wihp: 2015 the year of mobile and videos

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Why should you

sign with WIHP?

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Case Histories

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Case HistoriesGreece post-referendum

situation: decrease of revenue between 7 and 15% for hotels

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Case HistoriesGreece post-referendum

situation: decrease of revenue between 7 and 15% for hotels

Divani Caravel: +313% direct revenue vs +27% Booking.com

Divani Apollon: +36% direct revenue vs -34% Booking.com

Divani Acropolis: +35% direct revenue vs -20% Booking.com

Divani Larissa: +77% direct revenue vs -62% Booking.com

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2015: The Year of Mobile & Videos

simone puortodirector of global accounts & quality manager

Aug the 24th, 2015

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4 Reasons to have RWD

MORE TRAFFIC

BETTER SEO

LOWER BOUNCE RATE

HIGHER CONVERSION

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60%

of internet access

worldwide is mobile

The Rise of Mobile#1 More Traffic

1# More Traffi

c

Source: Marketing Land, Pew Research Center, visual.ly, Expos Your Business

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34%

of smartphone users go online mainly using

their smartphones


1# More Traffi

c


Series1

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People using a

desktop computer to search online will

increase from 1.4 billion to

1.6 billion users within the end of 2015


1# More Traffi

c


1.6 B

Series1

1.9 B

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People searching

online using a smartphone will

increase from 800 million to 1.9 billion

users within the end of 2015.


1# More Traffi

c


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mobile

For the first time in history of internet

more search requests are being made on

mobile devices than on personal computers


1# More Traffi

c

Source: Google 2015 San Francisco Conference desktop

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25%

of internet users only access the internet via

a mobile device


1# More Traffi

c

Source: Huffington Post

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1# More Traffi

c2013 2014 2015

MobileNot Mobile

Source: Google

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Google prefers responsive web design

over mobile templates.

Having a single URL makes it easier for its bot to crawl websites.

Fully Responsive#2 Better SEO

2# Better SEO

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By switching to fully-responsive version, website becomes instantly available in all

languages without need of extra translations

Any update made on desktop version will appear on mobile and tablet versions

automatically

2# Better SEOFully Responsive#2 Better SEO

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Google’s “mobile-friendly” ranking

algorithm was released in April 2015

In May 2015, Bing joined by announcing its decision to tag and rank mobile-

friendly sites


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Websites not meeting Google and Bing’s

mobile-friendliness criterias will be penalized in the SERP


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Is a website mobile friendly? Check it out,

for free:google.com/webmasters/tools/mobile-

friendly/


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Fully Responsive#2 Better SEO

2# Better SEO

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3# Lower Bounce RateUser Experience#3 Lower Bounce Rate

fully responsive

Source: WIHP

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3# Lower Bounce Rate

fully responsive + timelapse

User Experience#3 Lower Bounce Rate

Source: WIHP

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3# Lower Bounce Rate

fully responsive + video

User Experience#3 Lower Bounce Rate

Source: WIHP

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4# Higher Conversion

Transactions with iPhone up 67% YoY

Money in your Pocket#4 Higher Conversion

Series1

6,4%

10,7

%

June 2014 June 2015 Source: Nucleus

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4# Higher Conversion

According to Criterio there is a 110% increase in

conversion rate when travel sites are optimised for mobile

Money in your Pocket#4 Higher Conversion

+110%conversion!

Source: Criterio

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It’s Showtime!Video is here to stay

YouTube is second largest search engineafter Google

Source: Mushroom Networks

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It processes more than 3 billions searches a month


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It’s bigger than Bing, Yahoo, Ask and AOL combined


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it reaches more US adults than any cable network


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It’s Showtime!232% YoY growth for Hotels videos

Series1

+232

%

Source: Think with Google

Hotels, Resorts and Accomodations

videos

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It’s Showtime!Video brandjacking

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It’s Showtime!Video brandjacking

Brands

Destination Names

Travel Products

Location Attractions/POI

General Travel Queries

0% 10% 20% 30% 40% 50% 60% 70%

58%

Source: Think with Google

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It’s Showtime!Protect your Brand on YouTube

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It’s Showtime!Google Universal Search

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It’s Showtime!Indexing, backlinks and tags

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Q&A

wihp: 2015 the year of mobile and videos

Data & Analytics