Value Creation by Customer Value Foundation

I wanted to wish you and your family a great New Year, lots of happiness

and success.

Thank you for reading my articles on value creation. I hope you have joined

my group in LinkedIn called the Value Creation Journal. You will find it

useful.

Do keep in touch and let us create value together. The first issue of the

Value Creation Journal should come out by the end of 2014.

Best regard,

Gautam Mahajan

Big Brother: Google, Apple and Microsoft

WILL VALUE DESTRUCTION ACE VALUE

CREATION?

Recently, I had the opportunity to listen to Hal Varian, Chief Economist of

Google give a talk on the economic impact of Google, and its futuristic

thinking.

The Value Creation is immense. It includes social value creation, and

things that are good for society. In countries like India, they also working on

connectivity and infrastructure.

For the individual, there is a myriad of new apps such as Google Now. It

gives you just the right information at just the right time. From knowing the

weather before you start your day, to planning the best route to avoid

Value Creation by Customer Value Foundation

traffic, or even checking your favourite team’s score while they’re playing,

Google Now brings you the information you want, when you need it. You

can also get assistance 24/7. It gives you relevant suggestions. There are

Google books, Google stores. However, they say You are in control.

But are you really in control, or is Google in control of you? They have so

much information about you, and so they are in control, though they try to

make you feel in control.

Then there is Google Offers. Google’s Nexus phone, all tying you in to

Google, through the exclusion of others like Apple/Mac or Microsoft. Not

that these are behind. They all want to tie you up and stick to their

products, and make it difficult for the non-savvy user to go from one system

to another. Microsoft has free Xbox music on line, a cloud storage system,

Infrastructure as a service (IaaS); they have bought Nokia, and have their

own phone and mobile system. Apple is everywhere, from phones to pads,

to laptops; from control centres to airdrops, to smarter multitasking and

locational maps, information and storage of data, in stores, in music. All

things that impact you on a daily basis. A form of Value Creation

Is big brother watching you? These big guys know your location, your

preferences, when you like to work and on what. The list is endless. Steven

J. Vaughan-Nichols in Big Apple, Big Google, Big Brother says that one

way to reduce the big brother data is to have short logs.

To me, the big brother syndrome and the fact they want me to be captive to

them is a big Value Destroyer. We are so captivated by the Value Ceation

that we forget we are captives. And this Value destruction could cause the

downfall of all the great value that is being created supposedly for us but in

reality for the companies!

What is your take on it?

Call at (+91) 9971288580

Value Creation by Customer Value Foundation

Gautam Mahajan, President-Customer Value Foundation

M: +91 9810060368

Tel: 11-26831226, Fax: 11-26929055

email: mahajan@customervaluefoundation.com

website: http://www.customervaluefoundation.com

Customer Value foundation (CVF) helps companies to Create Value and profit by

Creating Value for the customers, employee and for each person working with the

companies.

Total Customer Value Management (Total CVM) transform the entire company to

focus on Creating Value for the customer by aligning each person's role in Creating

Customer Value and getting shareholder wealth and Value.