why_ux_matters_rui_barroca
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TRANSCRIPT
WHY
UX
MATTERS
WHY UX MATTERSand you should consider it
HELLO, MY NAME ISRUI BARROCA
Mobile UX Consultant
01. WHAT IS UX?02. THE ROI OF UX03. DESIGN FOR INTERACTION04. FROM IDEA TO WIREFRAME05. TOOLS & TIPS
WHAT IS UX?
Aspects of how people use an interactive product:The way it feels in their hands, how well they understand how it works, how they feel about it while they’re using it, how well it serves their purposes and how well it fits into the entire context in which they are using it.
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VALUABLE
USEFUL
DESIRABLE
ACCESSIBLE
USABLE
CREDIBLE
THE ROI OF UX
√ INCREASED PRODUCTIVITY
√ REDUCED COSTS
√ INCREASED SALES
DESIGN FOR INTERACTION
Development of application flows to facilitate user tasks, defining how the user interacts with site functionality
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Development of application flows to facilitate user tasks, defining how the user interacts with site functionality
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FROM IDEA TO WIREFRAME
Idea
System Map
Wireframes
WORKSHOPSBRAINSTORMS
SKETCHESPAPER PROTOTYPE
TOOLS & TIPS
PEN & PAPERPost it notes and Moleskin are your best friends
WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo
USER TESTINGSilverback, Crazy Egg, UserVue
BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries
TIP 01
THE £20 USER TESTINGBuy coffee to a stranger and ask for feedback
TIP 02
DON’T WORK ALONEFind a good UX Partner
TIP 03
THANK YOUFOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN