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What made this Viral work?4 lessons on Online Viral Marketing

“Broadcast Yourself”

is a lot more than just

A Viral concept need not A Viral concept need not be Rocket Science….be Rocket Science….

Sometimes…Sometimes…

Its just a simple idea, Its just a simple idea, captured right! captured right!

Lesson # 1Lesson # 1

“Contagious” A good Viral is highly

You don’t need to promote

You don’t need to promote

it. A good viral spreads by

it. A good viral spreads by

itself.itself.

Why this kolaveri Di has Why this kolaveri Di has

already got over 4 million already got over 4 million

visits in just a week.visits in just a week.

Lesson # 2Lesson # 2

Over 4.5 million views in Youtube within a weekOver 30,000 likes in FB and still counting….

To spread the word out,

To spread the word out,

you need not burn a hole

you need not burn a hole

in your pocket and

in your pocket and promote things like crazy.

promote things like crazy.Quietly, go with the trend

Quietly, go with the trend

and mingle with the crowd

and mingle with the crowd

in the “social way”

in the “social way”

Lesson # 3Lesson # 3

You Don’t

Have to Spend to Get Noticed

“Ra One” spent nearly 50 crores on promotion! This viral reached over 4.5 million without spending anything!!!!

An Online Viral can

spill over offline…

Lesson # 4

Lesson # 4

Gaining a good amount of

Gaining a good amount of

attention on-line will attract

attention on-line will attract

the other traditional media

the other traditional media

towards your story.

towards your story.

The viral was covered in leading News Channels & Newspapers

Want to create a viral ?Get in touch with us today…

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