why should i list your home

Jennifer Herron-Underwood

Our Agenda

R E A L T O R , A B R , C R S , C E R T I F I E D N E G O T I A T I O N E X P E R T

Howard Hanna Real Estate 2055 Crocker Rd #101 Westlake. Oh 44145

440-371-2862

Email: [email protected] Visit: jenniferherron.com

Seller Interview

Get To Know Jennifer

Discuss Marketing Strategy

Discuss Market Statistics That Matter

Tour The Home

Discuss Pricing Strategy

Answer Any Remaining Questions & Review

Paperwork


Getting To Know Jennifer….



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I am a 13 year veteran in the Real Estate Industry. I help my clients buy

and sell homes with energy, enthusiasm, and experience. I grew up in

Parma and sell homes on the west side of Cleveland and its west side

suburbs including Lorain County.

I am a Certified Negotiation Expert and have a proven track record of

negotiating 96% of the asking price for my sellers while the average Real-

tor negotiates 92%. That means on a $200000 I have earned my seller

$8000 more than the average Realtor.

My husband is a loan officer with Howard Hanna and I have a 6 year old

daughter and 2 year old son. In my spare time I enjoy gardening, bike

riding, jogging, and relaxing with my family.


Professional Qualifications...



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Top 1%of Howard Hanna Company

Top 5% of all Realtors in the United States

In 2012 I sold over 6o homes which is 8 times more than

the average Realtor.

I have a proven track record of negotiating 96% of my

seller’s asking price.

Certified Relocation Agent-Specializing in third party com-

panies.

Certified Residential Specialist (Held by only 4% of Real-

tors in the United States).

Accredited Buyers Representative

Certified Negotiation Expert

Certified New Construction Specialist

Recognized by Howard Hanna & The Cleveland Area

Board of Realtors as a Panel Expert to train colleagues

Home Staging Certification

I have over 650 transactions and 13 years of Real Estate Experience.


Testimonials



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Shawn From Avon Lake: It started with how I found Jennifer. She had a listing around the corner from our home. I noticed how great her advertising was for example signs posted days ahead of time, extra pictures, and details of the home. I decided to give her a call. We were going out of town, so she agreed to come over the same day just a few hours after I called her. After meeting her I was so impressed with her friendliness and professionalism that I didn’t even look any-where else. We were going to be moving out of state and we were comfortable leaving our home in her hands. Due to the flat real estate market in the Cleveland area, we were having trouble selling. Jennifer did everything she could to reas-sure us and tried unique marketing strategies to get traffic through our home. After every showing she made sure to get in contact with the Realtor so she could get feedback. She also gave us regu-lar updates on the new listings in the market and the sales around us. I’ve sold two other houses through Realtors and never had this level of service. Jennifer also went above and beyond. With us being out of town, there were other things that needed to be addressed with the house. Not only did she take care of them, but she also made me feel like it wasn't a burden (even though I am sure it was).


Testimonials



440-371-2862


Julie from Westlake said: “Unfortunately things did not go so well the first time we listed our home, I got a lot of promises that were never going to happen, and the house sat for 6 long months with 4 showings. In the first few weeks that she listed my home we had more traffic than I ever thought possible, and with her input & constant communication you got the house sold in 3 weeks! Also thank you for being close and always available for my many stupid questions. Dennis & Therese from Bay Village said: “Jennifer has been fabulous; she is kind and caring. We cannot say enough about the quality of service she provided to us.”

Eric & Jen from Avon said: “Jennifer is impeccable in her presentation and organization. She is honest and upfront. Her professionalism is outstanding and it gives us great peace of mind that our home is well represented.” Vanessa From Westlake said: “Jennifer was informative, consistent, professional & timely with her reports, statistics, and suggestions. FINALLY an agent who KEEPS in touch with their clients! She always made sure we had a clear understanding of our market and where things were headed so we could make the best decision that fit our needs.”


Pro– Active Marketing Strategy



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Why I Believe In a Proactive Approach To Selling

Your Home

Why Howard Hanna Has More Internet Traffic

Than Any Other Local Company

How Howard Hanna Brings More Buyers Into Your

Home

Why Howard Hanna Has More Local Relocation

Buyers Than Any Other Local or National Compa-

ny

What Will I Do Different Than Other Realtors To

Sell Your Home

Why I am Different Than Another Howard Hanna

Realtor/Office


Don’t You Want The Realtor Selling Your House Selling Your House?



Enhanced listings on REALTOR.COM & ZILLOW send the buyer with questions directly to me instead of a Realtor who may have never even seen your house before. This allows me to SELL your home to them and get them to schedule a showing or pre-screen the buyer so we are not wast-ing your valuable time. It also allows for a quicker response time to cap-ture the buyer.


Access To Buyers Every Where




Multi-generational Marketing




Relocation Buyers Coming To Your Door




Howard Hanna Has Exclusive Contracts To Work With

Incoming Transferees


Nova Chemical

Penn State University

PNC

PPG

Rite Aid

Saks Fifth Avenue

Servistar

Sherwin Williams

Siemens

Sirva

Sony

Southwest Airlines

State Farm

United Van Lines

University Hospitals US Airways

US Steel

Valspar


Why Is My Office Different Than Other Howard Hanna Offices?



