window and door market trends & opportunities/medi… · –builder practices survey of 1,500...

Window and Door

Market Trends &

Opportunities

Review of Home Innovation Research Lab’s

Builder & Consumer Practices Data

June 19-21, 2018

The Marriott – Bloomington Hotel

Minneapolis, Minnesota

Home Innovation Research Labs• Founded in 1964 as a wholly-owned subsidiary of NAHB

• Independent, for-profit researchers assisting development and commercialization of new building technologies – Engineering research & development

– Market & field research

– Laboratory testing

▪ #1 in green home building certification (NGBS)

▪ Building codes and standards developers

▪ Partners with ICC-ES to fast-track issuance of ESRs

June 19-21, 2018



Annual Builder & Consumer

Practices Surveys

• Home Innovation has been tracking annual materials purchases since 1995

– Builder Practices Survey of 1,500 U.S. Builders

– Consumer Practices Survey of 100,000+ U.S. households

• Reports comprise residential U.S. new homes and home remodeling markets for building materials

• Data development methods includes balancing by1) geographic area 2) builder size 3) purchase volumes and 4) homeowner demographics

June 19-21, 2018



U.S. New Housing Mix

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Apartment/Condo

SFD Moveup

SFD Starter

SFD Luxury

Townhouse/Duplex

Source: Annual Builder Practices Reports

June 19-21, 2018



Forecasted Growth for Housing

Starts, Average Annual Growth,

2017 - 2022SFD Starts MF Starts

NEW ENGLAND 2% -1%

MID-ATLANTIC 2% 1%

EAST NORTH CENTRAL 3% 1%

WEST NORTH CENTRAL 2% -1%

SOUTH ATLANTIC 5% 2%

EAST SOUTH CENTRAL 3% 0%

WEST SOUTH CENTRAL 4% 0%

MOUNTAIN 5% 0%

PACIFIC 5% 0%


June 19-21, 2018



Exterior Foam Wall Sheathing by

Thickness, New SF Homes

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2011 2012 2013 2014 2015 2016 2017

2 inch

1 1/2 inch

1 inch

3/4 inch

1/2 inch


June 19-21, 2018



Wall Heights in New SF Homes

0%

10%

20%

30%

40%

50%

60%

2012 2013 2014 2015 2016 2017

8 feet and Lower

8.5 and 9 feet

10 feet and Higher


June 19-21, 2018



Average Number of Windows

per New Home

0.0

5.0

10.0

15.0

20.0

25.0

Average Windows perSFD Home

Average Windows perMF/SFA Unit

Average Windows perHouse


June 19-21, 2018



New Home and Remodeling

Window Installations, 2017 (1000’s)

494

1,214

1,710

1,093

4,951

1,313

2,740

2,117

2,388

2,170

5,254

6,962

3,640

8,097

2,191

3,364

2,700

4,081

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

New England

Mid-Atlantic

E N Central

W N Central

S Atlantic

E S Central

W S Central

Mountain

Pacific

New Home Windows Home Remodeling Windows

An estimated 58 million windows were installed in residential properties in 2017

Source: Annual Builder & Consumer Practices Reports

June 19-21, 2018



Trend in New Home Window

Frame Materials

0%

10%

20%

30%

40%

50%

60%

70%

80%

Wood (no cladding)

Wood, aluminum clad

Wood, vinyl clad

Aluminum

Vinyl

Composite or fiberglass


June 19-21, 2018



Window Purchases by

New Home Price-Point

20%

13%

39%

13%

4%7%

65%

79%

46%

2% 3%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Starter Moveup Luxury

Wood

Aluminum

Vinyl

Composite & Other


June 19-21, 2018



New Home Window Purchases

by Size of Home Builder

37%

23%

13%9%

7%4%

47%

65%

81%

7% 5%1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Builds 1 - 10Homes/Year

Builds 11 - 50Homes/Year

Builds 51+Homes/Year

Wood

Aluminum

Vinyl

Composite & Other


June 19-21, 2018



Geographic Differences in

New Home Window Purchases

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Wood Vinyl Aluminum Composite and Other


