why? why not!™ turning inspiration into innovation and ideas into results
TRANSCRIPT
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Why? Why Not!™
Turning inspiration into innovation and ideas into results
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“In a crowded marketplace, fitting in is failing.
In a busy marketplace, not standing out
is the same as being invisible.”Seth Godin, The Purple Cow
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Why you?
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Why you?
Attract: Why should I choose to do business with you ?
Keep: Why should I choose to continue to do business with you?
Engage: Why would I choose to do business with anyone else but you and why should I choose to tell others that
they should do business with you?
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Customer Touchpoint Innovation
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A customer is any stakeholder whose behavior can directly or indirectly impact the success of your business.
Customer
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A Touchpoint is any moment when your product, service or brand interacts with a customer.
Touchpoint
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Touchpoints
Business CardsTelephone message
Website (landing page, other pages)Reception area (or other physical space)
VehicleAnswer to question “What do you do?”
Trade Show BoothMarketing Materials
InvoicesClient LettersSocial MediaClient Events
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Innovation is change that creates a new level of expectation.
Innovation
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“Customer Touchpoint Innovation™
Strategically differentiate you from your competition
Provide a constant and consistent reminder to your customers of Why
You?
Attract, Keep and Engage more Customers more Often so that you
can Grow your Busienss
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Unexpected Encounters™
Customer Touchpoint Experiences that have been strategically crafted to
influence what your customers will think, feel and do next so that you can grow
your business.
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Source: Dan Miller's 48 days newsletter, Issue 430
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The Five S’s of Unexpected Encounters™
The Five S’s of Successful Customer Centric Strategic Innovation™
Surprising
Strategic
Seductive
Sustainable
Simple
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Unexpected Encounters™Attract, Keep and Engage More Customers
More Often so that you can Grow Your Business
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Touchpoints
Business CardsTelephone message
Website (landing page, other pages)Reception area (or other physical space)
VehicleAnswer to question “What do you do?”
Trade Show BoothMarketing Materials
InvoicesClient LettersSocial MediaClient Events
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The Five S’s of Unexpected Encounters™
The Five S’s of Unexpected Encounters™
Surprising
Strategic
Seductive
Sustainable
Simple
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