winning business in the tough times
Post on 19-Sep-2014
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DESCRIPTION
As the economy slowly collapses like a giant soufflé, where does that leave us as web designers? How do we ensure the work keeps rolling in? Paul shares his experiences of winning new business in the tough times while still nurturing existing clients. He explains how business development is everybody's concern, not just the sales team.TRANSCRIPT
WINNING BUSINESSIN THE TOUGH TIMES
flying by the seatof my pants
http://www.flickr.com/photos/shanegorski/
crash & burn
http://www.flickr.com/photos/gbaku/
2 OBJECTIVES
selling smarter
we all have to sell
http://www.flickr.com/photos/tochis/
3 SECRETS 2 SALES
distributed marketingpersonal sales
outstanding service
marketing
out of date
http://www.flickr.com/photos/gbaku/
the wrong mentality
http://www.flickr.com/photos/gaetanlee/
behind the business
http://www.flickr.com/photos/pathenson/
everybody should have a voice
http://www.flickr.com/photos/tcmhitchhiker/
assign time
http://www.flickr.com/photos/judepics/
wot no corporate blog?
http://www.flickr.com/photos/niallkennedy/
finding your voice - specialise
how to specialise
http://www.flickr.com/photos/stuckincustoms/
sales
http://www.flickr.com/photos/conlawprof/
proposals
http://www.flickr.com/photos/eyermonkey/
pricing
walk away?
http://www.flickr.com/photos/biggolf/
spec work?
http://www.flickr.com/photos/tochis/
3 SECRETS 2 PITCHING
enthusiasm confidencepersonality
enthusiasm
http://www.flickr.com/photos/zoomar/
confidence
http://www.flickr.com/photos/ingythewingy/
personality
http://www.flickr.com/photos/shanegorski/
service
http://www.flickr.com/photos/elsombrerodepensar/
repeat business matters
http://www.flickr.com/photos/2create/
fostering repeat business
http://www.flickr.com/photos/cdm/
3 SECRETS 2 SALES
distributed marketingpersonal sales
outstanding service