why ux is imperative to your mobile strategy · user experience (ux) involves a person's...
TRANSCRIPT
• My background
• Definition of (mobile) UX
• UX component
• Consumer app examples
User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular
product, system or service.
Elements of Good Mobile UX
• Consideration of...
• form factor
• user input
• content presentation
• context
• data
• performance
Gartner: “...a great UX is about design. It's agnostic to technology.”
Observe
Ruthlessly refactor
Reorganization of content
Process
Works great!
I think you guys are a great app and I love OSU and hope to go there when I graduate
The map is not usable as a campus map. It needs to have the buildings on the map. A PDF of the old printed maps would be better
you suck
It would be the best thing ever if there were a part of the app that would let you access and send your OSU email.
this is the best app evas
Why is school not cancelled tomorrow?! This is bull shit
Consumer App Examples
• YouTube
• Vine
• Google Maps
• Facebook/Paper
• Amazon
• Pandora
• Spotify
• eBay
• Calendar
Adjectives?
Gartner: By 2018, 25% of large organizations will have an explicit strategy to make the corporate
computing environment similar to a consumer computing experience.
Gartner: IT must work more closely with line of business (LOB) teams and embrace the idea that user experience
(UX) is the overriding measure of success for virtually every mobility project.
Will this be a good UX?
