win with content: ion + scribblelive
TRANSCRIPT
Win with Content! Introducing…
• Quick catch-up!
• Interactive Content
• ion interactive
• Introducing ScribbleLive
• The Content Lifecycle
• Opportunities to Win with Content
• Q&A
What’s Inside
What is interactive
content?
In its most simple form, interactive
content is content that is created with the
intention of capturing user attention and
encouraging them to take action.
Types of interactive content
What is ion?
Ion is an enterprise SaaS platform that
empowers modern marketers and
designers to create beautiful, data-driven
interactive content at scale and
without code.
Marketers can…
Build using 150+ built-in, pre-fab
templates, or create from a blank slate.
Marketers can…
Create using code-free CSS control,
animations, responsive design, app-like
transitions, and interactivity.
Marketers can…
Curate deep data insights, and integrate
your user data into, and across, your
marketing technology ecosystem for
more impactful lead generation, demand
generation, and sales enablement.
Marketers can…
Launch stand-alone interactive digital
content experiences, or embed content
created in ion, anywhere.
Marketers can…
Optimize and test your content
experiences with built-in A/B/n testing
capability.
Marketers can…
Lean on ion’s professional services to
create your interactive content in the ion
platform, provide coaching on what to
build, or drive overall strategy for your
interactive content program.
1000+ Enterprise CustomersAcross Multiple Verticals
ScribbleLive is a Content Experience Company
We help businesses make content their competitive advantage
~ Sirius Decisions
Today’s buyer will do 70% of their purchase
investigation before engaging with a brand.
The Buyer’s Journey Has Changed.Content consumption is controlled by the Buyer
z
The Content Lifecycle
Marketing Technology Landscape(Martech 5000)
Our Goal
Content experience
platform for mid and
large enterprise
Scalable content creation
capabilities & big
data driven
Helping businesses
win their markets
through content
ion + ScribbleLive
Content creation through Visually, a
network of 1500 hand-picked,
specialized creative professionals
Content strategy development
Easy to get started, and use for on-
demand content creation support
Thank You
twitter: @ctrappe
twitter: @ioninteractive