goals • Increase EFTS to 1100 by S1, 2014: Grow market share, grow market, internal

transference. • Deliver on our brand promise: capture ‘the story’ • Deliver effective support and academic learning programmes • Deliver a vibrant on-campus experience

2 Project /Activity Update

2.1 CORPORATE AFFAIRS

No significant updates from previous report

2.1.1 Community Event Date: Saturday 22 February

2.1.2 Internal communications Internal Communications Manager to be based on campus once a week Investigating staff newsletter – audience, format, scope etc Wire Page – completed Campus upgrades to be included in Wire Page - ongoing

2.1.3 External Comms Scholarship event – completed Community event being led by South team Supporting Marcomms in identifying media stories / opportunities VC is AUT South spokesperson supported by GM UR and AUT South

2.1.4 Government relations Hon Joyce and Mayor Brown will be invited to speak at community event GR guest list to be approved and invites sent

Developing quarterly local govt newsletter – first edition to be sent in March

2.2 DEVELOPMENT & INNOVATION

Business as usual, no significant updates

2.3 ESTATES

No significant updates from previous report

Demo for MA Complete MB110 spatial solutions being sought Signage building consent received and quotes sourced Currently scoping landscaping and tree trimming underway Looking at options for selling or donating the old gates Undertaking an audit on accessibility Maps updated in study guides Timetabling issues resolved Fence deconstruction has commenced AuSM requesting office space within their facility Additional security to be requested from Mark Templeman Additional cameras and lighting will be implemented Driveway entrance concerns to be reviewed in 2014, e.g. provision of a

barrier arm for after hours Space for Counselling staff to be decided in February 2014

2.4 FINANCE

No significant updates from previous report

Community Event will not be accrued in 2013 and a sum has been allocated for 2014.

The surplus budget from 2013 will be accrued to scholarships for 2014 intake. One hundred scholarships have been allocated.

Finance meeting to discuss EFTS forecasts and impact on financial model Need to look at potential accruals for Jan/Feb events Month end will be able to finalise figures

2.5 ICT SERVICES

No significant updates from previous report

2.5.1 Equipment for teaching spaces A list of additional equipment required for teaching in 2014 has been

created, in conjunction with Timetabling Services. Equipment has been ordered.

2.6 MARKETING & COMMUNICATIONS

2.6.1 Semester One Application Marketing Campaign

The 2013 EOY campaign continues throughout January & February retaining a market presence during our peak conversion period for Semester 1, 2014.

Campaign activity includes:

- PRINT: Manukau Courier DPS and front page solus placements - A5 Flyer mailbox drop to 81,334 residences in the Manukau area on 1st –

2nd Feb - OUT OF HOME: 4x Billboards located at: Westfield Mall Manukau 2x,

Harris Rd 1x and East Tamaki Rd 1x

Status

Manukau Courier Front Page solus 6x7col, w/c 12 January (5 weeks/insertions) – despatched

Billboards printed and installed A5 Flyer design currently in progress with sign-off due Monday 20th Jan

Billboards

A5 Flyer for Mailbox Drop. DRAFT Front and back cover:

Suburbs for mailbox drop:

2.6.2 AUT South Campus Study Guide 2014

Status: COMPLETE. Delivered and ready to go to market.

2.6.3 Go Uni Advertising

3x Community Press ads in Manukau Courier currently running to promote the January GoUni day for secondary students. Schedule is as follows:

2.6.4 AUT South Campus ‘Our Housewarming’ Event

Saturday 22 February, 2pm – 5.30pm

The event is shaping up to be significant day with a range of family focused activities and entertainment to draw the community in and engage them with the campus and staff. The event is an AUT University South Campus showcase and branding will reflect the University profile and reputation.

PRINT - MANUKAU COURIER (NOV & JAN) GO UNI AD SPECS Manukau Courier - Tue 19th, Tue 26th & Thur 28th Nov 2013 1/3 page (22cm x 4col) 4 col 3 Manukau Courier - Tue 14th, Tue 21st & Tue 28th Jan 2014 1/3 page (22cm x 4col) 4 col 3

A strong Faculty and AUT staff presence is required to promote all programmes offered in 2014 on Campus, and to showcase the breadth of study options available. All AUT staff will be invited to either assist at the event or attend the day with their families as guests. Weekly Global and emails to staff will be used for communications.

Overview - On the Day:

Entertainment: A popular line-up of bands is confirmed including Che Fu, Tigi Ness, Sidney Diamond, Three Houses Down and Roland Williams. A major prize will be given away on the day – airfares, tickets and accommodation to see the Brisbane Broncos play the Warriors in Australia.

Activities include sports, health checks, and meeting sports stars such as the Auckland Blues, Black Socks, Counties Manukau Rugby team and the chance to have photos with the Ranfurly Shield.

