global consumer preferences for longer mobile videos

Global Consumer Preferences for Longer Mobile Videos

Survey Questions1. In two hours of mobile viewing, which of the following would you prefer?Watch one movie OR Watch four serial television episodes OR Watch multiple song clips OR Watch multiple short movie scenes

2. If your favorite TV serial were available, would you watch on your phone?Yes OR No

3. If your favorite movies were available, would you watch on your phone?Yes OR No

4. What is your biggest concern with watching longer videos on your phone?It’s expensive OR Video buffers OR My phone doesn’t support videos OR Can’t find long videos I want to watch OR I already watch long form videos on my phone

5. Gender:Male OR Female

6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

Global Results

GLOBALOverview

Female21%

Male79%

GENDER

September 24START DATE

October 1END DATE

8 DaysDURATION

54,084RESPONSES

6 QuestionsLENGTH

6,760/DayRESPONSE RATE

Under 1816%

18-2536%

26-3532%

36-5512%

Over 554%

AGE

GLOBALIn two hours of mobile viewing, which of the following would you prefer?

9%

22%

13%

56%

ALL

Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie

12%

24%

19%

45%

FEMALES

8%

22%

12%59%

MALES

GLOBALUNDER 18 18-25 26-35 36-55 OVER 55

8% 9% 9% 10% 11%

14%21% 24%

30% 26%13%

15% 12%13% 13%

66%55% 55%

48% 50%


In two hours of mobile viewing, which of the following would you prefer?

GLOBALIf your favorite TV serial were available, would you watch on your phone?

16%

84%

ALL

No Yes

18%

82%

FEMALES

15%

85%

MALES


8%16% 17% 20% 14%

92%84% 83% 80% 86%

No Yes

If your favorite TV serial were available, would you watch on your phone?

GLOBALIf your favorite movies were available, would you watch on your phone?

11%

89%

ALL

No Yes

14%

86%

FEMALES

10%

90%

MALES


6% 11% 12% 14% 11%

94% 89% 88% 86% 89%

No Yes

If your favorite movies were available, would you watch on your phone?

GLOBALWhat is your biggest concern with watching longer videos on your phone?

11%

26%

32%

11%

21%

ALL

Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers

13%

28%

20%

14%

24%

FEMALES

10%

25%

35%

10%

19%

MALES


8% 11% 11% 12% 9%

14%

27% 30% 28%25%

56% 28% 27% 28% 34%

9%

12% 11% 10% 11%

13%22% 22% 23% 21%


What is your biggest concern with watching longer videos on your phone?

India Results

INDIAOverview

Female21%

Male79%

GENDER


October 1END DATE

8 DaysDURATION

7,993RESPONSES

6 QuestionsLENGTH


Under 1816%

18-2536%

26-3532%

36-5512%

Over 554%

AGE

INDIAIn two hours of mobile viewing, which of the following would you prefer?

6%

25%

13%

56%

ALL


11%

29%

18%

41%

FEMALES 6%

24%

12%58%

MALES

INDIAUNDER 18 18-25 26-35 36-55 OVER 55

5% 7% 7% 7% 9%9%

31% 28% 33% 28%6%

16% 15%16% 13%

79%

46% 50% 45% 49%



INDIAIf your favorite TV serial were available, would you watch on your phone?

19%

81%

ALL

No Yes

23%

77%

FEMALES

18%

82%

MALES

INDIAUNDER 18 18-25 26-35 36-55 OVER 55

5%

23% 23% 29%21%

95%

77% 77% 71%79%

No Yes


INDIAIf your favorite movies were available, would you watch on your phone?

11%

89%

ALL

No Yes

16%

84%

FEMALES

10%

90%

MALES

INDIAUNDER 18 18-25 26-35 36-55 OVER 55

3%15% 11% 12%

19%

97%85% 89% 88%

81%

No Yes


INDIAWhat is your biggest concern with watching longer videos on your phone?

12%

20%

39%

10%

19%

ALL


16%

27%

25%

13%

19%

FEMALES

12%

19%

41%

9%

19%

MALES

INDIAUNDER 18 18-25 26-35 36-55 OVER 55

5%15% 14% 16%

9%8%

22% 25%32%

23%

75% 25%29%

25%

37%

5%

12%12% 9% 10%

7%

25% 20% 19% 22%



United States Results

USAOverview

Female17%

Male83%

GENDER


October 1END DATE

8 DaysDURATION

455RESPONSES

6 QuestionsLENGTH

56/DayRESPONSE RATE

Under 1810%

18-2544%

26-3529%

36-5514%

Over 553%

AGE

USAIn two hours of mobile viewing, which of the following would you prefer?

