winery and vineyard business 215
TRANSCRIPT
Glenn MuskeRural and Agribusiness Enterprise Development Specialist
[email protected], 2015
The Winery and Vineyard Business:2015 ND Grape and Wine Association
Annual Meeting
The Starting Point
What’s your #1 question right
now?
REMEMBER!
• It is a business!!!!• There are no guarantees regarding success.• You can’t, and won’t, please everyone.• You may feel alone, but you’re not. • Running a business is largely a skill that can be
taught. • It is not a 9 to 5, 40-hour per week
undertaking.
To Tell The Truth:Small Business Myths
To Tell The Truth:Small Business Myths
Get Rich Quick!
If you build it, they will come.
You have to be born an entrepreneur
“I’ll have all this free time…”
The government is against you.
It gets easier.
It’s all about the bottom line – A half-truth!
Biz Owners’ Top 10 List
#10
Can you say
NO!
#9 Understand:
1. Dreams ≠ Ideas
2. Ideas ≠ Opportunities
#8 - Do you have the skills?
ProductionTechnicalMarketing
ManagementSales
Fiscal ManagementPeople
Jack/Jill of all trades
#7Do you have resources?
And are you ready/able to risk them?
#6 - Do you know your market?Your customer? What’s your plan for letting them know you exist?
Your competition?What’s your advantage?
Can you maintain it?
You must be online!
#5
Are you legal?
Business nameSales and Use Tax Permit
Health Dept.Dept. of Agriculture – State and Federal
FDA
#4
Does your family support you?
#3
Are you a “people person?”
#2
Are you a bobo doll?
#1
Do you have PASSION?
• YOU!!• North Dakota– Ag Products Utilization Committee (APUC)– Dept of Ag Specialty Crops
• ND Development Fund• SARE• USDA – AFRI Food Security, Beginning Farmer/Rancher
Development Program• Local bankers and other options• Other ??
Glenn MuskeRural and Agribusiness Enterprise Development Specialist
NDSU Extension Center for Community [email protected]
Questions??Resources:
http://www.ag.ndsu.edu/smallbusiness http://powerofbusiness.nethttp://www.extension.org/entrepreneurship