Digital Marketing:Why You Need It and
How to Do It - Even If You’veNever Done It Before!
Braintrust Interactive
Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.
SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.
Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.
SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.
Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).
Paid ads are expensive. You need automation to effectively connect with prospects at scale.
Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.
SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.
Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).
Paid ads are expensive. You need automation to effectively connect with prospects at scale.
Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.
Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.
SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.
Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).
Paid ads are expensive. You need automation to effectively connect with prospects at scale.
Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.
Good for most B2C, brick & mortar, restaurants, IM, coaches, real estate (buyers), some services (carpet cleaning), some professional services (chiropractor, dentist, massage therapy), affiliate marketing.
Provides laser targeting and if done correctly, traffic is inexpensive.
Where Should I Focus?Good for emergency and professional services (doctor, lawyer, accountant, etc.), skilled trades (plumber, HVAC, roof, electrician, etc.) and retail - if optimized properly.
SEO is good for everybody, but a long game tactic. Pay Per Click ads can be very expensive.
Good for Business-to-Business (IT services, financial planners, coaches, consulting, etc).
Paid ads are expensive. You need automation to effectively connect with prospects at scale.
Good for brand awareness, restaurants, bands, hobby, influencers, some brick & mortar retail, e-commerce & Kardashians.
Good for most B2C, brick & mortar, restaurants, IM, coaches, real estate (buyers), some services (carpet cleaning), some professional services (chiropractor, dentist, massage therapy), affiliate marketing.
Provides laser targeting and if done correctly, traffic is inexpensive.
Combined with Facebook pages and ads, very effective for coupons, contests, customer service, lead generation and nurture. Currently the ”Wild West” of advertising.
Messenger Ads tend to be far cheaper than standard Facebook ads.
Today, We’ll Focus on Facebook.Why? It’s the Quickest and EasiestMethod for Getting Customers NOW
3 Secrets to Facebook MarketingThat Will Deliver Over 100 Leads,
Even if You’veNever Used Facebook Before
SECRET #1Location, Location, Location!
Location Based Targeting
● Your customer base isn’t the whole Kansas City Metro
Location Based Targeting
● Your customer base isn’t the whole Kansas City Metro
● Facebook defaults to this massive zone around your business
Location Based Targeting
● Your customer base isn’t the whole Kansas City Metro
● Facebook defaults to this massive zone around your business
● Customers won’t travel that far for your product or service
Location Based Targeting
● Your customer base isn’t the whole Kansas City Metro
● Facebook defaults to this massive zone around your business
● Customers won’t travel that far for your product or service
● Your time and budget gets wasted on non-customers
Location Based Targeting
● Your customer base isn’t the whole Kansas City Metro
● Facebook defaults to this massive zone around your business
● Customers won’t travel that far for your product or service
● Your time and budget gets wasted on non-customers
● Zoning your location stops 90% of the budget going to waste
Location Based Targeting
● Local Business Example
Location Based Targeting
● Local Business Example
● Chiropractor on 135th St, Overland Park
Location Based Targeting
● Local Business Example
● Chiropractor on 135th St, Overland Park
● Would Kansas City or Lees Summit bring in new customers? Nope!
Location Based Targeting
● Local Business Example
● Chiropractor on 135th St, Overland Park
● Would Kansas City or Lees Summit bring in new customers? Nope!
● Focus should be on a 20 min. drive “Service Zone”
Location Based Targeting
● Local Business Example
● Chiropractor on 135th St, Overland Park
● Would Kansas City or Lees Summit bring in new customers? Nope!
● Focus should be on a 20 min. drive “Service Zone”
● Zuckerberg won’t like it, but it’ll find you your customers!
Location Based Targeting
● Local Business Example
● Chiropractor on 135th St, Overland Park
● Would Kansas City or Lees Summit bring in new customers? Nope!
● Focus should be on a 20 min. drive “Service Zone”
● Zuckerberg won’t like it, but it’ll find you your customers!
● “Butt in the Seats” customers
Location Based Targeting
SECRET #2Thumb-Stopping, Attention Getting,
Click-Worthy, “Act Now” Offer
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
● Facebook Ads don’t work if you don’t have a click-worthy offer
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
● Facebook Ads don’t work if you don’t have a click-worthy offer
● Or don't have an attention getting photo, collage, video
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
● Facebook Ads don’t work if you don’t have a click-worthy offer
● Or don't have an attention getting photo, collage, video
● You have to offer something worth clicking, worth breaking a habit over
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
● Facebook Ads don’t work if you don’t have a click-worthy offer
● Or don't have an attention getting photo, collage, video
● You have to offer something worth clicking, worth breaking a habit over
● Great Facebook Ads are built in 6 steps - each step for a specific reason
The “Act Now” Offer● 90% of Businesses: “Facebook Ads don’t work. We
tried. No response.”