June 19-21, 2018



Venting Styles in New Home

Windows, 2017

Casement, 11%

Awning, 1%

Double hung, 31%

Single hung, 37%

Sliding, 12%

Fixed -rectangular, 6%

Fixed -round-top, 1%


June 19-21, 2018



Venting Styles in New Home

Windows, 2017

0%

10%

20%

30%

40%

50%

60%

Casement

Awning

Double hung

Single hung

Sliding

Fixed - rectangular

Fixed - round-top


June 19-21, 2018



Characteristics of Window Glazing,

New Homes

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Clear

Low-E

Tinted

Gas filled

Impact resistant


June 19-21, 2018



Characteristics of Window Glazing,

New Homes 2017

Single glazed, 5%

Double glazed, 90%

Triple glazed or more, 4%

Heat-mirror, 1%


June 19-21, 2018



Trends in Home Remodeling

Window Frame Materials

0%

10%

20%

30%

40%

50%

60%

70%

Wood

Aluminum

Vinyl

Composite &Other

Source: Annual Consumer Practices Reports

June 19-21, 2018



Geographic Differences in Window

Purchases for Home Remodeling, 2017

0%

10%

20%

30%

40%

50%

60%

70%

Wood Vinyl Aluminum Composite and Other


June 19-21, 2018



Window Venting Styles in Home

Remodeling, 2017

Single-hung, 26%

Double-hung, 41%

Casement, 7%

Awning, 2%

Sliding, 15%

Transom, 0%

Rectangular Fixed, 5%

Curved-top fixed, 1%

Skylight, 1%


June 19-21, 2018



Purpose of Window Installation in

Home Remodeling, 2017

For replacement,

90%

For new addition or

window opening, 10%


June 19-21, 2018



Grills on Home Remodeling

Windows

0%

10%

20%

30%

40%

50%

60%

70%

2011 2012 2013 2014 2015 2016 2017

Came with grills

Purchased grillsseparately

No grills


June 19-21, 2018



Characteristics of Window Glazing

in Home Remodeling, 2017

27%

65%

40%

7%

0% 10% 20% 30% 40% 50% 60% 70%

Plain (clear)

Low-E

Argon filled

Tinted


June 19-21, 2018



Share of Pro Installations in

Home Remodeling – Fenestration

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Exterior Doors

Patio Doors

Windows


June 19-21, 2018



Window Place of Purchase in

Home Remodeling Windows, 2017

Home Improvement Warehouse,

30%

Hardware Store, 2%

Specialty Store or Other, 63%

Lumber Yard, 5%


June 19-21, 2018



Brand Decision for Windows in


Homeowner, 58%

Friend or relative, 11%

Contractor, 24%

Other, 8%


June 19-21, 2018



Exterior Door Purchases in

New Homes, 2017 (thousands)

253

293

673

149

100

570

218

786

0 500 1,000 1,500 2,000

Other

Wood -- raised panel

Wood -- flush

Steel -- raised panel

Steel -- flush

Fiberglass

Front Entry Other Entry

An estimated 8 million entry doorswere installed in residential properties in 2017 (new homes + remodel)


