why we should brainstorm more & how to do it better
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Why We Should Brainstorm MoreandHow To Do It Better
Ignite PresentationAndrew Dever
Father: Alex Osborn Birthdate: 1939 Birthplace: “Applied Imagination”
Fathers Background: He put the O in BBDO
Certificate as to Birth
Brainstorming is cool
Everything we do revolves around solving problems
our teeth get dirty…so we brush them
Brainstorming is about solving problems
There are bigger problems to sink our
teeth into
It is imperative that wefind better ways toharness collective knowledge
Brainstorming helps us
Think creativel
y
Think laterally
Share knowledg
e
Collaborate better
Better solutions
“Everyone has a social obligation to collaborate”
“Brainstorming is the ideas engine of ideos
culture”
Because we have the internetwww.hy
So how do we brainstorm better?
It’s all about the team
From the uncontrolled spontaneous to the controlled relevant
We put it on the internet
How else do we do it better?
Access the worlds collective
knowledge
Manage time and anonymity
Manage relevancy
There is still a gap
We see the internet as linear
Watch this space