Lean Startup

Jeremy Lightsmith@lightsmith

THE

Jeremy Lightsmith @lightsmith

1. A Story2. What is Lean Startup?3. Who’s Doing This?4. Where Do I Start?

Jeremy Lightsmith @lightsmith

A Story

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Janice Fraserluxr.co

What assumptions, if proven false, will cause us to fail?

Jeremy Lightsmith @lightsmith

1. Parents in Ballard need more private preschools.

2. We will be able to license this building.

3. Families in Ballard can afford the tuition that we need in order to break even.

4. Ballard parents will trust us with their children even though we just opened.

Jeremy Lightsmith @lightsmith

What is Lean Startup?

Jeremy Lightsmith @lightsmithhttp://www.wired.com/magazine/2011/08/st_qareis/

Jeremy Lightsmith @lightsmith

“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”

Eric Ries

Jeremy Lightsmith @lightsmith

Entrepreneurs are Everywhere

Jeremy Lightsmith @lightsmith

we need to find a CUSTOMERwith a PROBLEMfor which we have a SOLUTIONthat they WANT and will pay for

Jeremy Lightsmith @lightsmith

it’s about

Learning!

Jeremy Lightsmith @lightsmith

it’s about

Learning!Validated

Jeremy Lightsmith @lightsmithMEASURE

LEARN BUILD

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Who’s Doing This?

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmithhttp://www.youtube.com/watch?v=szr0ezLyQHY

Jeremy Lightsmith @lightsmith

What makes a good

hypothesis?

Jeremy Lightsmith @lightsmith

tiny experiments

Jeremy Lightsmith @lightsmithfrom “The Entrepreneur’s Guide to Customer Development”

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

A/B Testing

Jeremy Lightsmith @lightsmith

Pop quiz, hotshot...

#1A:

or

B:

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmith

A: I’m on Twitter!

B: You should follow me on twitter here.

#2

Jeremy Lightsmith @lightsmith

VS.

#3 A:

B:

Jeremy Lightsmith @lightsmith

#4

A: B:

Jeremy Lightsmith @lightsmith

#5

A:

or

B:

Jeremy Lightsmith @lightsmith

But wait, there’s more...

• Innovation Accounting

• Cohort Analysis

• Actionable Metrics vs Vanity Metrics

• Engines of Growth

• ...

Jeremy Lightsmith @lightsmith

Jeremy Lightsmith @lightsmithhttps://www.facebook.com/notes/facebook-engineering/ship-early-and-ship-twice-as-often/10150985860363920

Jeremy Lightsmith @lightsmith

Where Do I Start?

Jeremy Lightsmith @lightsmith

learn from OTHERS...

Jeremy Lightsmith @lightsmith

learn from DOING...

Jeremy Lightsmith @lightsmith

Janice Fraserluxr.co

What assumptions, if proven false, will cause us to fail?

Jeremy Lightsmith @lightsmith

Questions?

Jeremy Lightsmith @lightsmith

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Reis

The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company - Steve Blank + Bob Dorf

The Entrepreneur’s Guide to Customer Development: A cheet sheet to The Four Steps to the Epiphany - Cooper + Vlaskovits

Continuous Delivery: Reliable Software Releases through Build, Test, and Deployment Automation - Jez Humble + Dave Farley

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Osterwalder + Piqneur

Books

Jeremy Lightsmith @lightsmith

Lean Startup Seattle Meetuphttp://www.meetup.com/Lean-Startup-Seattle/

Lean Startup Conference - December 9-11, 2013http://leanstartup.co/

Lean Startup Machine - June 29-July 1, 2013http://leanstartupmachine.com/events/seattle/

Events

Jeremy Lightsmith @lightsmith

Startup Lessons Learned (Eric Ries’s blog) http://www.startuplessonslearned.com/

Why the Lean Startup Changes Everything - Steve Blankhttp://hbr.org/2013/05/why-the-lean-start-up-changes-everything/

Nordstrom Innovation Labhttp://nordstrominnovationlab.com/

Creating a Culture of Experimentation - Scott Cook, Intuit (+ others)http://2012.leanstartup.co/video

Pushing Twice Daily (Facebook’s Release Process)http://java.dzone.com/articles/pushing-twice-daily-our

Other Resources

Jeremy Lightsmith @lightsmith

About me

I spend most of my time & energy building highly performant software development teams.

As a seasoned agile coach, trainer & facilitator, I work hard to create environments where teams can discover how they work best. I have a deep understanding of agile, and am constantly looking for better ways to share knowledge and collaborate.

Find me at http://jeremylightsmith.com/or @lightsmith on twitter.