Link Building Mistakes

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Adoro picanha

@wilreynolds

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Things we have actually

screwed up

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#1Trusting in

“Trusted” link sources

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#2 Poor

competitive link research

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#3 Having NO

Muscle(Value of social)

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Too much trust?

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Client who has links from

10+ years online.edu links from research

4 million searches / month Newspaper / magazine links

Some SERPS are adult categoryCEO is sought after by media

outlets

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1st Page of Google = no one had these kind of links

We had 15-20

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Let me show you the reward we got…

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PAIN!!!

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This does not mean that if you get a link from a quality source

you go DOWN in rankings

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Getting more quality links than your competitor is not always the

path to success

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NEVER HURTS

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It does mean research would have showed us to not rely so

heavily on that strategy…

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Poor competitive link

research

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If your link building plan

starts off every project the

sameyou lose 20

Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory

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STOP THIS!!!

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Start this…

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Conditional Formats!

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Visuals!

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The research will show you where you are getting

beat

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There are all types of links

Question: Which ones do you

need?

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Trust# of links

Anchor TextInternal Links

Longevity / Pace of links

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I recommend you do all of them

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Research first helps you prioritize better and get

results faster

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Execute, NOW!

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You ever pour your heart and soul into a link idea

and get few links?

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You have no…social muscle

networkarmy of helpers

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I’ve seen two companies launch the same link asset

and one gets CRUSHED

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Why?

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Muscle!

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The true value of doing social well is the MUSCLE

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Will Critchlow – TechCrunch

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Find people who are internet

famous

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Like this Guy!

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We hired a top mom blogger

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Has credible muscle

No “personas”

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Forums are very helpful

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Find top posters, employ

them as your muscle

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Have them:Post in forums for

you(when it makes

sense)49

Get quality links in forums

without polluting the web

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Every linkable asset gets a

Marketing PLAN!

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Wil Reynolds@wilreynolds

SEER Interactive

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