content, your brand, and the battle for customers by wil reynolds

#SMX @Wilreynolds

A new lens for SEO

Content Your Brand

& The Battle for Customers

#SMX @Wilreynolds

#SMX @Wilreynolds © 2015 Seer Interactive • All Rights Reserved • Page ‹#›

The best ads, ask no one to buy, but they are based on the knowledge of human nature, writers know how people are led to buy.

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Belief Understanding how people

make decisions is a skill that is Undisruptable

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That is a… greater

skill Than understanding how Google works

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The Best Marketers Understand People’s Needs…

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WELL, THIS SUCKS

#SMX @Wilreynolds Retail version of that?

#SMX @Wilreynolds Wanna talk Kindle vs Books?

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#SMX @Wilreynolds

Amazon Prime Conversion Rate %


Less than 1% of Prime members are likely to consider other mass-market retail sites — Walmart.com and Target.com, for example — during the same online session.


An Amazon shopper without a Prime membership is 8 times more likely than a Prime member to cross-shop between Amazon and Target.com in the same session.

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x

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Pacemakers

1900

#SMX @Wilreynolds Today

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Loyalty is (mostly) UNDISRUPTABLE

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Marketing AMPLIFIES

Doesn’t

Fix!!

#SMX @Wilreynolds Picnic Pants

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Client: I need to improve sales SEO First Step – Go Here

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Who Needs External Batteries

is NOT = Who Searched for External Batteries

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Where are you putting the

how before the who?

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Where are you putting the

algorithm before the people?

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Where you make it harder for users To get answers, Google will disrupt you

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STAY PARANOID MY FRIENDS

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WE COULD BE THE GROUP WHO HELPS PEOPLE FIND SOLUTIONS

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MAIDS LOST

WEIGHT WHEN TOLD THAT THEIR

DAY TO DAY IS

EXERCISE

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Winning At Search Losing At People

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EXAMPLES

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ONE FOCUSED HERE

#SMX @Wilreynolds GOT IT!!

#SMX @Wilreynolds

ONE FOCUSED HERE

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ON THE FEELING OF RELAXATION ADVENTURE NEW THINGS

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Once Algo’s Get This VRBO?

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#SMX @Wilreynolds Producing Content people <3?

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Shorter Virgin Video

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What CHOICES did each company make? BOTH had to produce the SAME “content”…

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Reality: Travel feels like this

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Insert Smimsek slide People want to see ME & hear what I have to say before takeoff

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Let’s do something FUN, that makes people want to dance before takeoff

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:10 Content Check

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Marketing Amplifies!

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Brands Know That!

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Dollar Shave Club video

Dollar Shave

Club

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When it all comes together

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Trust is hard to disrupt

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Is your strategy building it?

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THANK YOU!

SEE YOU @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016