The main stage programme and speakers are currently being finalised.

Marketing campaign is approved and consists of both external and internal advertising and PR and comms activity.

CREATIVE (DRAFT VERSION ONLY):

Event Marketing and Promotional Plan:

DIRECT MAIL: A5 DLE postcard (printed both sides), mailbox drop in Manukau Region to 81,334 residences on 9th Feb

PRINT: Community Press - Manukau Courier Full page ad - Thursday 13th Feb [Early RH page]

RADIO: Mai FM promotion commencing the week beginning 9th Feb. Mai FM are partners for promotion and broadcasting live at the event:

• Crossovers (30 sec 1 per day M-F) 10x • Promotional trailers (30 sec) 20x • Mai Gig Guide (Thu, Fri and Sat) 4x • Onsite promo team, artist or DJ, BBQ and 60 sec crossovers • Online - web article, facebook post • 30 sec schedule - paid and bonus 30 sec spots 41x • On site promo team, radio crossovers Note – we also have the opportunity to promote the event on other stations via interviews with our bands and performers (Rob from Three houses Down and Che Fu)

AUT WEBSITE: Homepage promotion and on AUT South campus webpages (Banners linking to a designated webpage with specific URL)

AUT INTERNAL: Via Weekly Global, email invitations, plasma screens, The Wire

SCHOOLS: Career Advisors via email/ AUTe. Posters and Postcards can be investigated, pending budget.

2.7 STUDENT CHANNELS & GROWTH

2.7.1 Applications status: YTD as at 20 January 2014 See Table 1: 2014 Application Statistics

2.8 STUDENT SERVICES

2.8.1 MA Building Student Services Relocation

The plan for the relocation of Student Services staff into the MA Building has been confirmed and relocation of existing and accommodation of new staff into the space will be mapped out early February.

2.8.2 AUT South Student Services Business Development Plan 2014-2020

From the December report, an additional 4 staff FTEs were approved for the AUT South Campus. A services delivery model has been created, along with position description drafts based on an earlier consultation process with key stakeholders. This model, and associated PDs, will be approved by the end of January around which time recruitment processes will commence.

2.8.3 Go University Programme

Part 2 ‘Getting Going for Tertiary Study’ is being repeated on Feb 7-15 and is taking registrations. Sixty-one students have registered to date.

2.8.4 2014 Orientation, StudySmart and Tertiary Readiness Programmes (TRPs)

The timetable is complete for the delivery of these programmes, across all campuses. Details have been finalised regarding the logistics/location for the Orientation Programme at AUT South due to the newly aligned Orientation in line with the objective of ensuring that Orientation is the same, or similar, across all 3 campuses.

3 Activities planned for next period:

3.1 CORPORATE AFFAIRS

No significant updates from previous report

3.1.1 Deployment AUT South – media conference to announce Scholarships (19 November) Present community event budget

3.1.2 Development Internal comms workshop for AUT staff – Dec Sustained comms plan to promote Community event Drafting new Wire Page: Need content, Marcomms, Student Services, etc Internal staff promotional campaign on the benefits of working at AUT

South, lunches to be held over 21 Nov and 28 Nov. 15 profiled students (primarily South students) messaged around South

to Wellington government to talk about the Campus and the value of the vote at the beginning of parliamentary year. Significant announcements could happen at the Campus – 8 max. Potential to build in as BAU if it works. South Auckland MPs to host the students in Parliament.

3.2 DEVELOPMENT & INNOVATION

Business as usual, no significant updates

3.3 ESTATES

Business as usual, no significant updates

3.4 ICT SERVICES

No significant updates from previous report

3.4.1 Deployment No immediate activities planned. Equipment has been ordered.

3.5 MARKETING & COMMUNICATIONS

3.5.1 Development Marketing Strategy and Campaign for 2014

2014 focus on building and maintaining a strong presence in the community, including the local community press (Manukau Courier, Eastern Bays Courier and Papakura Courier). The ‘Always On’ Strategy will align marketing and communications activity to include both paid advertising and editorial content and features.

Status: Planning session with Consortium and South Team to be booked for February 2014 to determine the creative direction and hierarchy of messages and media.

Parent’s Guide – for AUT South Parents

New publication for AUT South parents to give them all the information they need about their child’s university experience – from information about why choose AUT South Campus, to the nuts and bolts of applying, enrolment and the support services available through to graduation and career services.

The guide is intended to be included in information packs and available on campus and at community events.

Status: Project currently being scoped. Next stage requires further clarification around project lead and team, resources, suppliers and budget.

Invitation for Secondary School Principals (PDF) to be emailed

Branded PDF invitation required for the South Team to email Secondary School Principals.

Printsprint briefed.

