New Food Choices 2009:

Building Community Partnerships

NWA Annual Conference

Geri HenchyFRAC

Healthy W.I.C.Healthy Communities

Building Community Partnerships to Reach Shared Goals

Improve the Health of Women, Infants, and Children on WIC.

Open up Access to More Nutritious Foods in Low-income Communities.

Help to Create Healthy Low-Income Communities -- Reducing Overweight and Obesity.

Maximize New Food Package to:

• Partners

• Roles • Partnership Options: WIC Advisory Councils

Building Community Partnerships

Community Partners

Community Partners

AdvocatesFood Bankers

Food Pantry ProvidersFood Policy Council Members

Corner Store Initiatives

Community Partners

Immigrant OrganizationsFaith-Based Organizations

CAP AgenciesHead Start

Community Partners

Health & Nutrition AssociationsAAP, ADA, APHA

Extension Service

Community Partners

WIC ParticipantsWIC Local Agency Associations

Community Partners

Farmers’ MarketsFarmers

Roles for Community Partners

Release

Revision

Planning

Evaluation

Partners Can Play a Key Role at Each Stage

Implementation

J

Planning Stage:

Valuable Input on Choices for New Food Package

Rules

Assistance with Corner Stores

Corner Store Initiatives

Healthy Foods In Corner Stores

Good for WIC & the Community

Implementation Stage:

Partner Communication

Consistent Message

Partners CommunicationConsistent Message

Communicate the Value of the New Package

Partners Communication Consistent Message

Nutrition Education

Nutrition Education Message

Smart Shopping: •Fruits & Vegetables

•Whole Grain Bread

•Low-Fat Milk

Food Stamp Nutrition Education

Examples:• Food Pantry Providers• Advocates with

Hotlines

Evaluation: Feedback from Community Partners

on Impact of Changes.

WIC Advisory Councils

Summits

Partnership Options

WIC Advisory Councils

WIC Advisory CouncilsPartnerships for Success

The 3Ms

• Membership

• Mailings

• Meetings

District of ColumbiaWIC Food Package Advisory Council

New WIC Food Package Timeline

WIC

Clients

Key State Options to Include

Key State Options to Include

Milk

WIC Vendors

Children & Infants Packages

Maintain WIC Client Satisfaction

WIC Food PackageImplementation

Partners CommunicationConsistent Message

Communicate the Value of the New Package

Summits

Time For A Change Tool Kit

www.frac.org/WIC/index.htm

Geri Henchy

Food Research and Action Center

(202) 986-2200 Ext. 3025

Ghenchy@frac.org