why user experience design fails
TRANSCRIPT
@PatrickMooney
#RefreshBoyne
30th November 2016 bit.ly/RefreshBoyneUX
Why User Experience
Design Fails.
@PatrickMooney
Why User Experience
Design Fails.
bit.ly/RefreshBoyneUX
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Why User Experience Design Fails
in 7 lessons
But first a message….
Is UX this lean mean machine?
Expectation it will make everything
rightIt’s magic?
Not understandingUser Experience
Why User Experience
Design Fails.
1
What does UX mean to you?
https://www.paulolyslager.com/what-does-ux-mean/
“It means user satisfaction.”“Not having cheeky pop up windows like this
interrupt my browsing experience.”
“In my humble opinion, it means how a user feels about a website from an overall perspective. Aesthetic, navigation experience, content and level of satisfaction achieved.”
“Eliminate difficulties.”
“User experience is cringing the seconds a person takes to
click ‘buy’.”
“How easily people find what they are looking for on the website”
“Performance + emotion all throughout a Web site or an app”
UX Soup
CXcustomer experience
UIuser interface (designer)
UCDuser-centered design
UEUser Experience
HCIHuman Computer Interaction
The disciplines of User Experience Design
Interaction Design• Usability engineering • User interface design • Interactive environments
The disciplines of User Experience Design
Interaction Design
• Navigation design • Data visualisation • Guidance systems
Information Architecture
The disciplines of User Experience Design
Interaction Design
• Interaction Design • Information Architecture
• Communication design • Motion Design
Information Architecture
User Experience Design
Confusing UX for UI Design
Why User Experience
Design Fails.
2
Can you make it look better?
Clunky
Clunkyclunk·yˈkləNGkē
adjective informal
1. awkwardly solid, heavy, and outdated. "even last year's laptops look clunky”
2. making a clunking sound. "clunky conveyor belts"
The Rise of Clunky
Google Books NGram
1969 internet is
born
The UX unicorn
Are we to blame for this?
Job titles certainly don’t help clarify things!http://www.slideshare.net/chrisfeix/why-ux-fails-with-notes
• Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout • Interface design • Visual design • Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism
• Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout • Interface design•Visual design• Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism
HOW UX WANTS TO BE SEEN HOW UX IS TYPICALLY SEEN
A User Experience helps your user decide on
whether or not they will act. Involves emotion and
feeling.
UX vs UI
The realityThe UI is still
Windows
UX vs UI
The User Interface gives the user the means in which to act.
Don’t just hire a UI designer
DesignersUI
CodeContent
Website
Social MediaGame
Application
DevsUI
Code
DesignersUI
Code
Content
Devs
DesignersUI
Content
Where UX sits UX
DesignersUI
CodeContent
Website
Social MediaGame
Application
DevsUI
Code
DesignersUI
Code
Content
Devs
DesignersUI
Content
Where UIsits UX
UXUX
UXUX
Website
Social MediaGame
Application
UXUX
UX
UXUX
UX
UX
UX
UXUX
UX
The Reality UX
#UXFail
Why User Experience
Design Fails.
3
#UXFail
#UXFail
#UXFail
Does this satisfy a user need?
User validated design.
Is this bad design?
#UXFailUXFail MeetUp and Podcast
@UXFailPodCasthttp://bit.ly/UXFailPodcast
Control
Why User Experience
Design Fails.
4
The HiPPO
The HiPPO
http://whatusersdo.com/blog/hippos/
Don’t rely on Gut Feelings or Opinions
Design by Committee
Let’s talk about diversity
marketingweek.com/2015/11/25/an-utter-disgrace-marketings-diversity-
problem
Balance between Hero designer vs Committee design
http://www.designbycandlelight.com/ux-process-hero-designer-dies-hands-baton-product/ http://sixrevisions.com/project-management/how-to-navigate-design-by-committee/
Balance is restored through User Testing
Not involving real users
Why User Experience
Design Fails.
5
Testing with users
https://timbdesign.com/ http://usabilitygeek.com/
You are NOT a USER
http://www.iamnotauser.com
You are NOT a USER
One of usability’s most hard-earned lessons is that you are not the user. If you work on a development project, you're atypical by definition.
- Jakob Nielsen
“
”
Build - Measure - Learn
Concept
continualvalidated learning
ValidateInternally
Test Externally
Learn from user behaviour
team/stakeholderreal users
Prototype
UX seen as a“bolt on”
Why User Experience
Design Fails.
6
http://www.afterthoughtmedia.net/
Where should it be done?
Where / When do you do UX?
Everywhere - at all stages!Agile and UX?
TRY EXPERIMENTS
LEARN
ITERATE
DEFINE THE CHALLENGE
OBSERVE PEOPLE
FORM INSIGHTS
FRAME OPPORTUNITIES
BRAINSTO
RM IDEAS
BUILD
MEASURE
PIVOT/KEEP?
CONC
RETE
ABST
RACT
USER PROBLEM USER SOLUTION
Design Thinking Lean UX Agile
Sprint Zero
Implement low cost UI elements
Implement designs Implement designs
Design for Sprint 2Research for Sprint 3
Test Sprint 1Design Sprint 3
Research Sprint 4
Test Sprint 2Design for Sprint 3Research Sprint 5
Research for Sprint 1
Sprint 0 Sprint 1 Sprint 2 Sprint 3
Dev Track
UX Track
code
desig
n
code
desig
n
Where UX sits within an
organisation
Why User Experience
Design Fails.
7
State of UX Survey
• Leah Buley • May 2016 survey • 266 professionals • State of UX within their organisations
• Rank level of strategic impact • 1- 2 Low impact • 4 -5 High impact
State of UX Survey
High
Low
Lower
Lowest
UX as a distinct function
Product
ITMarketing
Great books
Further reading
Not understandingUser Experience
Why User Experience
Design Fails.
1
Confusing UX for UI Design
Why User Experience
Design Fails.
Where UX sits within an
organisation
@PatrickMooney
Thank You!
That’s Why User Experience
Design Fails.
Connect with me
PatrickMooney.mebit.ly/RefreshBoyneUX