Revised Master of Education Flyer to promote MOE Scholarships

AUT South Campus is offering 2 scholarships for the Masters of Educational Leadership to 2 teachers of the 40 secondary schools that Stuart and Jayne visited at the end of 2013.

The DM campaign consists of sending a letter to principals to invite them to an information evening for the programme and to drive applications for the scholarships. Revised flyers are being printed to accompany the letter and provide programme details.

Status: In progress to deliver ASAP

3.6 STUDENT CHANNELS & GROWTH

No significant updates from previous report

3.7 STUDENT SERVICES

3.7.1 Deployment

AUT South Student Services Business Development Plan 2014-2020 Work has been completed on the Student Services delivery model for 2014. PDs are now being finalised.

Go Uni programme Preparing for the delivery of the summer school ‘Go Uni’ programme February 2014.

2014 Orientation, StudySmart and Tertiary Readiness Programmes (TRPs) Continued planning underway for the delivery in February 2014. Digital communication strategy to be finalised.

MA Building Student Services Staff Relocation Planning logistics underway for Student Services Staff moving from MB to the new MA space.

3.7.2 Development

AUT South Student Services Business Development Plan 2014-2020 Draft position descriptions and service delivery model is complete.

Go Uni programme

Planning the 2014 Go Uni Programme will occur in February. Some new directions for the programme will be suggested in March.

2014 Orientation, StudySmart and Tertiary Readiness Programmes (TRPs) Communications plan, marketing and communications, updating of websites complete.

MA Building Student Services Staff Relocation Plans and furniture design complete and finalised.

4 Top Risks

No Risk Probability

L / M / H

Impact

L / M / H

Mitigation Strategy

1 Corporate Affairs Staff on leave H M Marcomms to provide support as needed

2 ICT Operational budget for additional machines is not available L H Advance notice from Finance so as

to inform alternate plans

3 Changes in ICT requirements L H Close liaison with Estates to ensure all ICT requirements considered

4 Meeting EFTS targets M H Case management / conversion programme of work

5 Go Uni low attendance numbers for February programme M M

Ensuring appropriate marketing and promotions of going out to relevant networks.

6

Delayed appointments for new staff at AUT South

L M

Ensuring position descriptions are completed and that the positions are advertised as early as possible in the new year. Have ensured temp staff coverage also to mitigate risk.

5 Annual Budget

Project Approved Budget Actual to date Estimate at completion (EAC)

ICT Services – additional computer leases

$39,000 (not yet approved) 0

Campaign Extension $30,000

additional media advertising

$188,000 $188,000

MA Redesign

SS Business Case $300,000 $0 $300,000

Go Uni!

$40,000

(Equity contribution)

$15,000

$14,500

(Equity) $7,000

(expected to be within) *$40,110

(Equity) $11,000

Orientation $45,000 $15,000 $27,000

StudySmart N/A N/A N/A

* This does not include additional Equity Funding

6 Major Milestones / Achievements

No significant updates from previous report

No Milestone Completion Date Current Status

1 Approval of budget for Student Services at AUT South Implementation of model and

recruitment of new positions

2 Deadlines met for campaign requirements over the holiday period.

As per schedule requirements

Remaining creative in progress according to schedule.

Anecdotal feedback on the out-of-home campaign over summer is that many people have noticed the billboard campaign and commented on the strong student images.

-

Creative in market.

3 Campaign results and stats provided by Digital team Feb 2014 On-going

4 Case management of enquiriers provided by Student Centre team Feb 2014 On-going

5 Manukau – Transition to North 5/12/13 Preparing for delivery in February 2014

6 Approval of budget allocation for appointment of 4 FTE staff at AUT South

December 2013 Implementation of appointment of positions

7 Go Uni Part 2 delivery 13/12/13 Preparing for February 2014 programme

8 Orientation, StudySmart, TRPs schedule 5/12/13

Preparing for delivery of Orientation, TRP, Studysmart programme in 2014

9 Postgraduate position PD approved 5/12/13 Position posted on Snaphire.

10 Physiotherapy Service - future of service under consideration In progress

Executive Director AUT South to manage a Tendering process for this in 2014

7 Decisions Required

7.1 Marketing and Communications

To be arranged: Booking in a session with Consortium and AUT South Team for early February. Meeting will be a creative brainstorming session with Paul Shale and Ralph with the team to discuss concepts and direction for the campaign and activity for 2014.

7.2 STUDENT SERVICES

AUT South Student Services Business Development Plan 2014-2020 Work has been completed on the Student Services delivery model for 2014. PDs are now being finalised and will be circulated to GD UR for approval before end of January.

2014 Orientation, StudySmart and Tertiary Readiness Programmes (TRPs) Confirmation of Digital Comms Strategy for Orientation Correspondence, Registration and Tracking of students attending Orientation activities to be finalised by end of January.

8 Action Items Actions / Outcomes Staff member

responsible Status

Scope possibility of a distinction campaign between AUT and other educational institutions

Luke Patterson

Scholarship opportunities to be scoped Stuart Nash, Peter McGlashan

Sponsorship opportunities to be scoped Stuart Nash, Peter McGlashan

Prioritisation of activities to be accrued to 2013 budget

Stuart Nash, Crystal Henwood

Prioritisation of 2014 budget submission to be conducted

Stuart Nash, Crystal Henwood

Manukau Sports Bowl car park opportunities to be scoped with Auckland Council

Suzanne Webb

Development & Innovation and Manukau Business and Community development team to meet in 2014 to scope and map donor and scholarship opportunities

Stuart Nash

Pete and Maggie to go through Orientation

Stuart Nash

Aimee Driscoll to meet with Maggie Eyre in new year re corporate messaging

Stuart Nash

Process for workflow of Corporate Comms and Marketing to be established

Stuart Nash

Banners to be created for South signage

Luke Patterson

SOUTH CAMPUS % Growth from previous reporting periodTotal Applicants YTD (for 2014) 4,365 12%Total Applicants with Offers YTD (for 2014) 1,335 24%Total Applicants with accepted Offers YTD (for 2014) 942 38%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD931 1,305 2,380 82% 6 56 833% 0 0 0 937343 412 636 54% 2 36 1700% 0 0 0 344236 284 493 74% 0 3 0 0 0 237772 1,065 1,980 86% 5 55 1000% 0 0 0 777324 379 598 58% 2 36 1700% 0 0 0 325234 271 442 63% 0 2 0 0 0 235141 92 297 223% 0 3 0 0 0 142

32 24 4 -83% 1 0 -100% 0 0 0 32

2013 PY YTD

2014 YTD 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD2013 PY

YTDApplications 1,585 2,724 9 7 64 814% 0 0 0 1073 1,592Offers 535 701 2 2 39 1850% 0 0 0 389 537Accepted Offers 385 556 1 0 5 0 0 0 274 385Applicants 1,308 2,268 8 6 62 933% 0 0 0 895 1,314Applicants with Offers 499 662 2 2 39 1850% 0 0 0 369 501Applicants Accepted Offers 369 495 1 0 3 0 0 0 272 369Applicants with Pending Enrolment(AI) 178 343 1 0 4 0 0 0 172 178Applicants with Actual Enrolment(PWN) 36 5 0 1 1 0% 0 0 0 42 37

Application Stats Management Report: Undergraduate by CampusReport description List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresReport Date Close of business 20 Jan 2014

Report parameters Year : 2014 . Semester : All . Campus : AUT South, City, North Shore. Programme: All . AcademicLevel : Undergraduate Diploma or Certificate,Undergraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

0 25 4 -84%

1 271 444 64%1 92 300 226%

5 1,070 2,035 90%1

South Campus: Applications / Applicants - New To AUT

Domestic International Full Fee Other Total

381 634 66%

1 414 672 62%1 284 496 75%

6 1,311 2,436 86%

2012PPY YTD

2013 PY YTD

2014 YTD Growth %

ApplicationsOffersAccepted OffersApplicantsApplicants with OffersApplicants Accepted OffersApplicants with Pending Enrolment(AI)Applicants with Actual Enrolment(PWN)

South Campus: Applications / Applicants - New To Programme

171 93% 347 95%

367 33% 701 40%271 34% 498 35%

273 44% 561 46%887 73%

Domestic International Full Fee Other Total2012

PPY YTDGrowth % 2014 YTD Growth %

42 -86% 6 -84%

2,330 77%

1064 72% 2,788 75%387 31% 740 38%

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes• Semester: S1 - teaching start date before semester one end; S2 - teaching start date between semester one end and semester two end, exclude period XS; SS - teaching start date after semester two end.

Application Stats Management Report: Undergraduate by CampusReport description List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresReport Date Close of business 20 Jan 2014

Report parameters Year : 2014 . Semester : All . Campus : AUT South, City, North Shore. Programme: All . AcademicLevel : Undergraduate Diploma or Certificate,Undergraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

CITY CAMPUS % Increase from previous reporting periodTotal Applicants YTD (for 2014) 20,811 8%Total Applicants with Offers YTD (for 2014) 13,376 10%Total Applicants with accepted Offers YTD (for 2014) 7,917 17%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD10773 13,174 13,444 2% 2,955 3,089 5% 1 1 1 0% 13771

