why you should not avoid social media - opensourcevarsity
TRANSCRIPT
To reach 50 million customers
- Radio took 38 years.
- TV took 13 years.
- Internet took 4 years.
But do you know how much time was required for Facebook to reach 50 million?
JUST 62 DAYS!
What is Social Media?
Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.
What is Social Media Marketing?
Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Benefits Of Social Media Marketing
• Increased Brand Recognition.• Improved Brand Loyalty.• More Opportunities to Convert.• Higher Conversion Rates.• Higher Brand Authority.• Increased Inbound Traffic.• Decreased Marketing Costs.• Better Search Engine Rankings.• Richer Customer Experiences.• Improved Customer Insights.
The Most Powerful Social Media Platforms.
• Google Plus
Importance of Facebook
• Over 1.5 billion active Facebook users worldwide
• 699 Million People log on to their Facebook page daily.
• 700 billion minutes spent on Facebook every month (average time spent by a person on Facebook - 15 hours and 33 minutes per month). That means the advertisements on Facebook are the most-seen advertisements on the web.
Con..• Facebook ads generated for custom audiences have a
better chance for making a positive buzz.
• Ads targeted to a custom audience are 387% more likely to be talked about among co-workers, friends and family (according to a Facebook study).
• When it comes to products and businesses, 47% of people trust media recommendations.
• Facebook advertisements have a lower cost-per-click than many other internet advertising programs. For example, in a study conducted by Facebook including 60 campaigns, 49% of them increased return profit by 5 times over the cost per ad.
Importance of Twitter
• Twitter has added 53 million users in the last 12 months
• Twitter’s monthly mobile users count is 211 million, which is a gain of 29%
• Twitter is growing the fastest in Asia Pacific, with expectations it will increase its user base by more than 33% in 2014 according to eMarketer.
Con..
• Twitter penetration rates in the USA stand at 27.9% of all social networks users, 19.2% of internet users and 15.2% of the total population
• In the USA the number of Adult Twitter users is estimated at 34.7 million
• Tweets with images receive 18% more clicks than those without.
Importance of Pinterest
• 70 million+ total users.
• 40 million monthly active users.
• 80% of Pinterest users are Female.
• 158 are the average pins from Female users.
• 84% of women and 50% of men stay active on Pinterest.
• 92% of Pinterest pins are done by Women.
• 23% of Pinterest users use it at-least once in a day.
Importance of Google Plus
• 1.6 billion+ total users.• 540 million monthly active users.• Average time spent on Google+ is 7 minutes per
month.• 22% of online adults visit Google+ once in a
month.• 53% of interaction between a Google+ user and
Brand is positive.• Average sales order value for visitor referred by
Google+ : $40
Best Social Media Activities -
• Facebook contest.• Call to Action Posts.• Facebook Ads• Images with Text Highlighting Information Relevant To
Clients Niche• Ask Questions for user engagement.• Quotes / Grading posts relevant to client niche.• Puzzles & Riddles Inviting Quick Reader Participation.• Sharing / Highlighting Web Articles Relevant To Client Niche• Retweeting Authority Figures In Relevant Niche (Twitter
Specific).• Funny Meme Relevant To Client Niche• Seasonal Greetings According To Geographical Area.• Social Marketing of Guest / Blog Posts.
Tie up your Business to Social Media today!!!
For More Tips and Tricks Visit – www.opensourcevarsity.com
Thank You