We sell the most homes out of any Broker-

We sell 60% of our own listings in house

We have over 120 Realtors In My Office


What Do I Do Different From Other Realtors?



A Personal Touch.

Personalized Written Marketing Program For Your Home.

I Use All Of The Tools I Have Available To Me.

Reverse Prospecting. This is a targeted marketing technique

that allows me to find the Realtors who have a buyer for your

home.

I Call The Realtor Showing Your Home To Discuss The

Highlights Of Your Home Before They Show It.

Targeted Marketing Strategy.

Old Fashioned Brokers Opens.

Old Fashioned Networking & Phone Calls.

Pre-planning For Brokers Opens & Open Houses Allowing

Me To Target Market Your Home To The Appropriate People.

Monthly Updates With The Real Market Statistics. Not Just

An Automated Report Provided By My Company.

Aggressive and Consistent Marketing.

CRS, Certified Negotiation Expert, Accredited Home Stager,

Accredited Buyers Representative, Certified Relocation

Specialist


Market Statistics That Matter



Total # of homes competing for the

buyer’s attention

______________________

# of homes sold in 90 days

________

# of homes sold, on average, each

month ______

# of months some sellers may wait

_____________

Based on the current statistics,

what are the odds of selling within

30 days? __________________


Pricing Strategy




Effective Pricing Strategy



Monthly Market Updates That Include Cetralized Showing Market Activity Reports, Market Statistics That Matter, & Click Through Percentages

10-12 Showings/30 Days Rule

Web Showings

Motivation & Time


What Is Next



Do you have any remaining questions? Are you ready to get your house marketed tonight? Contract Review & Questions? Stage The Home As Needed. Take Photos & Measurements. The Sign: Howard Hanna will install a post sign on your property

within the next 7—14 days. Once the post sign is placed, please give me a call.

Lockbox: I will install a lock box on the property within the next 24-72 hours. I would suggest posting a note on your garage door for Real-tors not to lock it so you do not get locked out.

The Multiple Listing Service: Your home will be entered into the multiple listing service on. Once it is entered, I will email it to you to approve. Many of the fields we enter are simple letters that we circle and the fields are auto filled. Occasionally, we may enter the wrong letter, so please take time to review the multiple listing service infor-mation. Please call me or email me with any corrections as soon as pos-sible because the next morning this information will be emailed to all the buyers registered in the multiple listing service that are looking for a home in your price range or area.

www.howardhanna.com: Your home will appear on Howard Han-na’s website within 48-72 hours of being listed. This will feature the 6 to 25 photos. You will also have a Howard Hanna Home Tour featur-ing music and a slide show of your home.

jenniferherron.com on Your Smart Phone: Visit jenniferherron.com from your smart phone to learn about your home or the other homes


440-371-2862


What Is Next



WHAT DO WE DO ABOUT SHOWINGS? One of the extra services I provide my sellers is Showing Solutions. Show-ing Solutions is a third party company that will call you and inform you when a Realtor would like to come through your home. They will then get your permission or wait for a call back from you to confirm it is ok to send the Realtor through. I have found that using this service allows Realtors to schedule showings when I am out working with my clients. This enables the other Realtors to schedule appointments quickly and efficiently mak-ing your home more attractive to show. WHAT ABOUT NO SHOWS? It is important to understand that agents can be delayed. Sometimes their client is late for the appointment, or they stay longer at one house throw-ing the agents schedule off. Some people look at houses in five minutes, others may take 20 minutes. Buyers can also change direction midstream on what they want to look at, so the agent has to go to an entirely different area or subdivision and is not able to call us at the moment to cancel their appointment. You can minimize the inconvenience of showing your home by waiting until the agent arrives, then please be prepared to leave imme-diately upon their arrival. Take a walk outside, or just drive away for a while. The buyer must feel comfortable walking around your home, and if the seller is always looking over their shoulder they will feel uncomfortable and will simply walk quickly through your home without really looking.


440-371-2862


What Is Next



WHAT ABOUT PEOPLE JUST STOPPING IN? While all showings are by appointment only, there is occasionally an agent driving around with an out of town client and they drive by your home and decide to see it. Instead of calling Showing Solutions they may simply knock on your door. I understand that this is an inconvenience and one thing I try to avoid, however it will be up to your discretion whether or not you let them in. If somebody knocks on your door and they do not have a Realtor with them, DO NOT let them in. If they are interested in seeing your home please ask them to call the number on the sign and I can set up an appointment for them to see the home. WILL JENNIFER BE THERE FOR SHOWINGS? The only Realtor that will be at the home is the buyer’s Agent. I will not be there because the other Realtor and their client don’t want me there. The potential purchasers of your home want to go through with just their Realtor, they don’t want me or the owner to be there looking over their shoulder either. WILL I GET FEEDBACK FROM THE REALTORS THAT SHOWED MY HOME? One of the reasons I use Showing Solutions is that they send out an auto-mated email to the Realtors who have shown your home. They will send an email twice. When the Realtor responds you will be carbon copied on the email. If the Realtor does not respond then I will call the agent for feedback 2 times. Sometimes agents will simply not respond, therefore if you do not receive an email or phone call it is because we never heard back ourselves. Your home is Open 24 hours a day 7 days a week. Again, I look forward to working with you. If you have any further ques-tions, please do not hesitate to call.


440-371-2862

why should i list your home

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average realtor