why we start with a minimum viable service, gary tucker
TRANSCRIPT
Why we start with a minimum viable service
Gary Tucker, SFA Digital Services
@SFAdigital
Creating digital servicesso good, people preferto use them
@SFAdigital
user needs quality services continuous delivery
The old way
@SFAdigital
The best way to build effective digital services is to start small and iterate wildly.
@SFAdigital
Government Digital Design principle 5: Iterate. Then iterate again.
User need
Code
Data
Minimum Viable Service Maximum learning for minimum effort
@SFAdigital
Hannah, 17 (37.5% of users) Karl, 19 (47.5% of users)
I know what I want to do in life, I just want to find a job and start working
I’ve looked for a job and there are none, but the Jobcentre and my mum keep telling me to apply
Needs•to easily search for relevant vacancies in her preferred location•straightforward application process in plain English•easy access to help if and when she needs it•to keep check of her applications and progress made with them
Needs•easy access to telephone, email and face by face support (possible low digital confidence)•to be able to see the range of apprenticeships available to him•the ability to complete applications over several visits•short and straightforward application process in plain English with on screen prompts and help
James, 25 (12.5% of users) Alex, 18. (2.5% of users)
I feel stuck. I like working hard, but I’m better than this. I want more money, responsibility and a career.
I have my place at uni, but I need to know what my other options are
Needs•to hold onto his financial independence•to be able to find the right vacancy for him no matter where that may be located•to have all the information he needs to make a decision, including career progression, support, wage and location•to be able to search and apply on the go
Needs•evidence of career progression via Apprenticeship route•impartial and reliable advice•to see a wide range of opportunities in his chosen area•to know what he may be paid as he may be living away from home
Our candidate users and their needs
Over 130,000 applications
21 releases and counting
Now in public beta
v1.6.240% of users on mobile
User satisfaction – increase after
releases
Why an MVS matters:
money
Team Technology Traction
@SFAdigital
*your’s and the users’
“Iteration reduces risk. It makes big failures unlikely and turns small failures into lessons.
- Government Digital Design Principle 5: Iterate, then iterate again.
Why an MVS matters:
fail fast, learn fast
Why an MVS matters:
test assumptions*
*your’s and the users’
“In the future I’ll focus on getting an MVS into our customers hands as early as possible. And more importantly, I’ll solicit real, hard feedback from them. We didn’t do this, and it distorted our view of reality.”
More…
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