why this kolaveri di ??? - analysis of virality
TRANSCRIPT
The Song “Why this Kolaveri di..” became Viral within a week in India / US / Australia..
Let’s Explore Why this Kolaveri…
Interesting Insights
Trending topic in Twitter (18 to 23 Nov) ..
.. Went Viral within a week’s time
Interesting Insights
More than
2.5 million views
10,000 + Comments
5,000 +Favorites
- Combined metrics of all instances of
the song in Youtube…
Interesting Insights
The song is most popular amongst Gen Y ….
Mostly in the age group 18 to 24 across US / Australia & India
Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
The song became the No.1 trend in Youtube within 3 days…
Natives were able to understand
the song along with the lyrics… .
Non-tamil audience somehow managed to understand the meaning of the song from
their peers, friends etc..
Non-tamil audience somehow managed to understand the meaning of the song from
their peers, friends etc..
To make life easier and for everyone to understand, the details about the song were uploaded to Wikipedia along with
Glossary of terms…
Simplicity… Simple English words… Trendy Youth Lingo…
+Subtitle’s as such… making it easier for people to sing along with it..
Emotional Connect…
It’s a song by a young guy with a broken heart…
Very common & Universal feeling
Superb Beats…
The beats were simple yet nerve wrecking…
Enabling everyone to enjoy regardless of the language…
It’s everywhere.. Making it Unavoidable..
The popularity was instantaneous that it created curiosity for every netizen to hear it… and analyze what’s so great about it
Addictiveness…
Majority felt that, at first instance, it was not catchy…
But then, they felt addictive …
The Meme Effect …
Adding a “u” to the normal language.. Is catching up slowly…..
Truly… What a “Kolaveri..” ….
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