Digital Marketing:Why You Need It and

How to Do It - Even If You’veNever Done It Before!

Braintrust Interactive

Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.

SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.

Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.

SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.

Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).

Paid ads are expensive. You need automation to effectively connect with prospects at scale.

Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.

SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.

Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).

Paid ads are expensive. You need automation to effectively connect with prospects at scale.

Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.

Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.

SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.

Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).

Paid ads are expensive. You need automation to effectively connect with prospects at scale.

Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.

Good for most B2C, brick & mortar, restaurants, IM, coaches, real estate (buyers), some services (carpet cleaning), some professional services (chiropractor, dentist, massage therapy), affiliate marketing.

Provides laser targeting and if done correctly, traffic is inexpensive.

Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.

SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.

Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).

Paid ads are expensive. You need automation to effectively connect with prospects at scale.

Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.

Good for most B2C, brick & mortar, restaurants, IM, coaches, real estate (buyers), some services (carpet cleaning), some professional services (chiropractor, dentist, massage therapy), affiliate marketing.

Provides laser targeting and if done correctly, traffic is inexpensive.

Combined with Facebook pages and ads, very effective for coupons, contests, customer service, lead generation and nurture. Currently the ”Wild West” of advertising.

Messenger Ads tend to be far cheaper than standard Facebook ads.

Today, We’ll Focus on Facebook.Why? It’s the Quickest and EasiestMethod for Getting Customers NOW

3 Secrets to Facebook MarketingThat Will Deliver Over 100 Leads,

Even if You’veNever Used Facebook Before

SECRET #1Location, Location, Location!

Location Based Targeting

● Your customer base isn’t the whole Kansas City Metro

Location Based Targeting

● Your customer base isn’t the whole Kansas City Metro

● Facebook defaults to this massive zone around your business

Location Based Targeting

● Your customer base isn’t the whole Kansas City Metro

● Facebook defaults to this massive zone around your business

● Customers won’t travel that far for your product or service

Location Based Targeting

● Your customer base isn’t the whole Kansas City Metro

● Facebook defaults to this massive zone around your business

● Customers won’t travel that far for your product or service

● Your time and budget gets wasted on non-customers

Location Based Targeting

● Your customer base isn’t the whole Kansas City Metro

● Facebook defaults to this massive zone around your business

● Customers won’t travel that far for your product or service

● Your time and budget gets wasted on non-customers

● Zoning your location stops 90% of the budget going to waste

Location Based Targeting

● Local Business Example

Location Based Targeting

● Local Business Example

● Chiropractor on 135th St, Overland Park

Location Based Targeting

● Local Business Example

● Chiropractor on 135th St, Overland Park

● Would Kansas City or Lees Summit bring in new customers? Nope!

Location Based Targeting

● Local Business Example

● Chiropractor on 135th St, Overland Park

● Would Kansas City or Lees Summit bring in new customers? Nope!

● Focus should be on a 20 min. drive “Service Zone”

Location Based Targeting

● Local Business Example

● Chiropractor on 135th St, Overland Park

● Would Kansas City or Lees Summit bring in new customers? Nope!

● Focus should be on a 20 min. drive “Service Zone”

● Zuckerberg won’t like it, but it’ll find you your customers!

Location Based Targeting

● Local Business Example

● Chiropractor on 135th St, Overland Park

● Would Kansas City or Lees Summit bring in new customers? Nope!

● Focus should be on a 20 min. drive “Service Zone”

● Zuckerberg won’t like it, but it’ll find you your customers!

● “Butt in the Seats” customers

Location Based Targeting

SECRET #2Thumb-Stopping, Attention Getting,

Click-Worthy, “Act Now” Offer

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

● Facebook Ads don’t work if you don’t have a click-worthy offer

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

● Facebook Ads don’t work if you don’t have a click-worthy offer

● Or don't have an attention getting photo, collage, video

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

● Facebook Ads don’t work if you don’t have a click-worthy offer

● Or don't have an attention getting photo, collage, video

● You have to offer something worth clicking, worth breaking a habit over

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

● Facebook Ads don’t work if you don’t have a click-worthy offer

● Or don't have an attention getting photo, collage, video

● You have to offer something worth clicking, worth breaking a habit over

● Great Facebook Ads are built in 6 steps - each step for a specific reason

The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We

tried. No response.”