9%

25%

20%

47%

ALL


10%

24%

33%

33%

FEMALES

8%

25%

17%

50%

MALES

USAUNDER 18 18-25 26-35 36-55 OVER 55

13% 9% 5% 11% 7%

17% 23% 27%31%

29%

17%23% 17%

16%21%

53%45% 50%

42% 43%



USAIf your favorite TV serial were available, would you watch on your phone?

17%

83%

ALL

No Yes

22%

78%

FEMALES

16%

84%

MALES

USAUNDER 18 18-25 26-35 36-55 OVER 55

4%19% 17%

24%

7%

96%81% 83%

76%

93%

No Yes


USAIf your favorite movies were available, would you watch on your phone?

12%

88%

ALL

No Yes

10%

90%

FEMALES

13%

88%

MALES

USAUNDER 18 18-25 26-35 36-55 OVER 55

6%14% 8%

21%7%

94%86% 92%

79%93%

No Yes


USAWhat is your biggest concern with watching longer videos on your phone?

14%

25%

20%

15%

27%

ALL


20%

20%

13%16%

30%

FEMALES

13%

26%

22%

14%

26%

MALES

USAUNDER 18 18-25 26-35 36-55 OVER 55

15% 14% 14% 13% 14%

17%27% 28%

16%21%

36% 17% 19%

23%21%

15%

15%16%

15% 0%

17%28% 23%

34%43%



Indonesia Results

INDONESIAOverview

Female27%

Male73%

GENDER


October 1END DATE

8 DaysDURATION

5,074RESPONSES

6 QuestionsLENGTH

634/DayRESPONSE RATE

Under 1823%

18-2540%

26-3524%

36-558%

Over 555%

AGE

INDONESIAIn two hours of mobile viewing, which of the following would you prefer?

9%

18%

20%

53%

ALL


10%

22%

28%

39%

FEMALES

9%

16%

16%58%

MALES

INDONESIAUNDER 18 18-25 26-35 36-55 OVER 55

10% 10% 8% 8% 12%

12% 15% 24% 26% 24%

21% 21%16%

18%24%

56% 54% 53% 48% 41%



INDONESIAIf your favorite TV serial were available, would you watch on your phone?

11%

89%

ALL

No Yes

16%

84%

FEMALES

9%

91%

MALES


11% 11% 9% 13%4%

89% 89% 91% 87%96%

No Yes


INDONESIAIf your favorite movies were available, would you watch on your phone?

8%

92%

ALL

No Yes

13%

87%

FEMALES 6%

94%

MALES


7% 9% 7% 7% 4%

93% 91% 93% 93% 96%

No Yes


INDONESIAWhat is your biggest concern with watching longer videos on your phone?

9%

28%

26%

19%

19%

ALL


11%

30%

15%

25%

19%

FEMALES

8%

28%

30%

16%

19%

MALES


8% 9% 8% 13% 10%

20%30% 32%

33%26%

40% 23% 21%16%

15%

17%19% 21% 15%

22%

16% 20% 18% 23% 27%



Saudi Arabia Results

SAUDI ARABIAOverview

Female27%

Male73%

GENDER


October 1END DATE

8 DaysDURATION

12,503RESPONSES

6 QuestionsLENGTH


Under 1823%

18-2540%

26-3524%

36-558%

Over 555%

AGE

SAUDI ARABIAIn two hours of mobile viewing, which of the following would you prefer?

12%

27%

13%

49%

ALL


16%

30%

15%

39%

FEMALES

11%

25%

12%

52%

MALES

SAUDI ARABIAUNDER 18 18-25 26-35 36-55 OVER 55

8% 12% 12% 14% 13%

19%25% 28%

34%28%

10%

12%14%

15%13%

63%51% 46%

37%46%



SAUDI ARABIAIf your favorite TV serial were available, would you watch on your phone?

17%

83%

ALL

No Yes

21%

79%

FEMALES

15%

85%

MALES


8%17% 19% 21% 15%

92%83% 81% 79% 85%

No Yes


SAUDI ARABIAIf your favorite movies were available, would you watch on your phone?

13%

87%

ALL

No Yes

19%

81%

FEMALES

11%

89%

MALES


7% 14% 14% 18% 14%

93% 86% 86% 82% 86%

No Yes


SAUDI ARABIAWhat is your biggest concern with watching longer videos on your phone?

11%

23%

33%

10%

23%

ALL


14%

25%

21%

10%

31%

FEMALES

11%

23%

37%

10%

20%

MALES


7% 12% 13% 13% 10%

14%

23% 26% 26% 25%

58% 29% 26% 27% 33%

5%

11% 11% 11% 10%

16%25% 24% 23% 23%



Thank You!

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global consumer preferences for longer mobile videos

Entertainment & Humor

mobile videos

long videos

longer videos

phone doesnt support

long form videos

favorite tv serial

multiple short movie

favorite movies