why storytelling rocks?

1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1

Enlargeas a Human Being

Excelas a Social Media Being

Evolveas a Personal Brand

2Copyright © 2013 Dr. Amit Nagpal All rights reserved.

WHY STORYTELLING ROCKS?

Storytelling on Social Media for Personal (& Business) Brand

Building(Partial Presentation as Given to CXOs)

Dr Amit Nagpal, New Delhiwww.dramitnagpal.com


0- Introduction

1-Ten Reasons Why Storytelling Rocks

2 The Art of Storytelling

3 Understanding the Uniqueness of Each Platform

Description

Agenda


Introduction


Sharing incidents / life stories in such a way that it improves the perception & reputation and thus contribute to brand building.

One liner stories

Anecdotes

Stories

Autobiography/Biography

What is (Professional) Storytelling?


When you share inspiring success stories,

a great personal/business brand

is a gift from the Universe.


Social Media Mega Success=

Mindful Content (Catchy stories)

+ Passionate Engagement (Engaging with the story audience)

+ Heartfelt Collaboration(promoting the stories of others, joint e-books etc)

Formula for Social Media Mega Success


When the dream becomes reality, your story is ready


10 Reasons Why Storytelling Rocks


Stories deliver information, connect people on an emotional level and build community.

Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.

People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.

Stories stay in our mind or memory and also help us attract more customers .

Stories entertain. Twists and turns make stories all the more interesting and entertaining.

“There is no greater agony than bearing an untold story inside you.” Maya Angelou



Storytelling is also edutainment or "Education + Entertainment" Stories are all about the spirit of caring (inspiring) and sharing

(experiences & lessons) If storytelling is used to inspire others and build our brand/reputation

too in the process, it becomes a good example of enlightened self-interest. Both the storyteller and audience benefit in the process.

Stories are the most powerful way of building brands, be it personal, organisations or products.

Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.)

“There is no greater agony than bearing an untold story inside you.” Maya Angelou



The motivation to participate in social media

is to tell our story &interact with others in the process.

Building and finding a community of people

who encourage and challenge us make it worthwhile.

Jon Mertz


The Art of Storytelling


Why tell stories? (making stories and telling stories)

Demonstrating our sincerity and passion

Balance drama vs sincerity

Inspire your customers to share stories

Infographics-Visual Storytelling

I have found my hero and he is me. George Sheridan

The Art of Storytelling


InfographicsTell an informative story


Understanding the Uniqueness of each platform


Visual Storytelling on Facebook/Pinterest

140 character stories on Twitter

Short and sweet stories for Linkedin/Google +

Short and catchy stories on Blog

Understanding the Uniqueness of each platform


Write Your

Online Profiles

in Story Format


Stories go Viral


140 Character Stories on Twitter


Aggregating your best

stories results in a

‘Powerful Personal /Business

Brand’


Share the stories of others to spread the magic


www.dramitnagpal.com

Thank You

Find out more about “The Power of Storytelling” herehttp://bit.ly/1bJsCWC