● Facebook Ads don’t work if you don’t have a click-worthy offer
● Or don't have an attention getting photo, collage, video
● You have to offer something worth clicking, worth breaking a habit over
● Great Facebook Ads are built in 6 steps - each step for a specific reason
● Follow the 6 steps and you will get results; don’t and you won’t.
The “Act Now” OfferCall Out Your Audience
The “Act Now” OfferCall Out Your Audience
Call Out The Pain Point(s)
The “Act Now” OfferCall Out Your Audience
Click-Worthy OfferCall Out The Pain Point(s)
The “Act Now” OfferCall Out Your Audience
Click-Worthy OfferCall Out The Pain Point(s)
Scarcity Based Call to Act
The “Act Now” OfferCall Out Your Audience
Click-Worthy Offer
Clear, Focused Image
Call Out The Pain Point(s)
Scarcity Based Call to Act
The “Act Now” OfferCall Out Your Audience
Click-Worthy Offer
Clear, Focused Image
Call Out The Pain Point(s)
Scarcity Based Call to Act
Repeat Offer
Local Offer Examples
51 Customer Opportunities in 2 Weeks Average $150/mo Customer Value
47 Customer Opportunities in 10 Days Average $300 Customer Value
119 Leads Over Campaign Lifetime
SECRET #3Placements,
Where Your Ads Show Up Matters
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
Ad Placements
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
● 15 different and unique placements across 4 platforms
Ad Placements
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
● 15 different and unique placements across 4 platforms
● Facebook wants you to run your ad everywhere to spend the most $$
Ad Placements
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
● 15 different and unique placements across 4 platforms
● Facebook wants you to run your ad everywhere to spend the most $$
● You want your ad to run where it gets the best results
Ad Placements
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
● 15 different and unique placements across 4 platforms
● Facebook wants you to run your ad everywhere to spend the most $$
● You want your ad to run where it gets the best results
● Only one drives leads, results and actionable customers
Ad Placements
● Placements are where the ad appears: newsfeed, websites, Instagram, etc
● 15 different and unique placements across 4 platforms
● Facebook wants you to run your ad everywhere to spend the most $$
● You want your ad to run where it gets the best results
● Only one drives leads, results and actionable customers
● Which one do you choose?
Ad Placements
Ad Placements
too early to know for sure
Ad Placements
everywhere else
too early to know for sure
Ad Placements
think Snapchat
everywhere else
too early to know for sure
Ad Placements
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
Ad Placements
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
think 15 second Snapchat
Ad Placements
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
think Craigslist
think 15 second Snapchat
Ad Placements
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
brand awareness or app installs
think Craigslist
think 15 second Snapchat
Ad Placements
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
the one everyone ignores
brand awareness or app installs
think Craigslist
think 15 second Snapchat
Ad Placements
5 secs in Facebook Live
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
the one everyone ignores
brand awareness or app installs
think Craigslist
think 15 second Snapchat
Ad Placementsadvertise inside NYT articles
5 secs in Facebook Live
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
the one everyone ignores
brand awareness or app installs
think Craigslist
think 15 second Snapchat
Ad PlacementsThe only one that consistently works for Local Business
advertise inside NYT articles
5 secs in Facebook Live
only if you’re e-commerce
think Snapchat
everywhere else
too early to know for sure
the one everyone ignores
brand awareness or app installs
think Craigslist
think 15 second Snapchat
SECRET #1Location, Location, Location!
Location Based TargetingDon’t let Facebook determine your circle.
Target your Serviceable Zone to get“Butt in the Seats” Customers!
SECRET #2Thumb-Stopping, Attention Getting,
Click-Worthy, “Act Now” Offer90% of Facebook Ads don't hit their goal.
Have a great human focused photoFollow the 6 steps for ad success.
SECRET #3Placements,
Where Your Ads Show Up MattersFacebook wants to spend your money fast.Run your ad where it gets the most leads
Choose Newsfeed for best results!
Braintrust Interactive
BraintrustInteractive.com(913) 735-4708https://clkths.us/3-secrets
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Braintrust Interactive
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