Why Startups in India Need Effective Public

Relations

When an organization invests in a well thought-out, articulated and sustained PR effort, the

return on investment can be incredibly valuable. For a startup, it is even more important to

ensure the right reputation is established and putting a new venture on the map pays off. A

well-structured PR strategy doesn’t only help in increasing visibility for the brand, but also

attracts the right talent, helps in raising employee and investor morale which in-turn

facilitates the process of fund raising.

Changing perceptions

There are many testimonials in the recent past like the success of Iroko TV, that prove how

effective communication can completely transform a new inexperienced organization; into

one of the most trusted and spoken about companies. This transformation is a result of the

change in perception that a startup PR agency in India can bring about for a particular

company.

It is thus important that every startup in India dedicates resources towards creating an

effective public relation strategy. It is necessary to consider PR as an integral part of the

business while formulating a startup idea.

Startups being beginners are considered to be learners and not a reliable source of

information. But with the help of PR one can position the spokesperson as an industry

thought leader, thus adding credibility the company.

Effective messaging

Again, to quote the example of Iroko TV, the PR strategy resulted to massive coverage in

every major media brand including CNN, WSJ, Bloomberg and a host of others. As a result of

this, the Iroko TV spokesperson was approached for expert opinion by most media

organizations on the industry. This led to the transformation of consumer perception

towards Iroko TV, from being apprehensive of purchasing it to considering it as an expert in

TV technology. Effective messaging and perception, that is PR, also has a direct effect on the

company sales. Being a startup, decent sale is one of the most important outcomes for a

successful business model.

Start early

This brings back focus on the fact that at the early stage itself, it is important to put heads

together and dwell deeper into understanding how one wants their company to be

perceived and scale it with time. This cannot be done without the help of experienced

professionals who have been in the industry for a long duration and have been major

contributors to the success of brands that once were startups. With perception, startups

also need to clearly define the resources and time that can be delegated towards developing

an effective communication model.

SOURCE:https://prforstartups.wordpress.com/2015/12/15/why-startups-in-india-need-

effective-public-relations/

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