why user experience?
DESCRIPTION
TRANSCRIPT
![Page 1: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/1.jpg)
What is User Experienceand why use it?
![Page 2: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/2.jpg)
Every day we have good and not so good experiences using objects, products, and services
![Page 3: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/3.jpg)
Not so good user experiences…
![Page 4: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/4.jpg)
Vacuum sealed packaging
![Page 5: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/5.jpg)
Doors that don’t open
![Page 6: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/6.jpg)
Strollers that won’t collapse
![Page 7: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/7.jpg)
Ecommerce websites that use too many steps through the payment process
![Page 8: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/8.jpg)
Products with fiddly interfaces
![Page 9: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/9.jpg)
All these things may give the user a negative brand experience…
![Page 10: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/10.jpg)
Consumers may not use the product again (let alone recommend it).
![Page 11: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/11.jpg)
Good user experiences…
![Page 12: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/12.jpg)
iphones, ipads(and other smart phones)
![Page 13: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/13.jpg)
Vehicle service design
![Page 14: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/14.jpg)
Virgin Atlantic Upper class air travel(If you’re lucky)
![Page 15: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/15.jpg)
The ‘velo’(Bike hire system in Paris)
![Page 16: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/16.jpg)
![Page 17: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/17.jpg)
![Page 18: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/18.jpg)
The penguin club
![Page 19: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/19.jpg)
Good user experiences leave people wanting to come back for more
![Page 20: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/20.jpg)
People will spread the word
![Page 21: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/21.jpg)
Some users will be customers for life
![Page 22: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/22.jpg)
Sales and visits will increase
![Page 23: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/23.jpg)
First impressions count
![Page 24: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/24.jpg)
So in a digital context…
![Page 25: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/25.jpg)
User experience design uses tools and techniques to satisfy the needs not just of the business but the end
user
![Page 26: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/26.jpg)
Designing good experiences involves…
![Page 27: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/27.jpg)
Research, strategy, information architecture, interaction design, user testing and measurement
![Page 28: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/28.jpg)
It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography, technology and
more…
![Page 29: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/29.jpg)
Most importantly, it involves understandingyour customers
![Page 30: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/30.jpg)
This can be done through research:observing, talking, listening…
![Page 31: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/31.jpg)
Then applying the Experience Designpractices to your project
![Page 32: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/32.jpg)
User Experience is becoming more popular with businesses and organisations
![Page 33: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/33.jpg)
Because it helps achieve business goals
![Page 34: Why User Experience?](https://reader035.vdocuments.us/reader035/viewer/2022062614/545d0f90af7959be0e8b4a9b/html5/thumbnails/34.jpg)
For more information www.sixeightdigital.com