why your distibution cycle is killing your content
TRANSCRIPT
Why Your Distribution Cycle is Killing Your Content
“Content is King, But Distribution is Queen and
She Wears the Pants” - Jonathan Perelman, Buzzfeed
The road to a “paperless” business is littered
with:Shared drives (SharePoint) / Intranet Portals
Cloud Storage and CMS (Box and Dropbox)
Customer Relationship Management (CRM)
Emailed content
CMS
More sources, formats and audiences lead to
increasingly more
Content Silos.
More silos means less time for salespeople to
spend time with prospects.
Instead they spend their time…
Searching through folders and documents to find the
right content
Curating materials for presentations they
never give
?
Trying to remember what happened 3 meetings ago
Shouldn’t salespeople spend time, you know,
Selling?
Selling is even harder when differentiation
is made or broken on the front line.
The key factor is the quality of the sales experience.
And you have a lot of competition.
To keep that conversation moving,
you need to:
Be flexible and adaptable
Leverage the most relevant media
Tailor as you talk
Or you can kill that conversation by:
Stopping a presentation to browse file folders
Showing outdated content
Presenting content meant for another customer
Content that is not accessible or presented properly has no reason to exist.
No matter how Good it is
You need to give your salespeople
distribution toolsthat are as adaptive as they are in their selling approach.
That content should be:
Searchable
Interactive
Quickly and easily distributed to on-the-go salespeople
How can you revive the prospect experience?
Mobile. Sales. Enablement.
For effective mobile sales enablement,
organize content with a customizable interface.
Lower meeting preparation time.
OLD
OLD
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Prevent pre-presentation disasters (like outdated or
inaccurate content)
Choose the story right for one customer.
Or this customer.
Interact with content in a tailored fashion.
You can transform mobile devices into the ultimate
selling machines by leveraging effective sales content through
SalesKit.
Access materials online or offline
v
Tailor collections for individual presentations.
Access talking points, capture notes, and share meeting
recaps from within the presentation.
Navigate between video, audio, PDF, etc.
is a customer interaction and sales enablement solution for sales reps seeking to harness the power of their mobile devices and leverage effective sales content.
Give our solution a spin today!
SalesKit
Download Demo App