5691 6,767 6,987 3% 1,823 1,844 1% 1 1 0 -100% 74883643 4,180 3,948 -6% 137 146 7% 1 1 0 -100% 37766085 6,878 7,315 6% 2,185 2,244 3% 1 1 1 0% 83233948 4,334 4,448 3% 1,686 1,670 -1% 1 1 0 -100% 56033181 3,416 3,443 1% 132 143 8% 1 1 0 -100% 33131144 1,334 1,087 -19% 70 96 37% 0 0 0 1239

144 130 31 -76% 34 10 -71% 0 0 0 196

2013 PY YTD

2014 YTD 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD2013 PY

YTDApplications 15,304 15,514 3360 3,373 3,649 8% 2 2 6 200% 16221 18,679Offers 7,696 8,024 2067 2,131 2,232 5% 2 1 2 100% 8805 9,828Accepted Offers 4,853 4,659 218 212 228 8% 1 1 4 300% 4631 5,066Applicants 8,221 8,646 2514 2,500 2,610 4% 2 2 5 150% 9973 10,719Applicants with Offers 5,080 5,263 1897 1,960 1,993 2% 2 1 2 100% 6688 7,040Applicants Accepted Offers 4,028 4,104 217 206 225 9% 1 1 3 200% 4112 4,234Applicants with Pending Enrolment(AI) 1,696 1,438 143 111 158 42% 0 0 2 1760 1,807Applicants with Actual Enrolment(PWN) 189 42 86 51 17 -67% 0 0 0 287 240

1617 -15% 1,595 -12%

4790 4% 7,258 3%3895 2% 4,331 2%

4412 -4% 4,891 -3%7459 5%

201 -78% 59 -75%

11,254 5%

12859 1% 19,169 3%6736 4% 10,258 4%

52 164 41 -75%

132 3,548 3,586 1%95 1,404 1,182 -16%

2239 9,062 9,557 5%

City Campus: Applications / Applicants - New To AUT

1655 6,020 6,118 2%

1796 8,591 8,831 3%132 4,318 4,094 -5%

2997 16,130

Domestic International Full Fee Other Total2012

PPY YTD2013 PY

YTD2014 YTD Growth %

ApplicationsOffers

16,534 3%

Accepted OffersApplicantsApplicants with OffersApplicants Accepted OffersApplicants with Pending Enrolment(AI)Applicants with Actual Enrolment(PWN)

City Campus: Applications / Applicants - New To Programme

Domestic International Full Fee Other Total2012

PPY YTDGrowth % 2014 YTD Growth %

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes• Semester: S1 teaching start date before semester one end; S2 teaching start date between semester one end and semester two end exclude period XS; SS teaching start date after semester two end

Application Stats Management Report: Undergraduate by CampusReport description List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresReport Date Close of business 20 Jan 2014

Report parameters Year : 2014 . Semester : All . Campus : AUT South, City, North Shore. Programme: All . AcademicLevel : Undergraduate Diploma or Certificate,Undergraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

NORTH SHORE CAMPUS % Increase from previous reporting periodTotal Applicants YTD (for 2014) 10,756 9%Total Applicants with Offers YTD (for 2014) 3,469 36%Total Applicants with accepted Offers YTD (for 2014) 2,083 39%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD5598 6,381 7,038 10% 486 391 -20% 1 4 2 -50% 61881799 1,752 1,798 3% 278 209 -25% 0 1 0 -100% 20831119 1,099 964 -12% 13 16 23% 0 0 0 11343643 4,144 4,496 8% 388 315 -19% 1 4 2 -50% 41021404 1,359 1,364 0% 266 192 -28% 0 1 0 -100% 16681013 991 892 -10% 12 16 33% 0 0 0 1028

727 472 615 30% 10 11 10% 0 0 0 73937 72 5 -93% 2 1 -50% 0 0 0 38

2013 PY YTD

2014 YTD 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth

%2012

PPY YTD2013 PY

YTDApplications 7,997 8,596 664 564 477 -15% 2 4 2 -50% 7923 8,565Offers 2,106 2,142 329 334 264 -21% 0 1 0 -100% 2649 2,441Accepted Offers 1,385 1,230 20 17 21 24% 0 0 0 1523 1,402Applicants 5,282 5,569 514 450 378 -16% 2 4 2 -50% 5291 5,733Applicants with Offers 1,681 1,679 304 316 234 -26% 0 1 0 -100% 2147 1,998Applicants Accepted Offers 1,259 1,154 20 16 21 31% 0 0 0 1404 1,275Applicants with Pending Enrolment(AI) 704 826 16 12 16 33% 0 0 0 1066 716Applicants with Actual Enrolment(PWN) 106 7 3 5 1 -80% 0 0 0 73 111

1 74 6 -92%

15 1,003 908 -9%12 482 626 30%

459 4,533 4,810 6%264 1,626 1,556 -4%

284 2,031 2,007 -1%15 1,112 980 -12%

589 6,871 7,431 8%

1050 17% 842 18%70 -93% 8 -93%

1844 0% 1,913 -4%1384 -8% 1,175 -8%

1503 -11% 1,251 -11%4777 5% 5,946 4%

7257 7% 9,075 6%2320 2% 2,406 -1%

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes• Semester: S1 - teaching start date before semester one end; S2 - teaching start date between semester one end and semester two end, exclude period XS; SS - teaching start date after semester two end.

