wikibility of innovation oriented workplaces - the cern case

The CERN Case

WikibilityWorkplaces

Innovation Oriented of

Lugano - 11, Dec. 2007

USIUniversity of Lugano

MSc in Communication and Economics Major in Corporate Communication

©2007 Thesis by Vincenzo Cammarata

SA 2007-2008

The topic | The Research Question | The Model | Insights | The CERN Case

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Wikibility of Innovation Oriented WorkplacesThe CERN Case




Tags & Key WordsWeb 2.0 Workplaces Philosophy Organizational Culture

Tim Berners-Lee Cooperation Collaboration Social Networking

Enterprise 2.0 Knowledge Base UGC Conversational

Knowledge Management Corporate Wiki Andrew McAfee Blog

Sharing Tom Davenport Wikinomics Net Generation Innovation

Social Networking Brainstorming Notes Competitive Advantages

Openness Long Tail Wikibility Starfish & Spider Peering Effectiveness

Virtual Workplaces Dimension Environment Resistance

Flexibility Coaching Community of Practice Quickness “Beta-mode”

Wiki Potential Creativity Idea Spaces Innovation Enablers

Cultural Key Driver Trust Cockpit Cobwebs WIOWA Audit Tool

CERN Case Wiki Approach


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The “2.0” Shifting

1.0 2.0

Web Page to browse User Contribution (UGC)

Knowledge Management Conversational KM

Cooperation Collaboration

Workgroup Platforms Wiki, Blog, RSS…

From “nouns”…

…to “verbs”“”Ross Mayfield

Socialtext CEO


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Enterprise 2.0 change

Organizational Culture?“

”




Inside the Debate

Andrew McAfee (personal blog)

Harvard Business SchoolAssociate Professor of Business Administration

E2.0 will change the way to work

E2.0 won't transform organizations

Tom Davenport (HBR on-line)

Babson CollegePresident’s Chair in ITand Management


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On Wikibility

> Which are the cultural key drivers that

make Wikible* an innovation oriented organization?

> How to audit this Wikibility?

* a workplace where Wiki (E2.0) really works in an effective way.


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Focus on Organizational Culture

Wiki(Enterprise 2.0)

Innovation(Competitive Advantage)

Org. Culture

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust


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Identifying Cultural Key Drivers 1/2

teaming

time allocation

decision making

resource allocation

communication

decision making agility

collaboration

flexibility on process design

openness to ideas

support to people

Wiki improves… Innovation needs…

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Wiki(Enterprise 2.0)

Innovation(Competitive Advantage)

Org. Culture

Identifying Cultural Key Drivers 2/2

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

Key

driv

ers


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a. Support to effectiveness

b. Organizational services

c. Knowledge and collaborative support

d. Communication and socialization





How to audit Wikibility?

> Formulating a survey that considers

Virtual Workplace Dimensions.

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quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

teaming

time allocation

decision making

resource allocation

communication

decision making agility

collaboration

flexibility on process design

openness to ideas

support to people

How to audit Wikibility?

Wiki improves… Innovation needs…


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The WIOWA* survey (not yet validated)


*(Wik

ibili

ty I

nnov

atio

n O

rien

ted

Wor

kpla

ce A

udit

)

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The WIOWA* “cockpit”

*(Wik

ibili

ty I

nnov

atio

n O

rien

ted

Wor

kpla

ce A

udit

)

c. Knowledge and collaborative support

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

a. Support to effectiveness

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

b. Organizational services

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

d. Communication and socialization

quickness

flexibility

sharing

collaboration

social networking

peering

openness

trust

b. Organizational

services

a. Support

to effectiveness

c. Knowledge and

collaborative support

d.Communication and socialization



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Why investigate the CERN?

> “Sociological” relevance communityCERN social network > not only LHC physicians’ lab

> Wiki adopted since 2002-03Mature context > end of enthusiasm for the “new” tool

> CERN as Innovation producerTech. Transfer Group > discoveries or inventions for biz

> Invention of Web by Sir Tim Berners-Lee

>3000CERN employee

>8000Researcher from

500 institutes56 countries


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The CERN wiki adoption

>2000registered users

>27000topics produced

>1.8 Mmonthly topic views

>25000monthly updates

Mainly used fordocumentations:

Knowledge &collaborative support


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My CERN experience

From 8 to 12 October 2007 (tnx to my social network☺)

> Collect material for the case history & interviews> Verify Cultural Key Drivers and WIOWA’s questions feasibility

> Interview to Pete L. Jones CERN TWiki administrator

> Precious contribution for the two CERN Case Histories

> 5 TWiki users (4 physics different groups + 1 IT)

> Wiki Culture and Wiki Approach + Questions testers


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At the end of the day

> Wiki produces new Knowledge > Innovation but…

> …Wiki is effective if supported by Cultural Key Drivers

> Enterprise 2.0 changes the way to work (Culture)

> but needs requirements and a preliminary Workplace attitude

> The concept of Wikibility and the Audit> A tool that can help management that wants to adopt E2.0

> Further studies and researches > validate WIOWA


”

[…] I think that assessing “wikibility” is a good idea, and a brief skim of your thesis tells me that you are onto something. I'm not surprised that wikis work well in an environment like CERN. […]

Tom

Tom DavenportBabson College - President’s Chair in IT and Management

“”

[…] Your coining of the term wikibility is both creative and provocative; as well as your "cockpit"pictures.[…]

Paul

Paul CarlileBoston University - Ass. Prof., Information Systems Department




“Overseas Feedback

“ ”[…] Much appreciated.

Don

Don TapscottCo-author of “Wikinomics “

“”

[…] looks very interesting […] I'm writing a "follow up" to my book on wikis, exploring social software more generically, so I may even quote from you ...

Jane KlobasAuthor of “Wiki: Tools for Information

Look and Collaboration “

The CERN Case

WikibilityWorkplaces

Innovation Oriented of

Lugano - 11, Dec. 2007




SA 2007-2008

Thank you for your attention. Questions?

[email protected]

wikibility of innovation oriented workplaces - the cern case

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