eight reasons why your pr should avoid pr software at all cost!
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1/13Eight Reasons Why Your PR Should Avoid PR Software at All Cost!
Take a look at these eight reasons why you should steer clear of any fancy software:
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Why Use Media Database Software, When All Your Xls Are Fine
We all have our own xls sheets, don’t we?
Each table in its own unique format and
copying contacts from one file to another
is such a joy! Even when you lose a file,
there’s a chance you have another ten
somewhere on your hard drive at home.
Or maybe hidden somewhere in your
corporate cloud. Worst comes to worst, it’s
most definitely on one of your colleagues’
desktop? Why should you give all of this
up for online software accessible from all
over the world?
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3/13
Nobody Likes Visually Attractive, Interactive Press Releases
Everyone knows that the press release
is the MOST ESSENTIAL tool of every PR
pro. So why venture into the unknown.
Stay traditional, “if it ain’t broke don’t fix
it.” Why should you elevate your game
with embedded videos or social media
feeds, when your brand’s copy is what
matters the most? Just put it all into
a single PDF and let it fly. It’ll do the
job as it always did. PS. Plus, that “one
picture’s worth a thousand words” thing –
don’t believe the hype!
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4/13
Attachments Have Worked Since Email’s Been Invented. Why Would You Drop Them Now?
3 Speaking of PDFs, you’ve always been
sending them attached to your emails,
haven’t you? And it worked! Of course,
maybe sometimes the files were too large
to be delivered. Maybe some people
complained about the size or viewing
problems on mobile. But hey, this is how PR
works. No need to rock the boat and use
online, attachment‐free press releases that
work on every device. Too easy!
5/13
No Need for Mass Mailings, You Have Plenty of Time to Write Each Separately
As a PR pro, you take your job seriously.
Every single assignment requires your
maximum attention, even if it means 4
hours spent on sending personalized
emails to these 50 journos from your xls
media base. I mean, CRM mass mailing
tools would give the very same result
at a much shorter time, but you certainly
wouldn’t feel that passion, devotion and
engagement with your work that you feel
now, right?
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Why Should Journos Need Your Online Brand Journal? They’ve Got Your Phone Number!
Ok, so there are those online brand
journals, press offices or whatever,
but does anyone really need all that?
All the reporters you care about already
have your phone number, and if they
don’t – well, it’s got to be somewhere on
your corporate website! So why bother
publishing your press releases on that
silly brand journal, if you can share it
the old‐fashioned way? Heavy‐weight
attachments rule the world once again!
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7/13
Traffic Measurement Is for Marketing
Most online activities can be tracked – so
what? Traffic measurement and analysis
is something obviously to be left for
marketing. We in the PR business, we are
conservatives and proud of it.
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You’re paid based on the coverage, not
traffic, so play your position and let
others do their job! And if the coverage’s
not enough, you simply can send your
pitches to a wider audience. Someone
has to publish your story, eventually!
Traffic Measurement Is for Marketing6
9/13
Why Should You Rely on Data When You Can Trust Your Good Old Instinct
A follow‐up is one of these little moments
when you can actually pick up the phone
and talk to each reporter from your
precious xls. “Hey, did you get my press
release?” “Was that interesting to you?”
“Do you need any further information
about our brand?” – we all love these
questions and so does the other side, I’m
sure they do.
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Why Should You Rely on Data When You Can Trust Your Good Old Instinct
7 It’s a fact that a basic CRM tool would
provide you with the right data showing
who received, opened and clicked on
your email, but then you would have to
give up that beautiful follow‐up ritual that
makes you feel that human bond with your
contacts?
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Forget About Cost‐Efficiency – Pure Traditional PR Is Worth All the Money
Last but not least, some may tell you
that PR software allows you to save lots
of money and hours. True. But, on the
other hand, PR is an art, and as such it’s
worth any and all your resources.
You can always find savings in marketing
or production, but when you have such
a silver‐tongued PR, you just want to let it
loose – no matter the cost!
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12/13
. Tools to Make Your Content More Visible
request a demo read our magazine
13/13
Prowly makes it easier to manage media relations, create great content and pitch your stories to relevant audiences. No matter whether you’re a freelancer or a big agency, working alone or in a team, Prowly will make your content more visible