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TRANSCRIPT
WINE BAR IN ASIA PROJECT
An ESSEC Strategic Project ESSEC Management Général - MG56
MG56 Essec Strategic Project by O. Jonot / C. Flament / C. Goasdoue / E. Mawet1
The TeamChristophe Emmanuel ChristopheOlivier
International Experience
Current Job
Passion for Wine
French Overseas
Departments and
Territories
JapanSouth Korea
Worldwide every
week
Manages 1000
peopleProject Management
Information System
Market Leader
(Technical & Sales)
Marketing Manager
√ √ √√
Competitive Landscape
South Korea EnvironmentSouth Korea has a strong economy
The wine market in South Korea after a small break due to 2008 crisis has a constant growth
Strategic Analysis Review
Leads to the conclusion that there is clear opportunities to seize
A New Breakthrough Concept
Overall Company Structuration
Locations targeted
Wine Producers & Supply Chain
3 years development plan
HQ Holding – Financial DataKorean Holding – Financial Data
Korean La Robe Rouge 2 holding consolidation
Long term View