North Shore Campus: Applications / Applicants - New To AUT

Domestic International Full Fee Other Total2012

PPY YTD2013 PY

YTD2014 YTD Growth %

ApplicationsOffersAccepted OffersApplicantsApplicants with OffersApplicants Accepted OffersApplicants with Pending Enrolment(AI)Applicants with Actual Enrolment(PWN)

North Shore Campus: Applications / Applicants - New To Programme

Domestic International Full Fee Other Total2012

PPY YTDGrowth % 2014 YTD Growth %

Report descriptionReport DateReport parameters

SOUTH CAMPUS % Growth from previous reporting periodTotal Applicants YTD (for 2014) 243 40%Total Applicants with Offers YTD (for 2014) 76 6%Total Applicants with accepted Offers YTD (for 2014) 47 31%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY YTD

2014 YTD Growth %

Applications 11 20 85 325% 14 26 28 8% 0 0 0 25 46 113 146%Offers 2 9 15 67% 6 9 16 78% 0 0 0 8 18 31 72%Accepted Offers 1 6 15 150% 2 1 0 -100% 0 0 0 3 7 15 114%Applicants 11 20 76 280% 14 25 27 8% 0 0 0 25 45 103 129%Applicants with Offers 2 9 15 67% 6 8 15 88% 0 0 0 8 17 30 76%Applicants Accepted Offers 1 6 15 150% 2 1 0 -100% 0 0 0 3 7 15 114%Applicants with Pending Enrolment(AI) 0 4 7 75% 0 0 0 0 0 0 0 4 7 75%Applicants with Actual Enrolment(PWN) 0 1 4 300% 0 0 0 0 0 0 0 1 4 300%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth %

Applications 27 31 121 290% 21 27 30 11% 0 0 0 48 58 151 160%Offers 15 13 30 131% 10 10 17 70% 0 0 0 25 23 47 104%Accepted Offers 10 7 32 357% 2 1 0 -100% 0 0 0 12 8 32 300%Applicants 27 31 111 258% 20 26 29 12% 0 0 0 47 57 140 146%Applicants with Offers 15 13 30 131% 10 9 16 78% 0 0 0 25 22 46 109%Applicants Accepted Offers 10 7 32 357% 2 1 0 -100% 0 0 0 12 8 32 300%Applicants with Pending Enrolment(AI) 0 4 14 250% 0 0 0 0 0 0 0 4 14 250%Applicants with Actual Enrolment(PWN) 0 1 9 800% 0 0 0 0 0 0 0 1 9 800%

South Campus: Applications / Applicants - New To Programme

South Campus: Applications / Applicants - New To AUTDomestic OtherInternational Full Fee

Other TotalDomestic

Application Stats Management Report: Postgraduate by Campus

Year : 2014 . Semester : All . Campus : AUT South, City, North Shore: Programme: All . AcademicLevel : Honours Degree,Postgraduate Diploma or Certificate,Postgraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresClose of business 20 Jan 2014

Total

International Full Fee

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes• Semester: S1 - teaching start date before semester one end; S2 - teaching start date between semester one end and semester two end exclude period XS; SS - teaching start date after semester two end

Report descriptionReport DateReport parameters

Application Stats Management Report: Postgraduate by Campus

Year : 2014 . Semester : All . Campus : AUT South, City, North Shore: Programme: All . AcademicLevel : Honours Degree,Postgraduate Diploma or Certificate,Postgraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresClose of business 20 Jan 2014

CITY CAMPUS % Growth from previous reporting periodTotal Applicants YTD (for 2014) 7,698 5%Total Applicants with Offers YTD (for 2014) 4,143 8%Total Applicants with accepted Offers YTD (for 2014) 936 17%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY YTD

2014 YTD Growth %

Applications 1639 1,631 1,968 21% 2818 2,955 3,554 20% 0 0 0 4457 4,586 5,522 20%Offers 416 514 624 21% 1356 1,540 1,971 28% 0 0 0 1772 2,054 2,595 26%Accepted Offers 335 308 409 33% 100 138 128 -7% 0 0 0 435 446 537 20%Applicants 1173 1,166 1,400 20% 2023 2,181 2,389 10% 0 0 0 3157 3,300 3,711 12%Applicants with Offers 369 405 512 26% 1231 1,380 1,552 12% 0 0 0 1599 1,785 2,062 16%Applicants Accepted Offers 269 264 330 25% 94 131 123 -6% 0 0 0 363 395 453 15%Applicants with Pending Enrolment(AI) 80 154 67 -56% 28 32 16 -50% 0 0 0 108 186 83 -55%Applicants with Actual Enrolment(PWN) 14 52 11 -79% 9 24 6 -75% 0 0 0 23 76 17 -78%

