why web analytics is important?
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Snoobi\'s presentation on why web analytics is importantTRANSCRIPT
Copyright 2010 © Snoobi
Why web analytics is important?
Copyright 2010 © Snoobi
Business and website goals
Company/business
Website
DEFINE YOUR WEBSITE GOALS:
• WHO DO YOU WANT TO VISIT YOUR WEBSITE
• WHAT SHOULD THE VISITORS DO
• HOW TO ATTRACT THEM
Online marketing/sales
Traditional marketing/sales
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Measurable goals for the site
Website
Orders from e-shop
SalesRetailers contact information readers
Request for offers and contacts
Visitors from right countries, cities etc.
Visitors reading product pages
Brochure and pricelist downloads
Copyright 2010 © Snoobi
Supporting business with Internet
Sales /goalpage
Buyers
Contacts
Product seekers
1. Get more visitors, optimize marketing 3. Create B2B leads
2. Improve content and conversion
Copyright 2010 © Snoobi
Web analytics process
Tracking the present
Analysis
Goals
Actions