why blog for business 2014
DESCRIPTION
This brief presentation describes the impact of an embedded blog in a company website. The author experienced a 5-fold increase in online traffic in just one year.TRANSCRIPT
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WHY BLOG FOR BUSINESS ?
Martin Ellis
Executive Search
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STOP PRESS!!!!
BOSS OF THE YEAR – MANDY BROOKSussex Business Awards
We’re nominated for:
BUSINESS PERSON OF THE YEAR – MANDY BROOKSussex Business Awards
BEST COMPANY TO WORK FORInstitute of Recruitment Professionals
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Who I am:
• Headhunter
• Executive Search
• International
• Team Builder
• Trainer
• Exec background in B2B
services
• Based in East Sussex
• Been blogging for 5 years
• Have run my own business
Who I’m NOT
WHY BLOG FOR BUSINESS ?
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What is a blog (weblog) ?
WHY BLOG FOR BUSINESS ?
• It’s a stand-alone platform where you can
write about what interests you
OR…
• It’s a page on your website where you can
write about what interests you
GOOGLE LOVESBLOGS
TRUE!
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If you don’t blog, why not?
WHY BLOG FOR BUSINESS ?
• “I’ve got nothing to say”
• “I don’t have the time”
• “I don’t know how to do it”
• “It’s not for me”
• “The technology beats me”
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Here’s why I blog:
WHY BLOG FOR BUSINESS ?
• It’s FREE
• It’s easy
• It takes about an hour every 2 weeks
• Google loves it
• People write to me
• Customers like it
• Candidates like it
• Some people think I know what I write
about!
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Sorry, here’s some stats:
4,000 views
Per year
Stand-alone blog – no website
WHY BLOG FOR BUSINESS ?
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Sorry, here’s some stats:
11,000
Views per year
This was with a stand-alone blog
– with a separate website
WHY BLOG FOR BUSINESS ?
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Sorry, here’s some stats:
51,500 views in 1 year post-
blog
WHY BLOG FOR BUSINESS ?
Then I embedded my
blog in my website
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Sorry, here’s some stats:
42%OrganicSearch
51,500 views in 1 year post-
blog6%
“Other” referred traffic
3%From
21%Referred
from LinkedIn
13%Referred
from other blogs
16%Direct Traffic
Because Google loves
content
WHY BLOG FOR BUSINESS ?
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WHY BLOG FOR BUSINESS ? – TOP TIPS
1. Write regularly – I do every 2 weeks
2. Have memorable headlines
3. Use photographs and images
4. A maximum of 500 words
5. Understand what visitors are reading –
stats
6. Create a style for your audience
7. Take part in conversations
8. Use links if you can – BBC discussions
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Why Blog For Business?
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Why Blog For Business?
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Why Blog For Business?
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How to start:
WHY BLOG FOR BUSINESS ?
Or better still,
add a blog
page to your
website
• Think of one thing your audience needs to
know
• Stand-alone: Go to Wordpress and sign up
• Choose a design template
• Start writing
• That’s it – 20 minutes
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Here’s why I blog:
WHY BLOG FOR BUSINESS ?
• It’s FREE
• It’s easy
• It takes about an hour every 2 weeks
• Google loves it
• People write to me
• Customers like it
• Candidates like it
• Some people think I know what I write
about!
I came 4th in
Recruiter Blog of 2014
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WHY BLOG FOR BUSINESS ?
Just make a start!
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WHY BLOG FOR BUSINESS ?
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WHY BLOG FOR BUSINESS ?