Domestic2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth %

Applications 1914 1,798 2,411 34% 2645 2,670 3,355 26% 6 4 9 125% 4565 4,472 5,775 29%Offers 481 475 744 57% 1215 1,418 1,826 29% 2 3 2 -33% 1698 1,896 2,572 36%Accepted Offers 334 302 474 57% 37 62 91 47% 1 2 7 250% 372 366 572 56%Applicants 1446 1,356 1,763 30% 1951 2,018 2,299 14% 6 4 9 125% 3369 3,333 3,987 20%Applicants with Offers 439 419 642 53% 1133 1,321 1,439 9% 2 3 2 -33% 1573 1,743 2,081 19%Applicants Accepted Offers 298 273 390 43% 37 62 91 47% 1 2 7 250% 336 337 483 43%Applicants with Pending Enrolment(AI) 64 47 56 19% 4 3 3 0% 1 0 6 69 50 60 20%Applicants with Actual Enrolment(PWN) 44 78 3 -96% 18 23 0 -100% 0 0 0 62 100 3 -97%

City Campus: Applications / Applicants - New To Programme

City Campus: Applications / Applicants - New To AUTTotalOtherInternational Full FeeDomestic

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes

International Full Fee Other Total

Report descriptionReport DateReport parameters

Application Stats Management Report: Postgraduate by Campus

Year : 2014 . Semester : All . Campus : AUT South, City, North Shore: Programme: All . AcademicLevel : Honours Degree,Postgraduate Diploma or Certificate,Postgraduate Degree . EthnicGroup: All . EntranceType : All . Faculty : All . Department : All . Programme: All

List of new applications made YTD for the reporting year, with comparisons to the previous years’s figuresClose of business 20 Jan 2014

NORTH SHORE CAMPUS % Growth from previous reporting periodTotal Applicants YTD (for 2014) 1,719 22%Total Applicants with Offers YTD (for 2014) 545 40%Total Applicants with accepted Offers YTD (for 2014) 353 69%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY YTD

2014 YTD Growth %

Applications 495 467 565 21% 346 325 304 -6% 0 0 0 841 792 869 10%Offers 96 134 106 -21% 79 70 75 7% 0 0 0 175 204 181 -11%Accepted Offers 78 116 98 -16% 5 4 3 -25% 0 0 0 83 120 101 -16%Applicants 408 382 443 16% 233 229 207 -10% 0 0 0 641 609 646 6%Applicants with Offers 93 125 103 -18% 74 65 64 -2% 0 0 0 167 190 167 -12%Applicants Accepted Offers 77 106 82 -23% 4 4 3 -25% 0 0 0 81 110 85 -23%Applicants with Pending Enrolment(AI) 62 55 45 -18% 2 1 1 0% 0 0 0 64 56 46 -18%Applicants with Actual Enrolment(PWN) 7 33 13 -61% 1 2 0 -100% 0 0 0 8 35 13 -63%

2012PPY YTD

2013 PY YTD

2014 YTD Growth % 2012PPY YTD

2013 PY YTD

2014 YTDGrowth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth % 2012

PPY YTD2013 PY

YTD2014 YTD Growth %

Applications 877 950 1,081 14% 355 350 318 -9% 0 1 0 -100% 1232 1,301 1,399 8%Offers 289 357 323 -10% 84 81 80 -1% 0 0 0 373 438 403 -8%Accepted Offers 264 319 303 -5% 6 6 3 -50% 0 0 0 270 325 306 -6%Applicants 749 778 860 11% 239 245 218 -11% 0 1 0 -100% 988 1,022 1,073 5%Applicants with Offers 282 342 310 -9% 79 74 68 -8% 0 0 0 361 416 378 -9%Applicants Accepted Offers 258 293 265 -10% 5 6 3 -50% 0 0 0 263 299 268 -10%Applicants with Pending Enrolment(AI) 207 158 162 3% 3 1 1 0% 0 0 0 210 159 163 3%Applicants with Actual Enrolment(PWN) 23 85 27 -68% 2 4 0 -100% 0 0 0 25 89 27 -70%

OtherDomestic Total

Total

North Shore Campus: Applications / Applicants - New To Programme

North Shore Campus: Applications / Applicants - New To AUTOtherInternational Full FeeDomestic

