Winter ReadingPrograms

for Adultsat Westerville PL

WPL has hosted summer programs for adults since 1997. In 2005 we held our first winter program.

Warm up with a good book!

http://bronners.stores.yahoo.net/1096288.html

-- $60 Corrugated artificial fireplace -- Signage and entry forms placed on “mantle”

Theme→ Used “winter” and then moved on → Set up displays and signs

DISPLAYWe “set the table” with a placemat, napkin, silverware and a plate with an open book.

Go Anywhere with a Book 2009 --Where are YOU going?

--Keep track of your “travels” by going online or stopping at the Adult Services desk to log reviews or ratings

http://www.demco.com

→ Check out websites for theme & prizes

→ Friends are lead sponsor→ Businesses donate gift cards/prizes related to theme→ We offer to match their donation

Sponsors

“We invite (Company) to partner with us by donating a $10 gift card for our weekly prize drawings. These prizes go to lucky readers whose names are entered each time they log a book. Thanks to donated funding, we are prepared to match your gift—you provide a gift card and we will purchase another one for the same amount. . . .Will you please donate a gift card to help encourage and reward our readers?”

2011 2010

Scratch-and-sniffBookmark was popular

Grand Prizes$25 gift cards:

Gourmet popcorn tin(donated)AMC Movie pass (we bought)Ice cream cake(donated)

Friends provided a popcorn cart

Complimentary bag and bookmark to first 100 registrants

Grand Prizes$25 gift cards:

Local candy store (donated)Florist (we bought)Theatre tickets (donated)Ice cream shop (donated)Classy restaurant (donated)

http://www.highsmith.com/upstart/

→ Build a separate list of sponsors for winter

→Provide sponsors onsite and online exposure

Participation→Fewer registrants than in summer→Program is shortened to 6 weeks

→Easy registration and logging

→ Require a book review/rating in order to qualify for prize drawings

You will be entered in weekly/grand prize drawings every time you:Review or rate a book; use our online Ask-a-Librarian service; use an online collection; or donate fabric/yarn for “My Very Own Blanket.” (We turned over 24.5 yards of fabric, 21 skeins of yarn and 13 knitted squares to MVOB.)

→ Lead reader to other library resources, etc.

Linda Wilkinslwilkins@westervillelibrary

2012 Carry Out a Good BookAfter 18 days: 231 registrants, 694 reviews

2011 I “Heart” Books 310 registrants, 1,578 reviews, 38 shared it on Facebook.

2010 Pop Open a Good Book 242 registrants, 1,253 reviews

2005 Fireside Reading 100 registrants, 202 reviews

Results