● Facebook Ads don’t work if you don’t have a click-worthy offer

● Or don't have an attention getting photo, collage, video

● You have to offer something worth clicking, worth breaking a habit over

● Great Facebook Ads are built in 6 steps - each step for a specific reason

● Follow the 6 steps and you will get results; don’t and you won’t.

The “Act Now” OfferCall Out Your Audience

The “Act Now” OfferCall Out Your Audience

Call Out The Pain Point(s)

The “Act Now” OfferCall Out Your Audience

Click-Worthy OfferCall Out The Pain Point(s)

The “Act Now” OfferCall Out Your Audience

Click-Worthy OfferCall Out The Pain Point(s)

Scarcity Based Call to Act

The “Act Now” OfferCall Out Your Audience

Click-Worthy Offer

Clear, Focused Image

Call Out The Pain Point(s)

Scarcity Based Call to Act

The “Act Now” OfferCall Out Your Audience

Click-Worthy Offer

Clear, Focused Image

Call Out The Pain Point(s)

Scarcity Based Call to Act

Repeat Offer

Local Offer Examples

51 Customer Opportunities in 2 Weeks Average $150/mo Customer Value

47 Customer Opportunities in 10 Days Average $300 Customer Value

119 Leads Over Campaign Lifetime

SECRET #3Placements,

Where Your Ads Show Up Matters

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

Ad Placements

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

● 15 different and unique placements across 4 platforms

Ad Placements

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

● 15 different and unique placements across 4 platforms

● Facebook wants you to run your ad everywhere to spend the most $$

Ad Placements

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

● 15 different and unique placements across 4 platforms

● Facebook wants you to run your ad everywhere to spend the most $$

● You want your ad to run where it gets the best results

Ad Placements

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

● 15 different and unique placements across 4 platforms

● Facebook wants you to run your ad everywhere to spend the most $$

● You want your ad to run where it gets the best results

● Only one drives leads, results and actionable customers

Ad Placements

● Placements are where the ad appears: newsfeed, websites, Instagram, etc

● 15 different and unique placements across 4 platforms

● Facebook wants you to run your ad everywhere to spend the most $$

● You want your ad to run where it gets the best results

● Only one drives leads, results and actionable customers

● Which one do you choose?

Ad Placements

Ad Placements

too early to know for sure

Ad Placements

everywhere else

too early to know for sure

Ad Placements

think Snapchat

everywhere else

too early to know for sure

Ad Placements

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

Ad Placements

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

think 15 second Snapchat

Ad Placements

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

think Craigslist

think 15 second Snapchat

Ad Placements

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

brand awareness or app installs

think Craigslist

think 15 second Snapchat

Ad Placements

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

the one everyone ignores

brand awareness or app installs

think Craigslist

think 15 second Snapchat

Ad Placements

5 secs in Facebook Live

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

the one everyone ignores

brand awareness or app installs

think Craigslist

think 15 second Snapchat

Ad Placementsadvertise inside NYT articles

5 secs in Facebook Live

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

the one everyone ignores

brand awareness or app installs

think Craigslist

think 15 second Snapchat

Ad PlacementsThe only one that consistently works for Local Business

advertise inside NYT articles

5 secs in Facebook Live

only if you’re e-commerce

think Snapchat

everywhere else

too early to know for sure

the one everyone ignores

brand awareness or app installs

think Craigslist

think 15 second Snapchat

SECRET #1Location, Location, Location!

Location Based TargetingDon’t let Facebook determine your circle.

Target your Serviceable Zone to get“Butt in the Seats” Customers!

SECRET #2Thumb-Stopping, Attention Getting,

Click-Worthy, “Act Now” Offer90% of Facebook Ads don't hit their goal.

Have a great human focused photoFollow the 6 steps for ad success.

SECRET #3Placements,

Where Your Ads Show Up MattersFacebook wants to spend your money fast.Run your ad where it gets the most leads

Choose Newsfeed for best results!

Braintrust Interactive

BraintrustInteractive.com(913) 735-4708https://clkths.us/3-secrets

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