why your business needs a blog
TRANSCRIPT
6 REASONS WHY YOUR
BUSINESS NEEDS A BLOG
Jason Dutton-Smith
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 1
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 2
BUT FIRST - WHY DO I NEED A BLOG?
To inform your audience.
To engage clients.
Be inspirational.
To be top of mind.
To answer questions.
Build trust and authority.
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 3
HERE ARE 6 BENEFITS TO HAVING A BLOG…
1. Cost effective communication
2. Brand authority & trust3. Keeping your audience
informed4. SEO exposure5. Increased web traffic6. People buy into you,
before they buy from you.
1. COST EFFECTIVE
COMMUNICATION
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 4
1. Small one-off cost
2. Long-term effectiveness
3. Increase search engine exposure
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 5
2. BUILD BRAND
AUTHORITY & TRUST
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 6
1. Authority - address the needs and
wants of your audience
2. Trust - become their trusted guide
3. Brand - subjects that resonate
and are relevant
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 7
3. KEEP YOUR
AUDIENCE INFORMED
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 8
1. Be part of their
decision making process
2. Inform and be relevant
3. Answer questions they
didn’t realise they had
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 9
4. SEO EXPOSURE
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 10
1. Increase search engine rankings
2. Improve social signals
3. Regular posting shows
you’re a subject authority
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 11
5. INCREASE SITE TRAFFIC
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 12
1. Higher search rankings
will drive website traffic
2. Cross linking with other blogs
leads to increased page views
3. Your audience will reward you
with loyalty and trust
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 13
6. PEOPLE BUY INTO YOU
BEFORE THEY BUY FROM YOU
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 14
1. Information builds
relationships
2. Educate and inform to
build authority
3. The internet is cluttered,
stand out from the crowd
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 15
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 16
READ THE FULL ARTICLE
FROM WORD CONNECT
http://bit.ly/wcblogs
READ MORE PRESENTATIONS
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 17
@morethanroute66
www.wordconnect.com.au
Jason Dutton-Smith
www.morethanroute66.com
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 18