why websites are rubbish how accountancy firms can gain websites that produce measurable results
DESCRIPTION
This presentation explores why most websites struggle to be found on search engines and convert visitors to enquiries. Accountancy firms in particular find it increasingly hard to compete and be found in an ever more competitive and saturated market place. You will find practical steps in this webinar to ensure your website is one of those that can work, be measured and improved.TRANSCRIPT
You can Avoid this
Discovered as a result of many mistakesSignificant errors Failed campaigns Discouraging resultsExpensive and time consuming tests
Proven, Tried & Tested
Discover Today
1. The OLD lie we all believed 2. The NEW lie were being sold 3. Getting Found 4. No goal, thought or process 5. Meet the Team ignored 6. Lack of credible CTA or Soft Offer 7. Directing visitors to your ‘Home Page’8. No automated follow up
The Lie We All Got Sold
If You Build It!
Its Caused a Mess!
The New Myth
More Rubbish
Creating a mobile version of a Rubbish website will result in More Rubbish
What’s more, despite the considerable rise in smartphone growth, App use dominates.
Attracting Buyers - NO Selling required
Get ‘them’ to come to ‘you’
Make Sure Your Found
Getting Your Site Found
SEO every page on your website….
a) Page Title
b) Meta Description
c) H1
d) H2
e) H3
f) Keywords in body
Important Listings
You must be on Google Places
Google + & LinkedIn
The 3 Phrase Test
Your Free SEO Review
What Happens When I land?
Where do YOU want them to go?
????
????
Clear Strong Direction
One clear Message
Meet The Team Ignored
Get it Right
• Quality Photo and not a wedding shot• Make if fun if you want • Carefully constructed bio• Well written and checked by someone• Personal contact details for staff• Links to their personal profile on LinkedIn
The Mechanics of Lead Generation
Soft Offers & Calls To Action
Send Them to a Landing Page
Automated Email Follow Up
Mail form filled inLinked with mailchimp ‘Thank You’ email generatedAutoresponder emails generated
Targeted Telephone Follow Up
• Quality telephone follow up• Email Opens• Website Visitors• Free Report/Free Content requests• Hot & Warm follow up• Relational Prospecting not Selling• Appointment setting