Note:• Applied standard exclusion for defining applications (excludes short courses, keys courses, AKCOP, AKCIP and PGCOP)• New to AUT = Student has never been enrolled at AUT previously (statuses I, P, W, N). New to AUT in academic year.• New to Programme = Student has never been enrolled in the programme previously (statuses I, P, W, N). New to programme in academic year.• Domestic Ministry Funded EFTS and International MOE Research (International - PG Research MOE & On-Shore International PhD Students) are counted in Domestic• International Ministry Funded EFTS, International RGA and Special Purpose Funding are counted in International Full Fee• Applications is a count of new programme applications, counting one for each student-programme-pathway-intake combination.• Offers is the number of offers including conditional offers made for programmes• Semester: S1 - teaching start date before semester one end; S2 - teaching start date between semester one end and semester two end, exclude period XS; SS - teaching start date after semester two end.

International Full Fee

Faculty Programme Programme Code Applications Applicants Appicants with Offers

Applicants Accepted

Offers

Applications Applicants Appicants with Offers

Applicants Accepted

Offers

Business & Law Bachelor of Business AK3693 252 252 157 104 4 4 2 0

Bachelor of Pasifika Education AK1003 146 146 6 6 11 11 6 0

Bachelor of Arts (Social Sciences) AK3704 189 158 19 8 1 1 1 0

Bachelor of Design AK3619 89 83 39 18 3 3 3 0

Bachelor of Computor & Info Sciences AK3697 98 96 61 40 0 0 0 0

Bachelor of Health (Midwifery) AK1035 513 465 61 74 20 19 14 1

Bachelor of Health AK3680 907 809 197 148 16 16 9 0

Bachelor of Sport & Recreation Sciences AK3521 186 184 81 47 1 1 1 0

Diploma in Paramedicine AK1011 0 0 0 0 0 0 0 0

Faculty Programme Programme Code Applications Applicants Appicants with Offers

Applicants Accepted

Offers

Applications Applicants Appicants with Offers

Applicants Accepted

OffersBusiness & Law Bachelor of Business AK3693 274 274 171 114 5 5 2 1

Bachelor of Pasifika Education AK1003 178 178 7 6 12 12 6 0

Bachelor of Arts (Social Sciences) AK3704 214 179 19 8 1 1 1 0

Bachelor of Design AK3619 91 85 41 18 3 3 0 0

Bachelor of Computor & Info Sciences AK3697 111 109 70 47 1 1 1 0

Bachelor of Health (Midwifery) AK1035 619 557 70 87 25 23 16 2

Bachelor of Health AK3680 1,035 920 224 171 16 16 9 0

Bachelor of Sport & Recreation Sciences AK3521 201 199 83 47 1 1 1 0

Diploma in Paramedicine AK1011 0 0 0 0 0 0 0 0

Report DateReport description

Bachelor Degree: New to Programme

Report parameters

Application Stats Management Report: Bachelor degree by programme

Close of business 20 Jan 2014List of new applications for bachelor degree programmes YTD for 2014

Bachelor Degree: New to AUT

Health & Environmental Sciences

Health & Environmental Sciences

Culture & Society

Design & Creative Technologies

Culture & Society

Design & Creative Technologies

Year : 2014 . Semester : All . Campus : AUT South: AcademicLevel : All . EthnicGroup: All . EntranceType : All . Faculty : BUSS . Department : All . Programme: All bachelor degree

Domestic

International

International

Domestic

Report DateReport description

Report parameters

Application Stats Management Report: Bachelor degree by programme

Close of business 20 Jan 2014List of new applications for bachelor degree programmes YTD for 2014

Year : 2014 . Semester : All . Campus : AUT South: AcademicLevel : All . EthnicGroup: All . EntranceType : All . Faculty : BUSS . Department : All . Programme: All bachelor degree

Faculty Programme Programme Code Applications Applicants Appicants with Offers

Applicants Accepted

Offers

Applications Applicants Appicants with Offers

Applicants Accepted

OffersBusiness & Law Bachelor of Business AK3693 526 526 328 218 9 9 4 1

Bachelor of Pasifika Education AK1003 324 324 13 12 23 23 12 0

Bachelor of Arts (Social Sciences) AK3704 403 337 38 16 2 2 2 0

Bachelor of Design AK3619 180 168 80 36 6 6 3 0

Bachelor of Computor & Info Sciences AK3697 209 205 131 87 1 1 1 0

Bachelor of Health (Midwifery) AK1035 1,132 1022 131 161 45 42 30 3

Bachelor of Health AK3680 1,942 1,729 421 319 32 32 18 0

Bachelor of Sport & Recreation Sciences AK3521 387 383 164 94 2 2 2 0

Diploma in Paramedicine AK1011 0 0 0 0 0 0 0 0

Domestic International

Health & Environmental Sciences

Culture & Society

Bachelor Degree: Total

Design & Creative Technologies