June 19-21, 2018



Exterior Entry Door Purchase

Trends, New Homes

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Wood -- raised panel

Wood -- flush

Steel -- raised panel

Steel -- flush

Fiberglass


June 19-21, 2018



Front Entry Doors,

New U.S. Homes 2017

Wood --raised

panel, 19%

Wood --flush, 4%Steel -- raised panel, 22%

Steel --flush, 2%

Fiberglass, 50%

Other, 2%


June 19-21, 2018



Other Entry Doors,

New U.S. Homes 2017

Wood --raised panel,

8%

Wood --flush, 5%

Steel --raised panel,

31%

Steel --flush, 12%

Fiberglass, 42%

Other, 1%


June 19-21, 2018



Features of Front Entry Doors,

New Single Family Homes

0%

5%

10%

15%

20%

25%

30%

35%

40%

Double Doors

Sidelights on one side

Sidelights on both sides

Transom


June 19-21, 2018



Front Entry Doors by Builder Size,

New Single Family Homes 2017

32%

23%25%

22% 23%

10%

44%

53%

65%

0%

10%

20%

30%

40%

50%

60%

70%

BUILDERS OF 1-10HOMES A YEAR


BUILDERS OF 51+HOMES A YEAR

Wood

Steel

Fiberglass


June 19-21, 2018



Front Entry Doors by Price-Point of

New Single-Family Home 2017

17%

25%

40%

25%

16%14%

58% 58%

43%

0%

10%

20%

30%

40%

50%

60%

70%

Starter Move-up Luxury

Wood

Steel

Fiberglass


June 19-21, 2018



Other Entry Doors by Builder Size,

New Single-Family Homes 2017

18%

9%14%

35%

47%

35%

45%41%

51%

0%

10%

20%

30%

40%

50%

60%



BUILDERS OF 51+HOMES A YEAR

Wood

Steel

Fiberglass


June 19-21, 2018



Other Entry Doors by Price-Point of

New Single-Family Home 2017

15%

10%

18%

46%

39% 38%38%

50%

42%

0%

10%

20%

30%

40%

50%

60%

Starter Move-up Luxury

Wood

Steel

Fiberglass


June 19-21, 2018



Exterior Doors in U.S. Home

Remodeling, 2017

Wood - raised panel, 18%

Wood - flush, 9%

Wood - other, 5%

Steel - raised panel, 25%

Steel - flush, 8%

Steel - other, 8%

Fiberglass -smooth, 16%

Fiberglass -woodgrain, 9%

Fiberglass -other, 1% Raised panel and

woodgrain more popular on Front Entry

Smooth and flush more popular on Other Entry

Steel: 41%Wood: 32%Fiberglass: 26%


June 19-21, 2018



Front Entry Doors,

Home Repair & Remodeling 2017

0%

10%

20%

30%

40%

50%

60%

Wood

Steel

Fiberglass


June 19-21, 2018



Other Entry Doors,

Home Repair & Remodeling 2017

0%

10%

20%

30%

40%

50%

60%

70%

Wood

Steel

Fiberglass


June 19-21, 2018



Place of Purchase – Exterior Entry

Doors in Home Remodeling

Home Improvement Warehouse,

70%

Hardware Store, 3%


Lumber Yard, 4%


June 19-21, 2018



Shares of Remodeling Exterior Door

Purchases at HIWs

0%

10%

20%

30%

40%

50%

60%

Home Depot

Lowe's

Menards

Other


June 19-21, 2018



Share of Professional Installations in


68%

84%

60%

0% 20% 40% 60% 80% 100%

Patio Door

Windows

Exterior Doors


June 19-21, 2018



Patio Door Purchases in New

Homes & Remodeling, 2017

123

124

193

52

178

193

488

90

126

134

126

314

266

254

411

0 100 200 300 400 500 600 700 800 900 1,000

Other

Steel

Vinyl Clad Wood

Aluminum Clad Wood

Unclad Wood

Composite/Fiberglass

Aluminum

Vinyl

New Homes Home Remodeling

An estimated 3.6 million patio doorswere installed in residential properties in 2017


June 19-21, 2018



Patio Door Operation

in New Homes & Remodeling

0%

10%

20%

30%

40%

50%

60%

70%

80%

Single Family Hinged

Single Family Sliding

Multifamily/SFA Hinged

Multifamily/SFA Sliding

Remodeling Hinged

Remodeling Sliding


June 19-21, 2018



Patio Door Frame Materials

in New Homes

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Unclad Wood

Clad Wood

Aluminum

Vinyl

Steel

Composite & Other


June 19-21, 2018



Geographic Differences in Patio

Doors for New Homes, 2017

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Unclad Wood

Clad Wood

Aluminum

Vinyl

Steel

Composite & Other


June 19-21, 2018



Patio Doors in Home Remodeling

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Wood

Aluminum

Vinyl

Steel

Composite & Other


June 19-21, 2018



Place of Purchase – Patio Doors in

Home Remodeling

Home Improvement

Warehouse, 63%

Hardware Store, 5%


Lumber Yard, 6%


June 19-21, 2018



HIW Patio Door Place of Purchase

in Home Remodeling, 2017

Home Depot, 56%

Lowe's, 32%

Menards, 8%

Other, 3%


June 19-21, 2018



Labor Shortage Impact Affecting

Windows & Doors

• Overall impact of labor shortage – fewer skilled workers on-site, higher cost of labor

• Builders favor more foolproof, those that can be installed by lower-skilled employees

• Quicker installations also will be preferred

• Potentially supports installation by framing crew

• Demographics + higher cost of installation may pressure increase in DIY installations

June 19-21, 2018



THANK YOU!

Home Innovation Research Labs400 Prince George’s Blvd |Upper Marlboro, MD 20774

P: 301.430.6194 | F: 301.430.6180

HomeInnovation.com

Ed Hudson, Director of Marketing Research

[email protected]

window and door market trends & opportunities/medi… · –builder practices survey of 1,500...

Documents